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BeforetheclassIwantyoutobeengagedinthematerial.Iwantyoutobeengagedinwhateveritisthatwearediscussinginclass.NotnecessarilythinkingaboutgettingdowneverywordthatIsay.I’dlikeyoutotakeactivenotesratherthanpassivenotes.Writedownwhatcanmakeyoufeelorlearnsomething.Betterattention,betterunderstandingofthematerialifyouareactivelyengaged.Betterattention,betterunderstandingofthematerialifyouareactivelyengaged.Iwantyoutobeengagedinthematerial.Iwantyoutobeengagedinwhateveritisthatwearediscussinginclass.NotnecessarilythinkingaboutgettingdowneverywordthatIsay.I’dlikeyoutotakeactivenotesratherthanpassivenotes.Writedownwhatcanmakeyoufeelorlearnsomething.Unit5ReadingHOWADVERTISINGWORKSWordsandexpressionsreviewbillboardcasualgarmentturn…intoadvertiseradvertinformassociationn.(户外)布告板;广告牌adj.偶然的;随意的;临时的n.衣服;外衣(使)变成n.登广告者;广告客户n.=advertisement广告vt.通知;告诉n.协会;联系;关联targetfitintobasistechniquelanefeatureconsciencen.目标;对象;靶子适合n.基础;根据n.技术;技巧n.车道;行车线n.特征;容貌;特色;特写vi.&vt.以……为特色;特写adj.良心;道德心Wordsandexpressionsreviewworthycorporationbudgetexpensebroadcastrelyrelyonn.有价值的;可敬的n.公司;法人;社团n.预算n.费用;代价n.广播;播音vt.&vi.广播;播送;播放vi.依赖;信赖依赖;依靠Wordsandexpressionsreviewvisualgenerateresponsestereohavenouseforrefreshadj.看的;视觉的vt.产生;发生n.回答;响应;反应n.立体声;立体声器材不需要;厌恶;对…..不耐烦vt.使(精神)振作使恢复;更新WordsandexpressionsreviewLookateachoftheadvertisementsonpages42-43anddiscussthequestionswithapartner.1Whatdoestheadvertisementwantyoutodo?2Howdoesittrytopersuadeyoutodothis?3Whichadvertisementsdoyouthinkarethemosteffective?Why?SkimmingtogetgeneralideasSkimmingReadingComprehensionIReadthepassagequicklyandchoosethebestanswer.Whichisfittodescribethispassage?Itisa______.A.narration(记叙文)B.exposition(说明文)C.prose(散文)D.poemCarefulreadingtosolvedifficultpointsinformsb.(of/aboutsth.)Pleaseinformusofanychangesofaddress.地址若有变动请随时通知我们。1inform通知;告诉inform(thatclause)Ihavebeeninformedthatthecouplewillmarrynextyear.我得到消息说他们俩明年结婚。bewellinformedaboutsth.精通某事；对某事消息灵通2fitsb./sth.in/into找到时间（见某人、做某事），有足够空间（放）；fitin(withsb./sth.)合得来；适应。①我尽量午饭后抽时间见你。I’lltryandfityouinafterlunch.②我得在一个上午安排十次约见。Ihadtofittenappointmentsintoonemorning.③我们没有地方再摆更多的椅子了。Wecan’tfitinanymorechairs.④他过去从未干过这种工作，很难说他是否会与其他人配合得好。He’sneverdonethistypeofworkbefore;I’mnotsurehowhe’llfitinwiththeotherpeople.⑤哪里有我适合的地方？WheredoIfitin?Hisconsciencetroubledhimafterhetookthemoney.他拿走了钱以后，良心不安。Letyourconsciencebeyourguide.让你的良心指引你。3conscience良心;道德心4worthy观察下列句子中worthy的用法:Hisbehaviorisworthyofbeingpraised.他的行为是值得表扬的。Thefilmisworthytobeseentwice.这部电影值得看两遍。[点拨]worthy为形容词，意为“有价值的，值得的”。[联想]worth常作形容词，“有某种价值的，值得的”；worthwhile形容词，“值得花时间、金钱或精力的”。[拓展]beworthyofsth.值得（应得）某事（物）；beworthytodo值得(配得上)干某事；beworthyofbeingdone值得被做某事；beworthytobedone值得被做某事。同义词worth的常用结构是beworthdoingsth.或beworthsth.;而worthwhile可以作定语。如：aworthwhilejob值得做的工作翻译下列句子。1.Thatisveryworthyofourattention.2.Heisworthytohaveaplaceintheteam.3.Itisn’tworththetrouble.4.Theyachievedaveryworthwhileresult.那件事很值得我们注意。他配得上成为该队的队员。不值得费那个事。他们取得了很有价值的成果。Theyrelyonthemselvesnow,whichismuchbetter.他们现在依靠自己了，这比以前要好得多。Youcan’trelyonhimforassistance.你不能指望他的帮助。5relyon=dependon依赖；依靠Ihavenouseforpeoplewhodon’tmakeaneffort.我讨厌那些不努力的人。6havenouseforsb.讨厌（或憎恶）……的人havenouseforsth.不需要；用不着Itisnousedoing…做某事没有用处It’snouseaskingme.Iknownomorethanyoudo.问我没用,我知道的不比你多。Idon’tthinkit’sanyusegoinganyfurther.我认为继续下去没有用处。subjectS.主语predicateP.谓语objectO.宾语attributeAttri.定语adverbialAdv.状语complementCom.补语predicativePre.表语clauseC.从句Shortforms缩略语1WehearadvertisementsontheradioandcomeacrossthemontheInternet.我们从广播中听到广告，在网络上看到广告。S.V.O.O.V.AdvAdvDifficultsentencesanalysis2Forexample,adolescentboysaremorelikelytobuycomputergamesthananyothergroup,soitmakessensetomakecomputergameadsthatappealtothisgroup.比如，青少年比起其他人群更愿意购买电脑游戏。因此，针对这个目标群体制作有吸引力的电脑游戏广告才是有意义的。So前后是并列句结构。1.表示对等关系的并列连词有:and,either…or,neither…nor,aswellas,both…and,notonly…butalso2.表示选择关系的并列连词。常用的该类连词有:or,orelse,otherwise,rather…than,either…or3.表示转折和对比关系的并列连词。常用的该类连词有:but,while,whereas,yet,however,nevertheless,ontheotherhand,onthecontrary4.表示因果关系的并列连词。常用的该类连词有:so,for,therefore,hence,thus,consequently,accordingly3Theybelievetheseadvertswillaffectthewaypeoplethinkabouttheirdrivinghabitsandwillsubsequentlyreducethenumberofroadaccidents.他们认为这些广告让人们认真思考他们的驾驶习惯，从而减少交通事故的数量。believe后面可以补一个that,and引导的是that宾语从句的第二个谓语。way后面省略了that,peoplethinkabouttheirdrivinghabits是定语从句修饰way。先行词为way时,关系代词总是省略。LetthewordflyTwoteamswillhavearace.Theteamthatfirstgivethepropermeaningwillgetonepoint.TeamracingReady?v.以……为特色It'sanAustraliancompanywhoselogofeaturesaredkangaroo.Thisisakeyfeatureofoursociety.n.特征featuren.特征;容貌;特色;特写vi.&vt.以……为特色;特写Hecouldrecallherfeaturesverydistinctly(清楚地,清晰地).n.容貌Ourlatestmodelofphonehasseveralnewfeatures.n.特征Thelocalnewspaperranafeatureonchildlabor.n.特写Thisweek'sbroadcastfeaturesareportonvictimsofdomesticviolence.v.特写Readthepassageagaintofindthemainideaofeachpart.Part1(Para1)Part2(Para2)Part3(Paras3-7)Part4(Paras8-9)IntroductionWhatisanadvertisement?Howdoadvertisersmakeeffectiveadvertisements?Howeffectiveareadvertisements?Weareexposedtoadsinourdailylife.1)Whatkindofadscanwefind?2)