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Howcananadpersuadepeopletobuytheproducts?Useyourhead,andanswerthequestion.Ad-makerschoosewordsandbrandnamescarefullytocreateapositiveimageoftheproduct.Howcananadpersuadepeopletobuytheproducts?afunnyorunusualname,…berememberedbetter.wordstowhichpeopleattachpositivemeanings.WordsandBrandnameswordstowhichpeopleattachpositivemeanings.WordsandBrandnameswordstowhichpeopleattachpositivemeanings.WordsandBrandnamesHowcantheadpersuadepeopletobuytheproducts?Anadshouldalsotelltheconsumersabouttheadvantagesoftheproduct.Howdoestheadpersuadepeopletobuytheproducts?Morewaystopersuadepeopletobuytheproducts?Aproductwillalsosellbetterifitispromotedwithaslogan.1.美容院：2.轮胎：3.西门子公司：4.印刷公司：5.黏合剂：6.汽车：请不要向从本院出来的女士调情，她或许就是你的外祖母。任劳任怨，只要还有一口气。本公司在世界各地的维修人员都闲得无聊。它能黏合一切，除了一颗破碎的心。除了钞票，承印一切。它惟一的缺点是每小时跑１００公里时，你仍听得见在后座的丈母娘唠叨的每一个字眼Sowhatshouldasloganbe?Agoodsloganshouldbe“catchy”,oreasytoremember;Itshouldconveyamessageorideatomakeconsumersformapositiveimageofthecompanyandproduct.Watch,thinkandPreparetoanswer1.Anadshouldcontainenoughinformation.2.Anadshouldalsobeinterestingandhumorous.3.Sometimesitcanbetakenfromoldstoriesorlegends.Whatcharacteristicsofanadcanyougetfromthementionedabove?1.Whatdoesthetextwanttotellus?2.Agoodsloganshouldbe“catchy”,oreasytoremember.Theunderlinedwordmeans__.3.Accordingtothepassage,agoodadvertisementmust____.4.Whatisoneofthedangersofaseriesofadvertisements?5.Whydidn’tanybodybuythehaircream?6.WithouttheGermanspeakeratthecarfactory,whatwouldprobablyhappen.7.Weshouldthinktwicewhenweareoffereda“freegift”oran“addedbonus.”Itwantstotellus___.Listentothetape&answerthequestions1.Whatdoesthetextwanttotellus?A.Adsareveryimportanttous.B.Youcanmakemoneyfromwhatyousayindailylife.C.WordsinadscangreatlyinfluencepeopleonwhethertobuyaproductD.Wordsinadsaresoimportantthatwithoutmakinggooduseofit,peoplewillsurelymakenomoney.C2.Agoodsloganshouldbe“catchy”,oreasytoremember.Theunderlinedwordmeans___.A.difficultB.attractiveC.well-knownD.interesting.B.3.Accordingtothepassageagoodadvertisementmust________.A.beginwithaquestionorapuzzleB.tellacontinuedstoryC.beinformativeandattractiveD.containafunnytext.C4.Whatisoneofthedangersofaseriesofadvertisements?A.Readerswillbetiredofreadingtoomanytexts.B.Readerswilllosepatience.C.Readerswillforgetthenameoftheproduct.D.Readerswillforgettheadvertisement.C5.Whydidn’tanybodybuythehaircream?A.Fewpeopleshowedinterestintheactor.B.Theadvertisementwasn’tshownonTV.C.“Xputslifeintodryhair”wasnotagoodtext.D.“Xputslivingthingsintodryhair”wasnotagoodtranslation.D6.WithouttheGermanspeakeratthecarfactory,___________.A.ThelatestcarwouldhavesoldwellinGermanyB.TheGermanywouldhavechangedthenameofthecar.C.NoGermanwouldliketobuythelatestcar.D.Thesalesmanagerwouldhavepromotedtoahigherpositionbecauseofhisperformance.C7.Weshouldthinktwicewhenweareoffereda“freegift”oran“addedbonus.”Thesentencewantstotellus___.”A.sometimeswepaymorethanitsrealcost.B.wemustn’tbelieveads.C.wepaylessthanitsrealcost.D.nevertobuyanythingonsale.A