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Unit5Wordsdialoperatelitrematurefashionmisleadingethnicalvt.拨(号)n.操作员;接线员n.升adj.成熟的;到期的n.样式;流行adj.易误解的;另人误解的adj.合乎道德的;道德的dishonestalcoholictobaccobanpromoteimmoraldecentadj.不诚实的adj.酒精的;含酒精的n.酗酒者;酒鬼n.烟草;烟草制品n.禁令vt.禁止;取缔vt.促进;提升adj.不道德的;邪恶的adj.正派的;得体的;适当的ethicsoffendingbewareconsumertrustworthyn.伦理学;道德规范adj.令人不愉快的;伤害人感情的vi.小心;谨慎n.消费者;顾客adj.可信赖的;可靠的superstarclothingstoresrunoutsingingwideandnarrowsavemoneyuncomfortabledialtheoperatorlatestfashionlitresofwaterListentothethreeradioadvertise-ments.Tickthewordsandexpressionsyouhear.Advertisement1:Advertisement2:Advertisement3:SuperstarshoesandbootsTheimportanceofsavingwaterStarFMradiostation2.Whatwaseachadvertisementpromoting?1Whatisthepurposeoftheadvertisement?A.Toinformpeopleaboutsomethingnew.B.Tosellsomething.C.Topersuadepeopletodosomething.D.Totellpeoplewheretogetmoreinformation.Ad3Ad1Ad1-3Ad2-33.Listenagainandwriteitsnumberbesidethecorrectanswer.2)Whichpeoplearethemaintarget?A.Youngwomen.B.Maturemenandwomen.C.Families.Ad1Ad2-3Ad23)Whatistheadvertisementappealingto?A.Adesiretodotherightthing.B.Adesiretobecomfortable.C.Aninterestinclassicalmusic.D.Awishtobeinfashion.Ad2Ad1Ad3Ad1Advert1Advert2Advert3Listenandwritedownanyfacts.Savewater:turningoffthetapwhilebrushingteethsaveswater;havingshortshowerssaveswater,ourdamsaregettinglow,thereisawebsitewithmoreinformationaboutsavingwaterStarFM:anewradiostation,canbefoundat104.5wavebandSuperstarShoesandboots:allsizes,availableatshoestoresA:Coolshoes!B:Thanks.They’reSuperstar.A:Expensive?B:Notatall.Superstarshavegreatstylesatreasonableprices.A:ButIhavebigfeet.Ad1ListeningtextB:Noproblem.Superstarscomeinallsizes.Longandshort,wideandnarrow.A:Wheredoyougetthem?B:Allgoodshoestores.A:Great.B:Wanttodance?A:Again?Aren’tyourfeetsore?B:Noway,notwhenI’mwearingSuperstars!C:Superstarshoesandboots,latestfashions,allsizes,comfortable.Availableatallgoodshoestores.A:Dad,turnthetapoffwhileyou’rebrushing.B:Whatfor?A:Itsaveswater.B:Thatwon’tsavemuchwater.Ad2A:Butifeveryoneinthewholecityturnsoffthetapwhilethey’rebrushingtheirteeth,thinkhowmuchwaterthatwouldsave.Andifyoustopsingingintheshower,youwon’tbeintheresolongandwe’llsavelitresofwater.C:Sam’srightyouknow.Thewaterinourdamsisgettinglow.Wecouldrunout,youknow.Besides,yoursinging’sterrible!B:OK,OK,you’reright.Wedoneedtosavewater.Whatothercleverwayscanyoutellmeabout,Sam?A:I’llshowyou.There’safantasticwebsite.D:Forinformationandtipsonhowtosavewater,visit’slisteningto.Man:FinditonyourdialatFM104.5.Ad31.Chooseoneofthethingsadvertisedinthelisteningbutwriteadifferentadforadifferenttarget.Somepossibletargetsarelistedbelow.2.Performyouradtotheclass.Askthemtoguesswhoyourtargetis.elderlypeopleteachersteenagers11-yearoldscarownerssportsmenandwomenparentsyoungbusinessmenandwomenKeepingAdvertisersHonest1.Thelaw.2.Advertisingorganizations.3.Complaintsorganization.4.Theconsumer.Inaddition,consumersthemselvesshouldberesponsibleforcheckingtheprotectbeforebuyingit.1Inwhatfourwayscanconsumersbeprotectedfromfalse,misleadingorunethicaladvertising?Thetwoadsonpage49havesomemisleadinginformation.Theyexaggeratetheusefulnessoftheproducts.Theteaadtriestopersuadepeopletobuyit,becauseitclaimstoreduceweight.Theshoeadimpliesthatifpeopledon’tweartheirproduct,theywillbealoser.2Wouldyoucomplainaboutanyoftheadvertisementsinthispassage?Someschoolsteachtheirstudentsaboutadvertisingbytrainingtheirstudentstohavebetterunderstandingofadvertisements.Youngpeoplearethemaintargetofmanyads.Suchstudentswillhaveabetterjudgmentsofvariousadslaterinlife.3Whydosomeschoolsteachtheirstudentsaboutadvertising?Whatisyouropinionofthisidea?IfweseeanadvertisementonTVorradiowebelieveiswronginChina,wecancomplaintoProvincialAdministrationsforRadio,ortothestateAdministrationofRadioFilmandTelevision.4DoyouknowifChinahasanorganizationtowhichcitizenscancomplainiftheyseeanadvertisementtheybelieveiswrong?Ifyoudon’tknow,howcanyoufindout?1.Writedowntheadinyourexercisebook.2.Finishyourworkbookexercises.Homework