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Unit5InsideAdvertisingTeachingaimsanddemands类别课程标准要求掌握的项目话题Talkingaboutadvertisingandadvertisements;waystomakeeffectiveads;advertisingcontrols词汇BillboardcasualgarmentadvertiseradvertinformassociationtargetbasistechniquelanefeatureconscienceworthycorporationbudgetexpensebroadcastrelyvisualgenerateresponsestereorefreshpartlymurdersuitcasesheetactresstypistspokesmanfluenthostessinvitationappointchairmanraisedialoperatorlitrematurefashionmisleadingethicaldishonestalcoholictobaccobanpromoteimmoraldecentethicsoffendingbewareconsumertrustworthyTurn…intofitin(to)relyonhavenousefor功能表达不同观点(Expressingdifferentviewsofanargument)Youarequiteright.I’mafraidIcan’tacceptthat.Iquiteagreewithyou.Iwouldn’tsaythat.Ithinkso,too.Notreally.Iseeyourpoint,but….That’snothowIseeit.That’sridiculous.I’mafraidIhaveadifferentopinion.Notatall.Noproblem.Noway.语法复习宾语补足语(TheObjectComplement)Committeemembersrecentlyappointedmetheirchairman.（名词作宾补）TheymadeRonaldo,thesoccerstar,thespokesmanoftheirproduct.（名词作宾补）Ifinditverydifficulttoraisethemoney.（形容词作宾补）Asmyneighbourisatroublemaker,Ihavetokeepmyselfawayfromhim.（副词作宾补）Pleaseremembermetoyourparents.（介词短语作宾补）Hisspeechleftthepresidentinaveryawkwardsituation.（介词短语作宾补）Reallygoodadvertisingpersuadespeopletobehaveincertainways.（动词不定式作宾补）Committeemembershaveaskedmetotellyouhowmuchweallappreciateyourdonation.（动词不定式作宾补）Manypeopleconsideradvertisementsoffending.（-ing形式作宾补）Throughthewindow,Icouldseetheraincomingdowninsheets.（-ing形式作宾补）Sheisgoingtohavethenoveltranslated.（过去分词作宾补）I’dliketohavethegoodsdelivereddirectlytomyoffice.（过去分词作宾补）Period1Warmingup&readingITeachinggoals教学目标1.Targetlanguage目标语言：重点词汇和短语Advertiser,billboard,casual,garment,advert,inform2.Abilitygoals能力目标Enablethestudentstotalkaboutadvertisingandadvertisements.3.Learningabilitygoals学能目标HelpthestudentslearnhowtotalkabouttheiropinionsaboutadvertisementsTeachingimportant&difficultpoints教学重难点howtotalkabouttheiropinionsaboutadvertisementsTeachingmethods教学方法Discussion.Teachingprocedures&ways教学过程与方法Step1:warmingup1.LetSsenjoytwovideoT:DoyoulikeMcDonald'sbetterthanKFCbecauseoftheadvertisement?2.BrainstormAsktheSstothinkaboutwheretheycanseeorhearadvertisementsSs:onTV,ontheradio,atthecinema,onbuses,intrainstations,inmagazines,onbillboards,attheairport3.Comparethetwoadvertisements,whichoneiseasierforyoutoremember?Why?T:Therearemanyadvertisementsaroundus,canyourememberthenamesofanyproductsthatwerebeingadvertised?Or,whatkindsofadvertisementsareeasierforyoutoremember.4.Pre-readingT:lookateachoftheadvertisementsonthenexttwopagesanddiscussthequestionswithapartner:①Whatdosestheadvertisementwantyoutodo?②Howdoesittrytopersuadeyoutodothis?③Whichadvertisementsdoyouthinkarethemosteffective?Why?HowAdvertisingWorksStep2Scanthetext.AsktheSstoscantheheadingsofeachsectionandgetageneralunderstandingofthetext.Step3ReadagainReadthepassagecarefullyandsumupthemainideaofeachsection.SectionI(para.1)IntroductionSectionII(para.2)Whatisanadvertisement?SectionIII(para.3-7)Howdoadvertisersmakeeffectiveadvertisements?SectionIV(para.8-9)Howeffectiveareadvertisements?Step4DetailreadingAsktheSstoreadthetextcarefullyandtrytoanswerthefollowingquestions:1.Whoadvertises?2.Whydotheyadvertise?3.Wheredotheyadvertise?4.Howdotheydecidewheretoadvertise?5.Doesadvertisingwork?Suggestiveanswers:1.Whoadvertises?Businesses,individuals,organizationsandassociations.2.Whydotheyadvertise?Theywanttosellsomethingortoinformoreducatethepublic.3.Wheredotheyadvertise?OnTVandradio,inmagazinesandnewspapers(alsoonclothes,billboards,atsportsfields,onbusesandtrains,atbusandtrainstationsandmanyotherplaces).4.Howdotheydecidewheretoadvertise?Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.5.Doesadvertisingwork?Yesandno.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However,adsdochangepeople’sopinionsovertime.Step5Homework1.Inpairs,discussthequestionsinEx2onP44.2.FinishEx3onP45inpairs.Period2-3LanguagestudyforReading1Step1WordsrevisionUsethewordsinthetexttotaketheplaceofthewordsinred.1.Thisshopsellsclothesofallkinds.2.Advertisementsareeverywhereinourdailylives.3.Theteachertoldusthattheschoolwouldbeclosedforonedaynextweek.4.Wehaveadesiretobecomerespectablecitizens.5.Onlybigcompaniescanaffordtelevisionads.6.WhatisthecostofputtinganadontheInternet?7.Mostshampooproductsdependonanadwithgoodvisualeffects.8.AdvertisingcigarettesisnotallowedinChina.9.Notalladvertisersarehonest.10.I’veknownBenformanyyears.Heisworthyoftrust.Suggestiveanswer:1.garments2.adverts/ads3.informed4.worthy5.corporations6.expense7.rely8.banned9.decent10.trustworthyStep2languagestudy1.comeacross=meetwith偶然遇见;偶然发现。①我无意中在一本书的封面上看到他的名字。Icameacrosshisnameonthecoverofabook.②我刚才偶然碰到你的一个老同学。I’vejustcomeacrossoneofyourformerclassmates.★morephrasessharingthesamemeaningwithcomeacross:runintobumpintonoticediscoverencounter2.Analyzethesentence:Evensomeofthecasualgarmentswewearhavebrandnamesattachedtothemwhichturnusintowalkingadvertisements.◆walking:移动的；活动的①姚明和王治郅是两位篮球运动员，他们被西方的一些体育新闻记者形容为“移动的长城”。YaoMingandWangZ