OK决策管理模式

卧龙国际知识经济研究院OK知识经济网@ok.org.cn0411-43242081OK策划书系之一：《OK策划决策模式》《OK策划决策模式》：世界商务策划师联合会的专用教材《OK策划决策模式》：中国策划界人士取得WBSA商务策划师个人认证的必读书WBSA即世界商务策划师联合会，是世界策划决策的权威机构本书作者史宪文教授是中国唯一一位世界商务策划师联合会轮值主席电子版制作：大连卧龙商务策划管理咨询有限公司周涛免费浏览网站：OK知识经济网世界策联中国官方网站：@ok.org.cn0411-43242082敬请关注——OK策划书系之二：《OK策划论》“现代策划理论的奠基性著作”世界商务策划师联合会轮值主席史宪文教授著作于2003年3月。免费浏览网站：OK知识经济网策划书系之三：《策划：改变你生涯命运的OK故事》“一座标志人类思维革命的里程碑”世界商务策划师联合会轮值主席史宪文教授著作，中国经济出版社出版于2003年12月。免费浏览网站：OK知识经济网@ok.org.cn0411-43242083OK策划书系之四：《策划：引爆你大脑深处财富的OK故事》即将于2004年4月间出版。之三侧重“人本”内容……；之四侧重“资本”内容……——————————————————————————————————OK忠告无论是靠人情，还是靠特权所得到的，都远不及市场送给你的真实、可信、可靠。卧龙国际知识经济研究院OK知识经济网@ok.org.cn0411-43242084广告版——人类第一台策划专利仪器——OK策划仪（2003-1型）热卖中。全国统一零售价：1280元/台。电话：[phone]OK知识经济网上收听发明人的讲座：邮箱：[e-mail]策划仪·赞她是使你心明眼亮的工艺品，她是煽动你灵魂深处的鹅毛扇，她是你竞争于市场乱处的指南针，她是促使你大器早成的生涯助推器。她，使你全面、准确、深入，看世界痴情，她，使你自爱、自信、自强，看自己上瘾，她，使你超然、决然、自然，面对手泰然，她，使你得法、有道、升境界，一叶知秋，一往知前。把她带给孩子是心灵钥匙，把她留给自己是秘密武器，把她赠送给朋友是不断的含金真情，把她介绍给客户是绿色的积德累利，把她融入社会是永续的创新、永久的进步，永久的追求，把她融入生活是永恒的希望、永丰的收成、永远不退休！1OOKK策策划划决决策策模模式式史宪文著2OK忠告＿＿无论是靠人情，还是靠特权所得到的东西，都远不及市场送给你的真实、可靠、可信。3OK的身世☞OK是英文中最简单最常用的一个词，OK模式也是追求使策划这一复杂神秘的思维过程变得最简单，因为商务决策者都很忙，复杂的理论看不进去，只有简单到一目了然才行，才容易掌握，才能有可能被常用。☞OK的含义是“好”“行”“棒”的意思，人们行商过程中，有两种情况习惯用OK，一种是想通了时说“OK！”，另一种是做通了时说“OK！”，OK模式是寄希望于决策者能够想通，能够经常OK。☞OK的造型与OK模式的抽象模型十分相近，所以OK成了这个策划决策模式的冠名符号。4OK10原则☞O1原则：决策是始终围绕着决策对象，在一个由决策目标和若干决策点构成的逻辑环上进行反复思维的过程。☞O2原则：在决策思维过程中，策划决策者始终本着“为达到一定的决策目标，使用最少最省的决策点；利用一定的决策点，实现最有价值的决策目标”的方针，来决定决策目标与决策点的取舍和排序。☞K1原则：策划是正确性判断与优势性创新的统一体，没有正确判断基础的创新是盲目冒险，没有优势创新的正确则有墨守成规的危险。☞K2原则：改变决策对象的物质性、利益性、信息性和时间性是策划的四个创新的理念线索。☞L1原则：对于决策者来说，经验是固定资产，知识是递延资产，信息是流动资金，思维方法是无形资产。☞L2原则：要坚实地站在由科技、文化、经济和政治信息构成的决策基础上去策划。☞OK1原则：要忘记一切无关事务和排除一切枝节干扰，沿着新的环路反复推导求证，形成推理案。5☞OK2原则：要忘记一切专有名词和专业术语，忠实地使用实施者喜闻乐见的语言，不厌其烦地把推理案变成决策案，并口诀成纲便于首长记住与传达，并突出要点便于管理者深入与分解。☞OK3原则：要忘记所有的辩证法，一步一回首、步步为营、阶段划章、部门划节、字句到人地把决策案变成执行案。☞OKOK原则：OK模式的决策目标是建立一个全方位的策划决策工具箱，它的决策点有四个，即一模三库；一模是OK模式，是理论建构；第一库是商理库，内存各种商务的特别逻辑；第二库是定理库，内存古今中外经典策划决策案例；第三库是推理库，内存与定理同脉相连，又有所改造、发展、完善的典型案例。6目录OK忠告OK的身世OK10原则自序OK模式导读第一部策划与决策1．决策与管理···········3厂长与水果王的对话·············································3诸葛亮·司马懿·下岗职工·································5经营·决策·管理——一母两子·························72．决策与判断···········9有权力说出大家都知道的逻辑·····························9有资格引用昨天的正确·······································10有渠道仿效别人的成功轨迹·······························11有胆量两利相权取其重·······································12决策是正确性的判断···········································133．决策与策划···········14当你一无所有的时候···········································14威胁会给你至高无上的创新权力·······················15失败往往是两次··················································16向马太献礼是人的本性·······································17策划是优势性创新···············································17正确性与创新性是决策的两个基本点···············187策划领域与对象··················································194．策划论文············21论文一倾斜只需重一克···································21论文二领先只需半步多···································23论文三月球上没人···········································25论文四策划五不是···········································27第二部OK原理1．OK模型············35一个充满天机的模型···········································35独立策划商··························································37投机商··································································43投资商··································································46连锁商··································································502．关于O·············53思维环路——决策目标·决策点·决策环········53思维往返——正环与反环···································55思维网路——交环与选环···································57思维体系——决策环系·······································60思维原则——变环与环变···································63思维萌芽——残环···············································663．关于L··············68决策基因的成分构成···········································68经验······································································69知识······································································71信息······································································738思维方法······························································75决策基础······························································764．关于K·············80判断功能······························································81创新功能······························································845．OK主导过程··········92第三部OK处方1．没有OK············97处方1自杀是自愿的——无错原则················97处方2你还有不用权的权力——无辜原则·····98处方3让今天的危机去找明天跳舞去吧！——无患原则·····································1002．没有K的OK········103处方4用凤尾做鸡头——跟随原则··············103处方5用祖宗的秘方没错——继承原则·······105处方6近路不如熟路——勤奋原则··············1063．没有O的OK········109处方7险路或许不是条死路——闯荡原则···109处方8既使是乱哄哄地前进也比有秩序地停滞好——不停原则·····································111处方9只要是更好的就采用——改进原则···1124．OK不OK··········115处方10不要错把现实当长远——防近视原则·······························1159处方11罂栗之美不可沾——防习惯原则·······························117处方12恢恢天网一般不漏——防唯利原则··············