©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[]2009-06-28[](1985),,,(,443600)[]500,,,,,[];;[]C93[]A[]1003-4919(2009)09-0026-03,,,,,,,,,,,,,1.95%75%,50%1/3[1]:,18,24,46,,,,,:,,,,,,,,,,6,,,,25,,:,,[2]2.,,,,,[1],,,,,,,,,,,,,,,,©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:;;,,,360,,,OJE(onthejobevaluation),[2],,,,,,95%,,,,,,,,95%,1200[1],,,,,,,,,,,,,,:,,[3],;;,;,,,,,:,,,[4]4.:,,,,,,:,,,,,,[5],,,,,,,,,,,,,,,,,,,,,,,,,,,,,1.©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:[6]4.,,,,,,,;,,,,:[1].:[J].,2004,(7):8.[2][EB/OL].2008-01-07.[3].[J].,2008,(15):117.[4],.[J].,2004,(5-6):85.[5]:[EB/OL].2009-01-03].[6][EB/OL].[2009-01-19].(ChinaNationalPetroleumCorporation,YichangBranch,Yichang443600,China)Abstract:McDonald’sCorp,theTop500WorldCompany,isanindubitablyleadingcompanyinsnackindustry.AlthoughtheyenteredintoChinesemarketlaterthantheirrivalKFC,andtheyarefacedwithmuchtensionandchallenge,theyhaveobtainedgoodresultsinvirtueoftheiruniquemanagementmodeofhumanresourcesandsystemofcultivatingpersonnelunderthebadenvironment.Keywords:McDonalds;managementofhumanresources;cultivatepersonnel