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DifferentConsumptionViewofChineseUniversityStudentsYanJunyu12061213HouSiyu12110211ZhangYunge12110103XiangShenghui12061224DuanYue12110220GanLiwei12110207DepartmentofInformationmanagementandsystemBeijingUniversityofTechnologyInstructor:YangFengAcademicEnglishWritingDecember10,2013DifferentConsumptionviewofChineseUniversityStudentsAbstractWiththerapideconomydevelopmentofeconomic,everyoneneedstohavetheabilitytomanagepersonaleconomytoday.Sohavingagoodconsumerviewisparticularlyimportantforpeople.Duringstudyinginuniversity,itisagoodopportunityforpeopletolearninghowtocultivateanddeveloptheirownconsumptionconcept.Inthisessay,wewillshowtheresultsofourstudyofconsumerattitudesforcollegestudents.Wewillsurveytheresultsofthequestionnairewhichwereanalyzedtodrawconclusions.Wefoundthatthecollegestudentshavethefollowingconsumerpsychology.Theyarevanity,chasingfashionandconsumingwithnoplan.Andfinallywewillfindtheadvantagesanddisadvantagesoftoday'scollegestudents’conceptofconsumption,anddiscussanappropriatesolutionaccordingtothat.Suchasmakingalistbeforewegoshopping,andmanyotherpracticaltips.KeywordConsumptionFinancePsychologyIntroductionTheconsumptionisaperspectiveofpeople'sattitudeaboutthestandard,waysandotherproblemsonconsumption.Withthedevelopmentofeconomy,thecollegestudentshavebecomethemajorgroupincontemporarysociety,whoseparticularvigorofconsumptiontopromotetheeconomicgrowth,becomingaessentialstreamwhichabstractwidespreadattention.Asisknowntous,theneweracollegestudents'sourceofincomemainlygetfromtheirparents,whichmeanstheyhavedependencyintheirconsumptionandbelongtoadependablestage.Therehavebeendetailedstudiesonneweracollegestudents’consumptioninnowadayslife.Accordingtothesurvey,it’sclearthatthereisvarydifferencebetweendifferentsex,majorandgrade.Firstwecanobviouslyseethatmales’consumptionlevelislowerthanfemale.Theyspendmoremoneyontheirownaffection,butlessonstudymaterials,wecantellthatkidsfromwealthyfamiliescanbemoreindependentinthefuture.Oursurveyalsoreviewssomeissuesonconsumption.OurpurposeistoresearchthedifferentconsumptionviewofChineseuniversitystudents.Theaimofthispaperistoexploreabestfinancialplanwhichissuitableformoreuniversitystudents,todothatwestudiedChenYixiangandSuTianen’sliterature,theytalkedaboutthesituationinpastandfuture,andalsoYumentionshowpeoplegettheirindependence,ithelpedalotinourresearch.Alsotherearemanyothersfactorinfluencethestudents’consumptioninlife,suchastheextentofthedevelopmentofthelocaleconomic,thestudentswhetherspoiledbytheirparentsandtheattitudeonwhetherattachimportanttomoney.Weholdthepointthatwhetheryouhaveagoodfinancialmanagementcapacityisameasureofauniversitystudent'seligibilitycriteria.Abriefreviewoftheconsumptionviewofthecollegestudentisanalyzedandresultsarediscussed.Ourdiscussionisbasedonaquestionnairethatwedesigned.Andwewillconcludeabestfinancialplan.Methodology1.ParticipantsThereare100collegestudentsparticipatinginthisquestionnaire.52percentisgirl.Mostoftheparticipantsarefresher.Weputforward23questionsaboutthecollegestudents’consumption.Throughtheactivity,wegotagoodresponseandlearnedmoreaboutourtopic.2.QuestionnaireFromtheresultsofthequestionnaire,wecanseethatmoststudentsholdaproperview.However,therearealsosomequestionswaitingtobesolved.Firstly,thecostspentoneverycornerisnecessaryornot.Secondly,thepropertrend,inanotherword,willsthatpeoplehopetospendmoneywithaprovidentialwaywhetherworksinstudents’dailylife.Thirdly,whysomeofthestudentsspendsomuchmoneyintheirdailylife.FromtheQ3toQ7andQ10toQ13isaboutthepercentofmoneyspentoneveryfield.AndQ15toQ23involvedthetrendpeoplespendmoneynowadays.Almostallofthequestionstalksaboutstudents’consumption.Butwhatleadtoit?Itisworthytothinkabout.ResultsBytheendoftheexperiments,mostpeoplehave1000or1500RMBamonth,oneofthemwasspenttoeating,oneofthemwasthecostofdailynecessitiesandmostoftheremainderinentertainment,goingouttoplay,theInternet,tobuyclothes,mobilephonecharges.There'salsoapartofloveinvestment,andmaybeverylittlemoneyforbuylearningmaterials.Mostofthestudents’livingmoneyisfromthefamily,andafewofthemdidpart-timejobintheirsparetime.Eveneveryonesaidthatthemoneywillberepaidtotheirparentslater,butatthisstagetheydon’thaveaplantoearntheirownliving.Differentstudentsholddifferentpropensitytoconsume.Mostofthemliketobuybenefitsbuthighquality.DiscussionAccordingtothesurveyshows:themaineconomicsourcesofstudentsaretheirparents,whileinforeigncountry,thechildrenaftertheageof16,parentswillnolongerdependingtheirparents.Andthisapproachhasapositiveeffectonthegrowthofchildreninthefuture.Nottastedthehardworktomakemoney,butenjoythesatisfactionofthemoney.Especiallythosewealthyfamily’schildren,spendtheirmoneyismorewasteful.Theirbehaviorwillproduceacertainpressureonthepoorstudents.Becausetheconditionsoftheirfamilyarenotwell-offandstudentswhointeractwiththemwillalsohavetopaymore.Sotheywouldn'tliketocommunicatewiththeminthiswayandthegapextent.Inthecourseoftime,therearesomenegativeeffectsonstudents'psychologyandpersonality.Weneedtocorrectourownattitude.Notonlybecauseweloveourparentsandch