全球主题公园研究2014Theme-Index_2014

20142014GLOBALATTRACTIONSATTENDANCEREPORTThedefinitiveannualattendancestudyforthethemedentertainmentandmuseumindustries.PublishedbytheThemedEntertainmentAssociation(TEA)andtheEconomicspracticeatAECOM.CREDITSTEA/AECOM2014ThemeIndexandMuseumIndex:TheGlobalAttractionsAttendanceReportPublisher:ThemedEntertainmentAssociation(TEA)Research:EconomicspracticeatAECOMEditor:JudithRubinPublicationteam:TszYin(Gigi)Au,BethChang,LindaCheu,DanielElsea,KathleenLaClair,JodieLock,SarahLinford,ErikMiller,JennieNevin,MargreetPapamichael,JeffPincus,JohnRobinett,JudithRubin,BrianSands,WillSelby,MattTimmins,FelizVentura,ChrisYoshii©2015TEA/AECOM.Allrightsreserved.CONTACTSForfurtherinformationaboutthecontentsofthisreportandabouttheEconomicspracticeatAECOM,contactthefollowing:JohnRobinettSeniorVicePresident,[e-mail][phone]ChrisYoshiiVicePresident,Economics,[e-mail][phone]BrianSands,AICPVicePresident,[e-mail][phone]MargreetPapamichaelDirector,[e-mail][phone]LindaCheuVicePresident,[e-mail][phone](ThemedEntertainmentAssociation):JudithRubinTEAPublications,PR&[e-mail][e-mail][phone]—DiagonAlley™,©UniversalStudiosFlorida,UniversalOrlandoResort,Orlando,Florida,U.S.23©ChimelongOceanKingdom,Hengqin,ChinaWorldwide1Top10themeparkgroupsworldwide92Top25amusement/themeparksworldwide10–133Top20waterparksworldwide14–174Top20museumsworldwide18–21Americas5Top20amusement/themeparksinNorthAmerica30–316Top10amusement/themeparksinLatinAmerica32–337Top20waterparksinNorthAmerica34–358Top10waterparksinLatinAmerica36–372014THEMEINDEX22Americas22Asia-Pacific38Europe,MiddleEastandAfrica(EMEA)482014MUSEUMINDEX58Americas66Asia-Pacific68Europe,MiddleEastandAfrica(EMEA)70THEBIGPICTURE6ABOUTTHISSTUDY72MethodologyandevolutionoftheTEA/72AECOMThemeIndexandMuseumIndexFrequentlyAskedQuestions72AboutTEAandAECOM76CONTENTSLISTOFFIGURESAsia-Pacific9Top20amusement/themeparksinAsia-Pacific44–4510Top20waterparksinAsia-Pacific46–47EMEA11Top20amusement/themeparksinEMEA54–5512Top10waterparksinEMEA56–57Museums13Top20museumsinNorthAmerica66–6714Top20museumsinAsia-Pacific68–6915Top20museumsinEMEA70–7145AyearofglobalgrowthHowdidtheglobalattractionsindustryfarein2014?Verywell.Theindustryhascontinueditspost-recessionattendancegrowthatahealthyrateof4percentforthetopparksglobally.Havetherebeenanystandouts?It’sbeenarealteameffortthisyearwithallmajorregionscontributing.Inthemeparks,Europehasreboundedwith3percentvolumegrowth,theU.S.hasremainedsteadyatalittleover2percent,andAsia,stilltheleaderbutnotbyasmuch,increasedbyabout5percent.Havingsaidthat,fromanindividualoperatorperspective,Universalhadexceptionalresultsthisyearwithmostparksexpandingtheirattendancebydoubledigits.Whatabouttheotherattractions,waterparksandmuseums?Waterparksshowedsimilargrowthofaround3percentwithBrazilmovinguptheleaguetableswithThermasdosLaranjaisnowatnumber4.Museumswereabitslowthisyearwithoverallincreasesunder2percent.ThiswasduetoacombinationofstrongperformanceinAsiaandweakreturnsinEuropeandtheU.S.THEBIGPICTUREInterviewwithJohnRobinettSeniorVicePresident,Economics,Americas4.1%Top25amusement/themeparksworldwideattendancegrowth2013–142.8%Top20waterparksworldwideattendancegrowth2013–141.6%Top20museumsworldwideattendancegrowth2013–14©TyphoonLagoonatWaltDisneyWorld,LakeBuenaVista,Orlando,Florida67©2015TEA/AECOMRankGroupName%change201420131WALTDISNEYATTRACTIONS1.3%134,330,000132,549,0002MERLINENTERTAINMENTSGROUP5.0%62,800,00059,800,0003UNIVERSALPARKSANDRESORTS10.4%40,152,00036,360,0004OCTPARKSCHINA6.3%27,990,00026,320,0005SIXFLAGSINC.-1.8%25,638,00026,100,0006CEDARFAIRENTERTAINMENTCOMPANY-0.9%23,305,00023,519,0007SEAWORLDPARKS&ENTERTAINMENT-4.3%22,399,00023,400,0008PARQUESREUNIDOS-14.6%22,206,00026,017,0009CHIMELONGGROUP(NEW)59.9%18,659,00011,672,00010SONGCHENGWORLDWIDE(NEW)103.6%14,560,0007,150,000TOTAL5.1%392,039,000372,887,000Figure15.1%Top10themeparkgroupsworldwideattendancegrowth2013–14392.0mTop10themeparkgroupsworldwideattendance2014372.9mTop10themeparkgroupsworldwideattendance2013TOP10THEMEPARKGROUPSWORLDWIDEArethereanymajortrendsweshouldbekeepingoureyeson?ThereisstillastrongfocusonAsiafromaninvestmentstandpoint,inallsectorsofthebusiness.Thecontinentisgenerallyunder-servedintermsofattractions,andhasagrowingmiddleclassincreasinglymeetingtheincomethresholdnecessaryforthemedentertainmenttobeviable.TheMiddleEastisalsoseeingacomebackwithanumberofdevelopmentsplannedorunderconstructionthere.WhilethemarketisclearlysmallerthanAsiabyasignificantmargin,anumberofattractionsmakesense,andwe’veseengrowthinthewaterparkareawhichisamid-marketproductthatcancertainlythriveinthemarketsandclimateoftheMiddleEast.Finally,onthehighend,weareseeingcontinuedplannin