Innovation leadership and strategy in the mobile d

MobiledeliveryattheUniversityofManchesterLibrary–strategyandinnovationLorraineBeardHeadofDigitalTechnologiesandServicesUniversityofManchesterLibraryOutline• Universityapproach-iManchester• Librarystrategy• Innovationprojects-Scarletproject,EurekaandBookedIn• Personaldevicesupport• Challenges&approachesBackgroundtoUniversityofManchester• Researchintensive,RussellGroup• LargestcampusbasedUniversityintheUK• 40Kstudents-28UG,12KPG,ofwhich9Koverseas• 11kstaff,over5kacademicandresearch• 1billionEstatesMasterplan• Organisedinto4Faculties,with26schoolsintotalMissionandvisionoftheUniversity‘By2020,TheUniversityofManchesterwillbeoneofthetop25researchuniversitiesintheworld’Goals:• Worldclassresearch• Outstandingstudentexperience• SocialresponsibilityTheUniversityapproach-iManchester1. Deliveracoresetofmobilewebservices2. Implementgovernancearrangementsformanagingthedevelopmentofmobilecontent3. Producedatechnicaldevelopmentframework4. DeliverediManchesterSeptember20125. PartnershipLibraryandIT,senioracademicleadWhatdidiManchesterdeliver?• AnappforiOSandAndroid• UsedBlackboardMobileasthedevelopmentplatform• Targetednewstudentsasthekeyaudience• Buildback-enddatabasetomanagecontentTechnicaldevelopmentframeworkToolkitdevelopedtoinclude:• Developmenttools• Branding• Informationaboutprocurement• Informationaboutdataprotection.• Adviceonsourcecontrolandissuestracking• Provisionofcodelibraries.• Informationaboutauthentication• Appdevelopmentapproval.iManchesterusageOverlast12months:• Averageof1487applicationrunsperdayand1252activeusersperday• Wehavehad27,430newusers(anaverageof75newusersperday)• ThepeakusagewasonSept23rd2013whenwehad11,565applicationrunsinonedayUsageofPrimooniManchester• IncreaseduseofSMStextingTheUniversityofManchesterLibraryManchester• Over4millionprintedbooksandmanuscripts• 41kejournalsand500kebooks• Spreadover9sites• IncludestheAlanGilbertLearningCommonsandJohnRylandsLibrary• Newstrategyuntil2016–Leading,challengingandconnecting• ‘ensureourdigitalservicesareintuitivetouseandaccessibleonmobiledevices’• ‘transformthewayourcustomersaccess,interactandcontributetodigitalcontent’inthecontextofthewiderinformationlandscape• TransformthewayinwhichcustomersinteractwithLibrarycontentembeddedwithintheirownpersonalworkingenvironmentLibrary  strategy  and  mobile    • Developingamobilestrategyforpublicengagement• Augmentedrealitytoursetc• LinkupdatawithotherculturalinstitutionsinManchester• Appealingtodifferentaudiences–schoolsetcJohn  Rylands  Library    • TransformationoftheDigitalLibrary,includingwebsite,mobileetc• Howcustomersarecurrentlyusingdigitallibrarycontent• HowLibrary’sdigitallibraryfitswithexternaldigital• Seroconsultancyworkedwithus• Survey,focusgroupsandfocusedinterviewsLibrary  strategy  projects  -­‐  iLibrary  • Spaceandconcepttoequipstudentswithskillsinusinglatesttechnologiesandinproductdevelopment• Enableresearcherstotestoutappsetctheyhavedeveloped• Linkedtoourskillsstrategy• Librarytoworkinpartnershipwithacademics• MarketresearchledLibrary  strategy  projects  -­‐  DigiLab    Innovationsprojects-Scarletproject• Openupaccesstofragile,rarematerial• UsesaugmentedrealitytoenrichlearnerexperienceAims  of  Scarlet      Partnership-TeamSCARLETSCARLETContentStudent  Learning  Materials    • “Makeslearningfun”• “Offerafreshperspective.Student-led,i.e.,usingmoreinitiativeabouthowtoresearch/study• “Giveamorerealisticperspective–putsyou“in”thesituation.Makeslearningmoreexcitingandinteractive”• “Itcanmakeyoufeellikeyou’renotstudying,almostfunandIthinkinformationgoesinmorelikethat.”Feedback  –  Student  Quotes    Innovationprojects-Eureka• Studentinnovationcompetition• Over250entries• Keythemes:-PC/deskavailability• -findingabook• -sharingreviews• -studentwellbeing• -storage–lockersandbooksEurekawinner2013• JadeBrodie–studyspaceavailability• Partneredwithtelepen• Branded‘Bookaspace’• LaunchinginJuneEurekaWinner2014• JackGreen–deliveringbookstostudents• ‘Clickandcollect’• -appbased• -Amazonlockersforcollection• • Eureka• Manymobilerelatedentries• -personalised• -navigation• -bookings• -transactions– paymentsetc• eReaderLibraryInnovationprojects-BookedIn• Rewardssystem• Sharereviewsorresourceswithfriends• JointprojectwithGlasgow• LaunchedPersonalDeviceSupportService• Virusremoval,softwaresupport,licensingetc• Forstudents,bystudents• StudentRoversSupport  for  mobile  devices    ChallengesChallengesApproachLibraryvinstitutionalstrategiesEnsureengagedwithkeystakeholdersInnovationvcorebusinessFocusinnovationsoncorebusinessneedsListentocustomersBuildcultureofinnovationAttitudetoriskCulturechangeSkillsandcapacityFlexibility–buyinwheremorecosteffectiveTechnicalInfrastructureegwifiArticulaterequirementsclearlySummary…• Importanceofunderstandingyourcustomerneeds–differentwaysofdoingthis• Focusinnovationsonstrategicbenefits• Greatestchallengesarenotthetechnology!• Partnershipiskey• Bewillingtotakesomerisks