sales_letters

Chapter7商务英语写作实训“十二五”规划商务英语高职高专系列教材PracticalBusinessEnglishWritingPracticalBusinessEnglishWritingSalesLetterPracticalBusinessEnglishWriting2商务英语写作实训Chapter7ContentsComposingYourMessageReferenceExpressionsSampleLettersWritingYourMessageCheckYourselfPracticalBusinessEnglishWriting3商务英语写作实训Chapter7ComposingYourMessagePracticalBusinessEnglishWriting4商务英语写作实训Chapter7NatureofSalesLettersPersuasivewriting:tomakeareaderacceptamessageandthenactaccordingtothemessageKeytosuccess:tosatisfyyourreaders'needsforhealth,wealth,pleasure,orcuriosityAfour-stepprocess:AICA/AIDAAIC/DAAttention--offer--productfeature--insideaddressopening--startlingstatement--storyInterest--emotionalappeal--rationalappealConviction/Desire--useobjectivelanguage--providetestimonialsAction--maketheactionclear&easy--offeraninducement--limittheoffer--mkepaymenteasyPracticalBusinessEnglishWriting5商务英语写作实训Chapter7SampleStudygettingattentionwithaquestion,orstatementtocreatesuspensearousinginterestwiththeadvantageofyourproductorserviceprovingbenefitsoftheproductorservicemotivatingactionofplacinganorderPracticalBusinessEnglishWriting6商务英语写作实训Chapter7SalesLettersSoft-SellLetters(cordial-contactletters)asampleletterSolicitedSalesLetters(repliestoinquiryletters)asampleletterUnsolicitedSalesLetters(direct-mailadvertising)asampleletternickname:paperform:junkmailelectronicform:spamTypesofSalesLettersPracticalBusinessEnglishWriting7商务英语写作实训Chapter7UnsolicitedSalesLetters-envelopeteaserenvelopeteaser:afewwordsontheenvelopetosuggestareaderbenefitPracticalBusinessEnglishWriting8商务英语写作实训Chapter7ReferenceExpressionsPracticalBusinessEnglishWriting9商务英语写作实训Chapter7VocabularyDevelopmentProductpromotionFavorablepriceEnjoygoodreputationGreatdemandforProfit-makingopportunityTopqualityWell-knownSuperior/highperformanceNewdesignReasonable/exceptionalpriceFinequalityAfeelingofluxuryNewly-developedImpressiveprofitModestinvestmentReasonablypricedPracticalBusinessEnglishWriting10商务英语写作实训Chapter7VocabularyDevelopmentServicepromotionExtendspecialoffertoConvenientLongperiodofserviceHighdegreeofreliabilityExcellentserviceHighlypraisedandappreciatedGoodafter-saleserviceThewindowofopportunityPracticalBusinessEnglishWriting11商务英语写作实训Chapter7SampleSentencesWehavebeenexportingvariouselectricappliancesformanyyearsandhaveenjoyedgoodreputationamongourcustomers.Whynotenjoythecolorfulspringbyjoiningourtouristgroupafterabusywinter?Wouldyoubeinterestedinacarwhichrunsonneitherconventionalgasnorelectricpower?Wouldyouliketoreduceyourrisingdomesticfuelcosts?Wouldn’titbemagicto...Haveyoueverfeltanythingquiteassoftandquiteasstrong?NameyourfavoriteGrannycookieandwina$30giftcertificate!GettingattentionPracticalBusinessEnglishWriting12商务英语写作实训Chapter7SampleSentencesActnowandgeta$50rebate!ActnowandwinafreeAlphaISDNmodemofyourchoice!WeatVoiceTechwouldliketoofferyouanewproductthatwouldhelpyouimproveyourworkefficiency.Letmehighlightthisexcitingsystemforyou.Mercury808digitaltelephoneisahighperformanceinstrumentforaneasilyaffordableprice.OurproductsarebeingretailedinleadingdepartmentstoresthroughoutEurope.Ourproductsappealtoawideage-group.GettingattentionPracticalBusinessEnglishWriting13商务英语写作实训Chapter7SampleSentencesDreadcleaningupthedirtywindowsofyourhouse?Wewilldoitforyouatapriceyoucan'taffordtopassup!HowtobecomeaCitizenoftheWorldwithoutleavingthecomfortofyourhome?We'llmakeitpossibleforyou!Therugsarehardwearing,anddonotsoileasily.Youwillfindthattheconsignmentsupportsourclaimtosellthebestrugsofthiskindatareasonablepriceatanytimetoanypersons.Comparedwithotherproducts,thisproducthastheadvantageof…Unlikeotherproducts,ourproductissuperiorintermsofperformance,physicalfeaturesandetc.Adiscountof2%onthetotalvaluewillbegrantedifyoucouldmakepaymentwithin15daysofdelivery.Theyare20%lowerincostcomparedwithourpreciousonesandothercompetitors.Iamcertainthatyouwillbeinterestedinournewtoothpaste.ArousinginterestPracticalBusinessEnglishWriting14商务英语写作实训Chapter7SampleSentencesThelargememoryofourhandheldPCwillallowyoutorunthelatest,mostsophisticatedsoftware.Nomoreneedforaseparatefaxmachine.Ourhigh-speedmodemprovideshassle-freeonlineaccess.WithourDX200DigitalPhone,you'llgetthewholeworldatyourfingertips!Tocelebratetheopeningofournewstore,we'lltake10%offanyitemyoupurchasebeforeMay31.We'llofferyoualimitednumbertobesoldat15%belowlistprices.Onthesesalesweshallallowyouaspecialdiscountof10%.Youwillreceiveaspecialdiscountof15%,anoffertobemaintaineduntilMay31thisofferisgoodthroughMay31ProvingbenefitsPracticalBusinessEnglishWriting15商务英语写作实训Chapter7SampleSentencesTheprogramwillrunfromMay15toMay31.Youmaybeabletoprofitfromspecialtermsonyourinitialorder.YouwillbepleasedtofindthatGreenMartgivesyou15%offthenormalretailprice.Weofferspecialsavingsprogramsbasedonthenumberofmachinesordered.Now,thankstobreakthroughsinmicro-chiptechnology,wecanofferyouadigitalcameraatpricesfarlowerthanyouwouldexpecttopay.Theenclosedcouponswillenableyoutosampleawiderangeofourproductsata20%discount.ProvingbenefitsPracticalBusinessEnglishWriting16商务英语写作实训Chapter7Samp