WordsThatSell高三英语课件

WordsThatSellLanguageinadsMakemoneyWordsthatsellAnameFunctions:theadvantagesoftheproductorcompanyAfunnyorunusualnameRememberthenamebetterPreferawell-knownword,choosenamesfromoldstoriesorlegends,inventnewwordsAsloganBecatchyEasytorememberConvey…willmake…formapositiveimage…Tostartwithaquestion,orapuzzlePresentedinhumourouswayTotellastoryAds1.Goodtothelastdrop．滴滴香浓，意犹未尽。（麦斯威尔咖啡）2.Justdoit.只管去做。（耐克运动鞋）3.Thetasteisgreat.味道好极了。（雀巢咖啡）4.Intelligenceeverywhere.智慧演绎，无处不在。（摩托罗拉手机）1.Givemesomeexamplestotellustranslationisveryimportant.1)Acompanythatsoldhaircream2)ABritishcarthatsellscarsinGermany2.Howcanwedealwith“afreegift”oran“addedbonus”?Thinktwice.Whatdoestheauthorimplybytheexampleof“afreegift”and“anaddedbonus”?A.Thegiftdoesn’tneedanymoney.B.Thebonusisnotarealbonus.C.Sometimesthepromisesdon’tmakeanysense.D.Youmustdecidewhetheryouneedtheproductsbeforeyoupayunderthetemptationoftheads.Whatisthepurposeoftheauthortowritethepassage?A.Tointroducevariousads.B.Togivecustomersadviceonhowtodoshoppingwiththeinfluenceofads.C.Toillustratethefactthatwordswhichareusedinadsreallypromotethesale.D.Toshowtherelationshipbetweenwordsandads.MainideaofthetextSumming–up1differfrom=bedifferentfrom2attachto=connectwith3attachimportanceto…4startwith…5withthepurposeof…6pointout7referto8makesense9thinktwice10partly…andpartly…1不同于2附着/联想3给予重视4以…开始5以…为目的6指出7指/参考8有道理9慎重考虑10一方面…另一方面Translation1BritishEnglish_______________(不同于)AmericanEnglish2Doyou___________________________(重视)whathesaid?3Hestudieshard____________________(为了上大学)tocollege.4Whatyousay__________________(没有意义)differsfromattachimportancetowiththepurposeofgoingmakesnosense