以《论语》中的教育思想审视现代教育--xin

Revisionunit41.Theotherday,mybrotherdrovehiscardownthestreetat___Ithoughtwasadangerousspeed.A.asB.whichC.whatD.that2.Thediscoveryofnewevidenceledto_____.A.thethiefhavingcaughtB.catchthethiefC.thethiefbeingcaughtD.thethieftobecaught3.Though____money,hisparentsmanagedtosendhimtouniversity.A.lackedB.lackingofC.lackingD.lackedin4.–Howabouteight8o’clockoutsidethecinema?--That___mefine.A.fitsB.meetsC.satisfiesD.suits5.____time,hewillmakeafirst–classtennisplayer.A.HavinggivenB.TogiveC.GivingD.Given6.–Oneweek’stimehasbeenwasted.--Ican’tbelievewedidallthatworkfor__.A.somethingB.nothingC.everythingD.anything7.–Goforapicnicthisweekend,ok?--___.Ilovegettingclosetonature.A.Icouldn’tagreemore.B.Iamafraidnot.C.Ibelievenot.D.Ididn’tthinkso.8.Allmorningasshewaitedforthemedicalreportfromthedoctor,hernervousness____.A.hadgrownB.isgrowingC.grewD.havegone9.I___askedhisname.A.mereB.merelyC.formereD.onmerely10.Ifyoueatalotofchocolatebeforesupper,itwilltakeawayyour____.A.appetiteB.appetizerC.appetizingD.appetites11.Dennywould,soonerorlater,___serioustrouble.A.involveB.involveinC.beinvolvedD.beinvolvedin1.Wherecanyoufindadvertisements?2.Whydocompaniesadvertise?3.DoyouwatchadvertisementsonTV?4.Whichareyourfavoriteadvertisements?1.Justdoit.2.Feelthenewspace.3.Obeyyourthirst.4.Askformore.5.Welead.Otherscopy.6.Flyhigher.7.Goodtothelastdrop.8.Loveisinthefamily.1.thefirstformofadvertising:inGreeceandEgyptaround1500B.C.2.thefirstprintedadvertisement:inLondon14773.thefirstcommercialsonradio:about19204.thefirstcommercialonTV:afterWorldWar2Pre-readingFastreading1.Whatispeople’sreactiontoads.?2.Whatisthebasicprincipleofadvertising?3.Whatisthemostimportantfunctionofads?4.what’stheadvantageofgoodads?p2P3P5P8Carefulreading(1)Whyisadvertisingpopular?(2)Whydoadvertisersoftenhavetoworkhardtoattractpeople'sattention?(3)Whatisabait-and-switchad?(4)Howcanweprotectourselvesfrommisleadingads?P4P3P7P81Theword“advertising”meanstomakeaproductknownto.AmanagersthroughbroadcastBleadersbyradiosCfirmsbyprintednoticesDpeopleinvariousways.(D)2Oneadvantageofadvertisingisthatithelps.AincreaseproductsalesBmakeaproductmoreexpensiveCincreaseproductionDreducethecostsofaproduct(A)3Advertisingisahighlydeveloped.AinformationBindustryCtradeDscience(B)4Thedevelopmentofradio,television,cinema,magazinesandnewspapershaswiththedevelopmentofadvertising.AfollowedupBgonehandinhandCgonebehindDtakenplace(B)5Thebestchancetoreachcustomersisto.AsellthemtheproductBsellthemwhatmoneycannotbuy:love,happinessandsuccess.CappealtotheiremotionsDreducethepriceoftheproducts.(C)1.Peoplereacttoadvertisementsindifferentways.()2.Thebasicprincipleofadvertisingisfairlydifficult.()3.Sinceanincreaseinsalesmeansanincreaseinproduction,thepricemaybeincreased,too.()4.Truthfuladsprovidegoodinformationthathelpscustomerstodecidewhethertheywantorneedtheadvertisedproduct.()5.Perhapsthemostimportantfunctionofadvertisingistoincreaseacompany’sprofits.()6.Byusingthetechniquesdevelopedbytheadvertisingindustry,governmentsandothernon-profitorganizationscanspreadknowledge,changeattitudesandimprovesociety.()7.Alladsarenotusedtopromoteaproductortoincreaseacompany’sprofits.()TorFThankyouverymuch!