facebook_en

03.10.2007–FacebookstudyFacebook:the“socialmedia”revolutionAstudyandanalysisofthephenomenonParis,October3rd200703.10.2007–Facebookstudy2ThisworkislicensedundertheCreativeCommonsAttribution-NonCommercial-ShareAlike3.0Unportedlicense.Toviewacopyofthislicense,visit–FacebookstudySummaryFacebook:keyfactsandfiguresFacebookrevenuemodelMeasuringsocialmedia:2businesscasesUniversitystudents:exchangeandcollaborateBloggers:communicateandgetfeedbackConclusion303.10.2007–FacebookstudySummaryFacebook:keyfactsandfiguresFacebookrevenuemodelMeasuringsocialmedia:2businesscasesUniversitystudents:exchangeandcollaborateBloggers:communicateandgetfeedbackConclusion403.10.2007–FacebookstudyHistoryInFebruary2004,FacebookwascreatedbyMarkZuckerberg(withDustinMoskovitz,ChrisHughesand2otherHarvardstudents)Initially,themembershipwasrestrictedtostudentsofHarvardUniversity,andsubsequentlyexpandedtootherUSandCanadiancollegesthentoEuropeanandAsiancolleges(emailaddresseswith.edu)SinceSeptember11,2006,ithasbeenavailableforanyemailaddressglobally,buttheinterfaceisinEnglishonlyOnMay24,2007,FacebooklaunchedtheFacebookPlatform(f8)whichprovidesaframeworkfordevelopers(anyone)tocreateapplicationsthatinteractwithcoreFacebookfeaturesAsofSept.25th2007,with42millionactiveusers,FaceBookisthesecondlargestsocialnetworkingsitegloballyafterMySpace5Source:Facebook03.10.2007–FacebookstudyThingsyoucandoonFacebookKeepintouchwithyouroldfriendsandmeetnewones•Privateandpublicmessagingoptions•KeeptabsonwhatyourfriendsdoviatheirNewsfeed•Findformerschoolmatesusingthesearchfeature•UsergroupsletyoudiscusswithotherswhoshareyourinterestsKeeptheminformedaboutwhatyoudo•Updateyourstatus•Shareyourpictures,blogmessagesandvideos•PromoteeventsyouareorganizingorplanningtoattendAccessawealthofapplicationsmadeforallpurposes•Fun,interactiveapplications•Applicationsthatletyoupublishcontent(photos,videos,notes,…)•Applicationslinkedtootherplatforms(Flickr,Pownce,Twitter,…)Retainyourprivacy•Controlwhatstrangersandfriendsmayseeandreadaboutyou603.10.2007–FacebookstudyExplosivegrowththatacceleratedin2006Morethan42millionactiveusersasofSept.25th2007:thesecondlargestnetworkingsiteGrowth:270%betweenJune2006andJune2007ThenumberofactiveusershasdoubledsinceFacebookexpandedregistrationtoincludeusersoutsideUScampusesinSept.2006Facebookisthesixth-mosttraffickedsiteintheUS7Sources:Facebook,ComScoreMediaMetrix,faberNovelanalysesWorldwideGrowthofSelectedSocialNetworkingSitesAge:15+SocialNetworkingSiteTotalUniqueVisitors(000)Jun-06Jun-07%ChangeMyspace66,401114,147172%Facebook14,08352,167270%Hi518,09828,17456%Friendster14,91724,67565%Orkut13,58824,12078%Bebo6,69418,200172%Tagged1,50613,167774%03.10.2007–FacebookstudyTheevolutionoftheuserbasehasbeensynonymouswithanexpandedrangeofusesAfavoriteamongstudents(85%marketshareof4-yearUSuniversities),buthalfofFacebookusersarenowoutsideofcollegeFastestgrowingdemographic:25-34yearsold(+181%betweenMay2006andMay2007)SincethelaunchoftheFacebookplatforminMay,almost4000applicationshavebeencreatedbythird-partydevelopers8Sources:Facebook,comScoreMediaMetrix,eMarketer.com,faberNovelanalysesMay200712-1718-2425-3435+Ageslice03.10.2007–FacebookstudyAfeatureofitsusers’dailylife9Sources:Facebook,comScoreMediaMetrix,faberNovelanalyses•Morethanhalfofactiveusersreturndaily•Peoplespendanaverageof20minutesonthesitedaily•Morethan6millionactiveusergroupsonthesite•Over55,000regional,work-related,collegiateandhighschoolnetworksActivityandloyaltyaretwokeycharacteristicsoftheFacebookcommunity03.10.2007–FacebookstudyInternationalgrowthatafranticpaceFacebookhasdevelopedastrongfollowinginEnglish-speakingcountriesAthirdoftheCanadianpopulationhasjoinedFacebookasofJune2007,agrowthofmorethan3,000%inayearTheUnitedKingdomisthethirdlargestcountrywithmorethan5millionactiveusers,LondonbeingthelargestnetworkonFacebook(1,105,515membersasofSept.112007)ThereisfarlessgrowthinEuropeandAsiaasthewebsiteisonlyavailableinEnglishToactagainstknock-offswhotookadvantageofFacebook’slackofinternationalcompatibility,amajorlocalizationinitiativewillbelaunchedsoon:thewebsitewillbetranslatedandthereforeaccessibletousersfromothercountries10Sources:Facebook,comScoreMediaMetrix,faberNovelanalysesToptobottom:Facebook,Vkontakte(RU),Xiaonei(CHN)03.10.2007–FacebookstudyAcloserlookattheEuropeansituationFacebook’sgrowthinEuropemainlystemsfromtheUK’sdynamismFacebookhasnothadmuchsuccessinGermanytodateFacebookhasonlysecuredafootholdinFrancerecentlybuttheresultsareshowing11LeadingSocialNetworkingsitesrankedbyEuropeanuniquevisitorsPropertyTotaluniquevisitors(000)Jan2007July2007%ChangeOriginTotalInternetaudience218,063224,7593%EUMYSPACE.COM20,34125,17624%USSkyrockNetwork11,32713,78522%FRBEBO.COM7,46112,10162%UKFACEBOOK.COM2,06610,795422%USHI5.COM6,9799,55437%USPICZO.COM7,5578,0356%USNETLOG.COM8,1407,450-8%BEL42,000membersintheFrancenetworkinJune2007,andmorethan127,000now(Sept.20th):a300%grow