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1CCFCCFConsumerCoFoodConsumerCoFoodee--ProcurementStrategyProcurementStrategyadivisionofUfkuAkaltanUfkuAkaltan--VerdiIsraelianVerdiIsraelian--GeroLGeroLüübenben--DavidMacdonaldDavidMacdonald--PauloPauloMilkMilkóó2CCFCCFStrategyStrategy“CCFshouldadoptastrategythatfacilitatesrapidtransitiontoarobust&integratedDigitalSupplyChain”--+---++-++++++++++++++++++++++----++-+---+---++---“Bestofbreed”–joinmostdominantNMMinindustryusingsamee-procurementsoftwareasotherNMMsjoinedpreviouslyInitialInvestmentCost/BenefitsImplementationSpeedFlexibilityITStrategyLevelofRiskStrategyMultipleVerticalNMMs1HorizontalNMMeFoodX.comwithequityOwnMarketplacePointSolution+=AdvantagetoCCF-=DisadvantagetoCCF3CCFCCFNeweNewe--ProcurementProcessProcurementProcess SuppliersClientsLogisticsProvidersKeySuppliersLocalSuppliers CCFNorthAmericaGlobalProcurementLatinAmericaAfrica,EuropeAsiaPacificMultipleVerticalNMMsExtranetGIPI(BasedonVPN)Food&BeverageNMMNMMHealthcareNMMPaperNMMOtherNMMs4CCFCCFManagingCulturalChangeManagingCulturalChangeENSURINGASUCCESSFULTRANSITION:Communicationofbenefits•Moretimetonegotiateandcollaborate•LesspaperpushingEmployeeInvolvement•GlobalparticipationofstaffTraining•AllocationoftimefortrainingRealignmentoftheorganization•Mediumterm:“E-commerce”dissolvedinto“Procurement”and“Sales&Marketing”STAFFRESISTANCE:•Threattojobs•LackoftechnologicalskillsCULTURALINHIBITIONS:•“Wealwaysdiditthatway”•Peopledon’tknowwheretheyfitinneworganisationRISK:Loosingthebestandmostvaluableprofessionals5CCFCCFImplementationIImplementationIIdentifymajorsuppliersaccordingtoswitchingcostsDevelopstrategiestoattractsuppliersDeliverableActivityAlignmentstrategyforprocurementrelatedITRequirementsforprocurementsoftwarePlanbrowserbasedGlobalInternalProcurementInterface(GIPI),supportedbyaVPNDevelopstrategyforprocurementITintegrationPerformgapanalysisofe-procurementsystemsListofkeysuppliersandpotentialsubstitutesProposewhichNMMstojoinandorderofjoiningsExaminesigned-onsuppliers,CCF’scompetitors,technologyandprospectsforhorizontalintegrationMapofkeypeopleandofrisk/resistanceareasFunctioningchangeteamExamineCCFwithregardtochangeinitiativeIdentifyfull-timechangeteamAlignsponsorsandtopmanagementBuildtransitionstrategyandcommunicationplanCCFTechnologySuppliersNMMsCCFPeople&Organization6CCFCCFImplementationIIImplementationIIGIPIprototypeVPNtechnologyBuildandtestGIPIprototypeImplementation,evaluation,adaptationofGIPIpilotprogrammeObtainNMMcooperationofkeysuppliersDevelopstrategywithkeysupplierstoobtainbenefitsfromNMMsandextranetProvideincentives(e.g.accesstoinformation)ProcurementsoftwareoperatingindevelopmentenvironmentPlan,integrateandtestprocurementsoftwareAcquirerelatedITskill,trainfutureprocurementteamBudgetsign-offOngoingcommunicationprogrammeGlobalsupportforvisionGettingsponsorapprovalofplanandbudgetDeterminestyle/mediaforcommunicatingvisionDevelopvisionanddetailedtransitionstrategywithsubsidiariesDeliverableActivityCCFTechnologySuppliersNMMsCCFPeople&Organization7CCFCCFImplementationIIIImplementationIIIRealisehigherefficiencythroughclosecooperationFramecontractsimplementedCollect,benchmarkandimprovethepotentialofnewtradingchannelNegotiateglobalframecontractsGIPIupandrunningUserAcceptanceTestingandlaunchofGIPIContinuousupgradeandalignmentofprocurementrelatedIT-systemsProcurementsoftwareoperatinginproductionenvironmentBegintradingatoneNMM(e.g.5%offoodandbeverage)ImprovedinternalprocessesOngoingcommunicationIdentifychangeagentswithinsubsidiariesandlowerlevelsofUSoperationsReviewandredesigninternalprocessesDeliverableActivityCCFTechnologySuppliersNMMsCCFPeople&Organization8CCFCCFImplementationIVImplementationIVEvolvejointstrategywithkeysuppliersformutualbenefitsofclosecooperation(i.e.extranet)DevelopGIPIintoaprocurementknowledgemanagementsystemBegindevelopmentofextranetforsuppliers,clients,logisticprovidersIncreaseprocurementvolumeatcurrentNMMPlanandpreparejoiningofsubsequentNMMsReviewoftransition/lessonslearntContinuousprocessmonitoringandfeedbackassessmentPlansubsequentphasestoevolvetowardsintegrateddigitalsupplychainActivityCCFTechnologySuppliersNMMsCCFPeople&Organization9CCFCCFHighHigh--LevelRollLevelRoll--OutOutOrganizationTopLevelStrategyDevelopmentDetailedTrans.PlanningGIPIPlanandBuildIntegrateE-Proc.SoftwareSelectionProcessJoinFood&BeverageNMMAchieveNMM/ExtranetBuy-InACTIVITYYear1123456789101112PilotPilot5%/a5%/aTechnologyNMMsSuppliersProcessRedesign&MonitoringExtranetAlignDataandProcurementITNegotiationofFrameContractsTraining=CSFCheckPoint10CCFCCFee--ProcurementRollProcurementRoll--OutOutProductCategory135%5%HealthcarePaperOthersIntegrationwithclients20%20%PilotPilotPilotPilotPilotPilot10%10%20%20%5%5%20%20%40%40%1415161718192021222324Food&BeverageYear211CCFCCFCost/BenefitAnalysisCost/BenefitAnalysisInvestmentCostsSoftwareImplementation(NMMandVPN)SetupcostOperatingExpensesTransactionFeeVPNFeeTotalCostBenefitsTransactionCostReductionAdditionaldiscountsTotalBenefitsNetBenefit%TotalSpendLowestHighest2,1005001,5507502502000000002251504,1251,6001,6

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