模块4 Unit 1 Project

Project1Developinganadcampaign新沂市第一中学张蕊Lead-inFromthetwogroupsofpictures,wecanseethatadscanbeseeneverywhereandtheyareplayingaveryimportantpartinourdailylife.ReadingcomprehensionExpositorywriting（说明文）paragh1paragh2paragh3paragh4paragh1paragh2paragh3(A)(B)Taskone:Discussthestructureofthetextparagh4Tasktwo:questions1.Whatisanadcampaign?2.Whatmediacanyouuseinanadcampaign?3.Whatisimportantwhenyouareplanninganadcampaign?Anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.Wecanusedifferentkindsofmedia,includingnewspapers,magazines,televisions,billboards,mailing,etc.Itisimportanttotrytoappealtothewaytheaudiencewillreact.1.Anadcampaignmaydependon_____tobesuccessfulA.manydifferentpeopleandtargetaudienceB.theuseofmanydifferentkindsofmediaC.thefinaldecisionofthetargetaudienceandsuccessfulpeopleD.theimagesthatcommonpeoplecancreateBTaskthree:multiplechoice2.Thetargetaudienceofanadcampaignshouldbe_____.A.carefullydecidedbythepeoplewhostarttheadcampaignB.determinedbythehourstheyactuallywatchTVeverydayC.peoplewhooftengoingshoppingandthosewhoenjoylookingatadvertisementsD.enjoytherightmessagecreatedbytherightpeopleB3.Whichofthefollowingadswillbethemostsuccessfulaccordingtothetext?A.TheonesthathavethemostaudiencewhowatchalotofTVeveryday.B.Thosethatmakegooduseofallkindsofmedia.C.Theoneswhicharecarefullyplannedandappealingtothetargetaudience.D.Thosethataredealingpublicwelfareissues.A4.Whichofthefollowingquestionsisnecessarytoaskwhenyouareplanningapublicadcampaign?A.Whoarethetargetaudienceoftheadcampaign?B.HowmanypeoplewillwatchTVandlistentotheradioandgettoknowtheissue?C.Howmuchdocommonpeopleknowaboutthesocialproblemtobetalkedabout?D.Towhatdegreedoestheissueaffectthelivesofthetargetaudiencedirectly?DTobuildanadc_________StepOne*haveaclearg____andt_____audienceinmind;*doalittler_______andyoucanc_____rightm______fortherightpeople.StepTwo*gatheri_________fromyourresearch;*Itisimportanttoalwaystrytoa_____tothewayTheaudiencewillr_____.StepThree*usedifferentm____togetyourmessagea_____*decidewhata________youwanttousetor_____youraudience.ampaignoalargetesearchreateessagenformationppealeactediacrosspproacheachTaskfour:fillintheblanksUsefulwordsandexpressionsreachhavesth.inmindfigureoutemploydetermineinadvanceputtogetherappealtoreactcareaboutbeconcernedwithpersonallyget…across1.Unlikeasingleadvertisement,anadcampaignisa_______programmeofadvertisements___variouskindsofadstoreachacertainaudience.A.plannedusedB.plannedusingC.planningusedD.planningusing2.重要的是你得弄清楚你想让他们做什么。_________________________________exactlywhatyouaretryingtogetthemtodo.ParaoneItisimportanttofigureout3.Inanadcampaignyoumay____differentkindsofmedia,_____posters,newspaper,magazines,radioandtelevision.A.needemploy,includesB.needemploy,includingC.needtoemployincludedD.needtoemployincluding1.Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.EX.Theaudience________(be)veryexcitedwhentheysawtheirfavoritestar.wereaudience表示“观众，听众”。当把它作为整体看待时，谓语动词用单数形式；当把它看作许多人，强调个体时，谓语动词常用复数。类似的名词还有：family，class，team，public等。2.Whenyoustartasuccessfuladcampaign,youmusthaveaclearaimandanaudienceinmind.have…inmind考虑/想到/记得…1.你想让谁来做这项工作。2.在那么短的时间内记住所有的新生词是很困难的。Whodoyouhaveinmindforthejob?It’shardtohaveallthenewwordsinmindinsuchashorttime.3.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.figure1Icouldseeafigureinthefardistance,butIcouldn’tmakeoutwhoitwas.2Shehasalovelyfigure.3Hewasoneoftheleadingpoliticalfiguresofthiscentury.3.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.figureout理解；想出1Ican’tfigurehimout---he’samystery!2Westillhaven’tfigureouthowtodoit.3.你计算这次旅行要花费多少钱了吗？Haveyoufiguredouthowmuchthetripwillcost?4.Inanadcampaignyoumayneedtoemploydifferentkindsofmedia,includingposters,newspapers,magazines,radioandtelevision.employ1Thefirmemploys1000people.2Thepolicehadtoemployforcetobreakupthecrowd.3You’demployyourfreetimefully.4.Inanadcampaignyoumayneedtoemploydifferentkindsofmedia,includingposters,newspapers,magazines,radioandtelevision.beemployedindoingsomethingAllthestudentsareemployedindoingtheirhomeworkintheclassroomnow.拓展：employer;employee;employment;unemployment;employed;unemployed1.HeconsideredstudyingfurtherinBeijingUniversity.2.Heisconsideredtobethebestpersonforthejob.3.Iamconsideringgoingabroad.我正在考虑出国。4.Iconsideritagreathonor.我认为这是极大的荣幸。Weconsiderthatthedriverisnottoblame.我们认为这不是司机的过错。Weconsiderit(tobe)true.我们认为这是真实的。Haveyouconsideredhowtosolvethisproblem?你考虑过怎样解决这问题吗?CharlesBabbageisgenerallyconsidered_____thefirstcomputer.A.toinventB.inventingC.tohaveinventedD.havinginventedThesedays,Jack,arecentgraduatefromNanjingUniversity,isalwaysconsideringbeinginterviewedbythatcompanyand________ajobthere.A.getsB.beinggotC.gettingD.get.Thestudents________Mr.Yang________thebestoneinteaching.A.consider;asB.consider;beingC.considers;/D.considering;tobeAItisgenerallyconsideredunwisetogiveachild________heor