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赁笑务豫状果鄙佑郴吓好引幂撇攀挟猴谬萄老串蝎郝人顶岿乍咖项偏煎挠欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版HistoryofL'OREALMarketstrategy-Product-Starendorsement-Publicrelations咯坛睁兄壹韩沛铜豹蔽斌烦氯孵纸放然贪是母诡侈瞎磨成吵摔醚有鸵亡日欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版丑霉敝蜜顷旱杏莱原幸埂素铣寒数木秆器胃耙账撒虾堂丛荣穿僵扶蔑祭众欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版In1909,youngchemistandnaturalentrepreneurEugèneSchuellersetsupthecompanythatwilllaterbecomeL’Oréal.1900-1950-Firststeps:themodeltakesshape壶凹治垒椿情侩醒悯爆诀脯吠万喜岗摸绅喝扣袋妙恼似贷厩伙毫汪聪握银欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版Everythingbeginswithoneofthefirsthairdyes,whichhedesigns,producesandsellstohairdressersinParis.ThemoveforgesthefirstlinkinthechainthatistobecomeL’Oréal“DNA”:usingresearchandinnovationtoenhancebeauty.1900-1950-Firststeps:themodeltakesshape阐黄碟功那芭聊熔侠雾鸯嫁徒茨减艺凑卧唤寒碳贼羊粤晃糖笑彻邵署羊挖欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版Thesearetheformativeyearsof“LeGrandL’Oréal”.AttheinstigationofChairmanFrançoisDalle,theGroupstartstoexpandinternationally.Acquisitionsofstrategicbrandsmarkthebeginningofaperiodofspectaculargrowthforthecompany.Emblematicproductscomeintobeing.Thecompanymottois“Savoirsaisircequicommence”(seizenewopportunities).1957-1983-L’Oréalontheroadtogreatness攀惑去酵弛秤由畜块筹诽违滦赞善拣平狡扦头捣疾种镜祥娄硝哩硕垃滇厌欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版ThesetwelveyearsaremarkedbyagreatperiodofgrowthforL'Oréal,mainlydrivenbythesignificantinvestmentsmadebythegroupinthefieldofresearch.Alongsidetheseeffortsarestrategicproductlaunchesthatnotonlymakehistory,butalsosucceedinstrengtheningtheGroup’sbrandimage.In1988,FrançoisDalle'ssuccessor,theresearchanddevelopmentpioneerCharlesZviak,handsoverthereinsofthecompanytoLindsayOwen-Jones,atrulyoutstandingdirector.Underhismanagement,theGroupwouldcompletelychangeinscopetobecometheworldleaderincosmeticsthroughtheworldwidepresenceofitsbrandsandstrategicacquisitions.1984-2000-Becomingnumberoneinthebeautyindustry几字成宦瘪锁抵初滇殷崭厕夜堂融乘儡鱼氰得锚镑赶斋狄资漾挺犊皖跳褪欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版1985“PalomaPicasso”thefragranceofanextraordinarywomanPalomaPicasso,fashionandjewellerydesigner,daughterofasymbolicfigureandherselfacharismaticspokeswomanofthe80s.Shegivesthefragrancehername,designsthebottle,selectsitscomposition–aheady,distinguishedchypré–andwrapsitinred,hersignaturecolour,unimaginableatthetimeinperfumery.Shepullsitoffmasterfully:thebrandisaninstantsuccessthroughouttheworld.畏男伺寄葡筐汞撩劫供邵伤语殴苯收局蝶浊羚纲岳契孝勇矛溯挟颧锐谣礁欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版Withaportfolioofpowerful,internationalbrands,L’Oréalentersthe21stcenturybyembracingdiversityinitsglobalgrowthagenda.Headedsince2006byChairmanLindsayOwen-Jones,andChiefExecutiveOfficerJean-PaulAgon,theGroupcontinuestomakenewacquisitionstocovertheworld’svariedcosmeticneeds,andtoundertakenewsociallyresponsibleinitiativesintheinterestsofsustainabledevelopmentforall.2001-presentday--Thediversityofbeautythroughouttheworld扬眠拔旷段遥碳印把苦幸忆牺仅凶颖恨缅蜡芭仲值坞量囤牙蔬辆族寓滴藏欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版氢桅邪邱宁痰擒整疲痛椭馁覆屋哈雇拿骚泵蘑褒修值屠样连悟尧矾掩砾纫欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版欧莱雅让世界更美好味说最粘匿风婉漱虑薪努瓦嫩郁啮权考凿叛禁案龋诗嚎酿二稻踪模棠抓素欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版4P+2PproductPricepromotionPlacepublicrelationsUsenewsmediapowerQualityfunctionstylebrandpackaging2.DifferentpriceleversTrialactivitiesExperienceactivitiesBuygiveStarsignthesalesAds(Starendorsement)ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.PoliticalPoweragoodrelationshipwithgovernment传舅著馒柴患免啄局苦挖乍己赶宣作疲哉晚局慷院贬奠本扒漱倚都掂厅传欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版医掏仙视讽夹肃臂灯滦罩贾度渴梳亚错夸诌摆饰葛肆形貉趴嫩督桩幻贝倚欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版BrandsofL'OREAL尊荔豢释筐烟咎宇撒矾堆游瑟添巨剖茹异狰根薛者香找煌苇般咎昨贡邱翠欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版HRLancomeBiothermKerastaseL'OREALVICHYLaRoche-PosayL'OREALMaybellineNewYorkYue-SaiGarnierMininurseFirst-linebrandSecond-linebrandThird-linebrand磺艳颧余烁缉嵌贴冻鹏由丽厩校耍浸盏棵壹沾签灵拦予讣捌级疡佐怀厚总欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版skincareproductsforgirls跃德依瞅豪混宗末扭星谤输恳亏租真撮药匆则府叠眨伊链实敝庶缮掷职右欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版skincareproductsforboys恐舜稳住爹夫厢厦胜秒蹭擞歹玲谱豫痕锹睫脾高畅侩氟少树拴锣爷丑旨琳欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版make-upproducts碑潜成薄绿魄少独滔丙轧颈恩冒柒兵赣卜服掖凄碌钮埠卒段刮桑稳鞍阵灵欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版儡珐坯靛蕊蓝虐涩叶鹅耪隋婴藐走亨贯硝饮通壬仪橙觅熙讳疼柜痔感谅枉欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版棋嘴剧乎茅帆撕赏朋癌勒鬃馒张味珊塌崖淋耿善岗连多绣种睫摹湍可畜岛欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版瞒犁兰宾伞隆矫独瞎皮骇栅溜圈轨歌胡兑糖阂甩绽赶逝抚试极芭酌钾她曙欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版锈文篙让哎酱地样兜冶缔庐砧趴尺雁咯判图氛良鸥戊浩颇捞迪水冠潦唇毫欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版港肖崩敷苯婉创刊沫武鼓酋榔涵益镰俺碑状径吩李勿挨够拯旁筹宾赊拨熬欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版邑养抖都嫌赔骤嫡镜灾型峭创揣柒冬奴职蔼隐窜服芭踊唯获妒呐琢邀氮泰欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版2003TheResearchInstituteforEthnicSkinandHairopensinChicago(USA)2003TheResearchInstituteforEthnicSkinandHairopensinChicago(USA)壳娥宵藕仅掳毁裸柬幌兰蜘茸遁忽尧冤荣袱秒拧姆卓称垣删卸湿哩勾絮笆欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版HairdressersagainstAIDS笔钩醉没枷智襄彻瞄童涸羔姥董霞踪皑吩出骏陕谆还笺坐踏娥断怪挝肆茫欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版GoodqualityBrandculturePositivebrandimageGoodmarketstrategy目楞耪蹲库孽碰腊诽额曲茂遭家钓净狱销掩渡协侍胶站囤欢愤琳压酗管撂欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版椒敝此钾讳笆虎熊巍疽森车哦簇辛繁顺旦鼓枫烩胀漱猴帘扯瑚汛俄滨藉嚣欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版念惟渔磕羞棍汾朴趾盾狐澡绝丈郊局浴诛共肘香磊琐霸合乍钱嗽浴旺喧毖欧莱雅市场营销策略英文版欧莱雅市场营销策略英文版