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Confidential&ProprietaryCopyright©2010TheNielsenCompanyCross-categoryOverviewMay2013品类回顾2013年05月Copyright©2012TheNielsenCompany.Confidentialandproprietary.MacroEconomyParametersQuarter12013Copyright©2012TheNielsenCompany.Confidentialandproprietary.Copyright©2012TheNielsenCompany.Confidentialandproprietary.3GDPGrowthvs.YA％国内生产总值对比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)数据来源：国家统计局（季度更新）7.67.47.97.77.17.27.37.47.57.67.77.87.9812Q212Q312Q413Q1GDPGrowthvs.YA国内生产总值对比去年同期增幅Copyright©2012TheNielsenCompany.Confidentialandproprietary.4GDPGrowthvs.YA％国内生产总值对比去年同期增幅％Datasource:NationalStatisticsBureau(QuarterlyUpdate)数据来源：国家统计局（季度更新）7.87.77.87.77.657.77.757.87.851-2Quarter,20121-3Quarter,20121-4Quarter,20121Quarter,2013GDPGrowthvs.YA国内生产总值对比去年同期增幅Copyright©2012TheNielsenCompany.Confidentialandproprietary.5NationalTotalRetailSalesofConsumerGoodsValueGrowthvs.YA％社会消费品零售销售总额对比去年同期增幅％Datasource:NationalStatisticsBureau(MonthlyUpdate)数据来源：国家统计局（月度更新）13.813.713.113.214.214.514.915.212.312.612.812.90.05.010.015.020.0May12Jun12Jul12Aug12Sep12Oct12Nov12Dec12Feb13Mar13Apr13May13NatTotalRetailSalesofConsumerGoodsVal.Growthvs.YA社会消费品零售销售总额对比去年同期增幅*Jan13数据未公布在国家统计局网站Copyright©2012TheNielsenCompany.Confidentialandproprietary.6NationalCPI全国居民消费价格分类指数Datasource:NationalStatisticsBureau(MonthlyUpdate)数据来源：国家统计局（月度更新）3.02.21.82.01.91.72.02.52.03.22.12.42.10.01.02.03.04.0May12Jun12Jul12Aug12Sep12Oct12Nov12Dec12Jan13Feb13Mar13Apr13May13CPI居民消费价格分类指数Copyright©2012TheNielsenCompany.Confidentialandproprietary.7ChinaConsumerConfidenceIndex中国消费者信心指数Source:NielsenConsumerConfidenceSurvey(QuarterlyUpdate)数据来源：尼尔森消费者信心调查（季度更新）9289888994919283787783928991108105104108110105106108607080901001101stQuart'112ndQuart'113rdQuart'114thQuart'111stQuart'122ndQuart'123rdQuart'124thQuart'12GlobalAverage全球平均US美国China中国Copyright©2012TheNielsenCompany.Confidentialandproprietary.8ChinaCCI,CPI,FMCGGrowthRatevs.YA中国消费者信心指数，物价指数，快速消费品增长率Source:NielsenConsumerConfidenceSurvey,RetailMeasurement(QuarterlyUpdate)数据来源：尼尔森消费者信心调查/零售研究（季度更新）161613121515133.62.21.92.5110105106108607080901001101200510152025301stQuart'122ndQuart'123rdQuart'124thQuart'12FMCG(withcosm)ValGrowth%vs.YA物价指数(包含化妆品店)对比去年同期增幅FMCG(withoutcosm)ValGrowth%vs.YA物价指数(不包含化妆品店)对比去年同期增幅CPI(LastMonthinQuarter)居民消费价格分类指数（每季度最后一个月）CCIIndex消费者信心指数Copyright©2012TheNielsenCompany.Confidentialandproprietary.91,034,2851,112,9211,020,2832,139,3152,154,5902,146,754148,868115,415133,5722009201020113,289,0143,401,0833,315,905StoreCount(No.ofOutlets)7.010.212.029.034.940.029.733.939.2200920102011MonthlyFMCGACV(BillionRMB)3%-3%16%11%1%0%8%-8%20%15%14%16%20%15%46%17%ModernTrade现代渠道Grocery传统渠道Others其它65.779.191.2Grey:10vs.09Growth/Blue:11vs.10Growth灰色：10年对比09年增幅/蓝色：11年对比10年增幅TotalCity&TownRetailMarketDevelopment全国零售市场发展Copyright©2012TheNielsenCompany.Confidentialandproprietary.10ModernTradeDevelopmentbyStoreType全国现代渠道不同店铺类型发展17,35320,60424,54084,36398,723109,05311,59111,94712,7782,4972,2982,108200920102011115,415133,572148,8681.31.62.08.410.111.911.312.614.78.89.610.520092010201129.733.939.2Minimarket小型市场Supermarket超级市场Hypermarket大卖场CVS便利店MT-StoreCount(No.ofOutlets)MT-MonthlyFMCGACV(BillionRMB)16%11%9%9%3%7%17%10%19%19%14%16%9%10%12%17%21%18%26%22%Grey:10vs.09Growth/Blue:11vs.10Growth灰色：10年对比09年增幅/蓝色：11年对比10年增幅Copyright©2010TheNielsenCompany.Confidentialandproprietary.RetailIndex(RI2012)Cross-categoryOverviewMay2013品类回顾2013年05月Copyright©2012TheNielsenCompany.Confidentialandproprietary.12ChinaCrossCategoryInformation59NielsendefinedCategories59尼尔森产品定义Note:CategoriesinblueareBabyProducts注意：蓝色标注为婴儿产品TotalFood食品类TotalNon-Food非食品类Biscuit饼干ShoePolish鞋油CrispySnackFood干脆小食Battery电池TotalChewingGum口香糖LaundryDetergent洗衣剂Jelly&Pudding胶冻食品HouseholdCleaningProduct家庭清洁产品Chocolate-Total巧克力DishWashingLiquid碗碟/蔬菜/瓜果清洁剂FullConfectionery糖果FabricSoftner衣物柔顺剂Lollipop棒棒糖LoosePackConfectionery散装糖果PersonalWash香皂/沐浴露FacialCleanser洗面奶CarbonatedSoftDrinks碳酸饮料SkinMoisturizer护肤用品FunctionalDrinks功能饮品Toothbrush牙刷Juice果汁Toothpaste牙膏ReadytoDrinkTea即饮茶Razors剃须刀PackagedWater包装水RazorBlades刀片AsianTraditionalDrink亚洲传统饮料SanitaryProtection妇女卫生用品TeaPowder茶粉BabyPowder婴儿爽身粉WetTissues&BabyWetWipes湿纸巾&婴儿湿抹巾Yogurt/YogurtDrink酸奶/乳酸饮料Diaper婴儿即弃型尿布MilkPowder奶粉Toner洁面后调养水InfantMilkFormula婴儿奶粉BathroomTissue厕纸LiquidMilk液体奶FacialTissue面巾纸TonicDrinks麦乳精ReadyToUseFacialMask即用型面膜Condom避孕套LipPalm润唇膏InstantCoffee即溶咖啡Cordials浓缩果汁InsectBiteTreatment蚊虫叮咬治疗产品EdibleOil(ConsumerPack)小包装食用油InsectRepellents驱蚊虫剂InstantNoodles即食面Insecticide杀虫剂BreakfastCereal麦类食品ElectricMoisquitoRepeller电驱蚊器BabyCereal婴儿谷麦类食品Bouillon调味品与清汤Shampoo洗发水SoySauce/OysterSauce酱油/蚝油HairStylingProduct头发定型产品HairConditioner护发素HairProducts头发护理Household家庭清洁DairyFood乳制品Beverage饮料ImpulseFood即食食品OtherFood其它食品InsectControl驱虫产品PersonalCare个人护理Copyright©2012TheNielsenCompany.Confidentialandproprietary.13Source:NielsenRetailIndex(MonthlyUpdate)数据来源：尼尔森零售跟踪调查（月度更新）Food,Non-FoodMATValueGrowthRateinNationalTotal全国食品类和非食品类MAT销售额增长率Copyright©2012TheNielsenCompany.Confidentialandproprietary.14Food,Non-FoodQuarterlyValu