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PRESENTATIONWuXianweiSinglesDay-ShoppingCarnival•Theannualshoppingspreewhichwassweepingthecountryconcluded.Thewarofnogunpowdersmokealsocametoanend.Nowitisnotonlyasinglesday,November11ismoreofafull5fold,tocelebratetheshoppingspree.•Whathappened?•In3minutes,2014Tmall1111shoppingCarnival’stotalturnoverwasoveronebillionyuan.Averageturnoverwasmorethan3billionyuanperminute.LastyearittookTmall6minutesand7secondstoreachthisfigure.Butthisyearitwasthreeminutesfaster.5minutesand17seconds,thenewtotalturnoverwasmorethan20billionyuan.38minutes,thetotalturnoverwasover100billionyuan.Comparedwithlastyear,onlytheopeningminute’sdatawasclearlyatleastovertwotimes.OnNovember11,2014morning,137millionpeoplepouredintotheTmallwithinaminute,whichwasequivalenttohalfofthecityofBeijingpeopleoutshopping.Amongthem,340,000“cuthandparty”grabedtheirfavoritegoodsatthisminute.•.OnNovember11thmorning,e-commercehasalsousheredinthemileposthour.WhenTmalldouble11shoppingCarnivalbeginedforonly75seconds,Alimobileterminal’sturnoverexceeded100millionyuan,refreshingtheworldrecordthatmobileonlineshopping’turnoverbreaking100millionyuanintheshortesttime.Therecordalsoindicatesthatmobileshoppingwillbecomepeople'sparticipationinthemainstreammodeofdouble11.Whydidithappen?•China’sinfrastructuresandtraditionalretailindustryisnotperfectenough,whichgivese-commerceachancetobecomemainstreamtostimulatedomesticdemand,whilelogisticsandothersupportingfacilitiescanimproveandm-archup.Humanfactors•Mostpeopleareattractedbythepromotionwhichdiscouts50percent.Moreover,thevastmajorityofconsumersarestudents,officeworkers.Theyprefergoodslikecheaptypegiventheirconsumptionability.Whatismoreimportantisthattheycanloosentheirbodyandmindaswellaseasefatigueafterdailybusylearningandwork.Besides,manyconsumersareblindlyfollowingeveniftheydon’tneedthegood.Whatshoudwedo?•Behindthecarnival,weshouldcalmdowntoreflectonit.Doweconsumersreallyprofitfromit?AsfarasI’mconcerned,onemonthbefore11.11,vendorswillappropriatereducepricetoboostsales.butnear“double11”,somestoreswillraisethepricesofthegoodstwiceormore.Intheend,althoughyouhavegota50percentdiscount,infact,youhavepaidmoremoney.What’sworse,logisticswillbeveryslowinthecomingdays.Becauseoftoomanyparcels,perhapspackagingofgoodsisdifficulttobesatisfactory.•Someresearchindicatesthatcrazyshoppingisisadiseasetosomeextent.consumersshouldtr-eat“double11”rationally.Don’tbeblindedbythediscount.Otherwise,whileOurinterestshavesufferedloss,westillthinkwehaveprofitedatothers'expense.2020/6/19