××公司手机游戏竞争战略设计

上海交通大学硕士学位论文××公司手机游戏竞争战略设计姓名：任红申请学位级别：硕士专业：工商管理(MBA)指导教师：李国振20050109THECOMPETITIVESTRATEGYDESIGNFORMOBILEGAMEOFCOMPANYABSTRACTWitheconomydevelopingrapidly,mobilehasbeenanindispensablepartofourlife.Wirelessvalue-addedserviceshaveshowimmensecommercialvaluethankstohugemobileusermarket.Mobilegameasoneimportantapplicationofwirelessvalue-addedservicesisbecomingremarkable.Atthebeginning,thethesisintroducedMobilegame’sindustrystructureandcompany’ssituations&problemsitmet.WithanalyzingthecompetitionsandcommonproblemsSP(serviceproviders)facingandspecialproblemsofcompany,thethesisdesignedacompetitivestrategyforit.Thenitstudiedtwofamouscasesinwirelessvalue-addedindustryandshowedussomecluesondevelopingMobilegame.Finally,inordertomakethestrategyfeasibleandeffective,thethesisworkoutadetailedscheduletodevelopcompany’smobilegameproduct.KEYWORDS:Mobilegame,CompetitiveStrategy200518SWOT4P1MBA1/ØSPØØSPJAVABREWJAVABREWMBA2ØGPRSSPSPJAVA/BREW11GPRS/CDMAJAVA/BREWMBA311SPSPSPSP2004StrategyAnalytics3811MBA4200427.7%14.7%13.9%5.8%6.4%25.4%LG6.1%CDMABREWGPRSJAVA200310N-Gage200520020042602004526Nokia454029.30%27.70%Motorola241016.60%14.70%Samsung227013.10%13.90%Siemens9478.40%5.80%SonyEricsson10465.80%6.40%LGLG9906.10%25.40%MBA5N-GageQDBREWJAVA95MicrosoftWindows95DirectX200325.524MBA6Ø628“.”“3”CEO“”ØMBA720004205184000IPIP1391381371361352003GSM2.221.771552001994719GSMGSMCDMAIPMBA82004/()()127680.20810.90(200312)228232.70552.50329030.50797.80429575.00544.50530055.90480.90630528.30472.40Ø23.7/(2004-6-27)Ø31.4/(2004-6-22)2003/()()121243.90582.30(200212)221639.80395.90322149.10509.30422571.70422.60523005.00433.30623447.20442.20723945.90498.70824411.80465.90924997.40585.601025693.80696.401126347.80654.001226869.30521.50MBA9SPSPSPSP1530SPMBA102001SPSPSPWTO2005SPSPSPSP2000SMSshortmessageservice70push2000SMSWAP2001SPSMSSP/SMSGPRS/CDMASPWAPJAVABREWWAPSPMBA11SPSPSPSPSP200410SPSPSPMasterSPSP/SPSPSPSPSP4000SP300SPSPSPSPSPSPMBA12SPYY1999920002000920001220014YY20017NOKIANOKIANOKIA200262003220034STARTVNEWSCORPMBA1320032004342004NASDAQWAPJAVAKJAVA20032003120044JAVAMBA14JAVA6131120042JAVAJAVAJAVA33JAVA915322233JAVAGPRSJAVAIVRSP2004GPRSJAVAMBA15ØØSPØØØSPMBA16SPSPSPSPSPSPSPSPSPSP20044SPSP1000SPSPMBA17SP20002001ITSPSP4000SPSPSP1TOM22000320000.5/0.1/4SPMBA18SPSP80%4%SP3800SP20%4SPSPSP2000SPMP3/SPMBA19SPSPSPSPSPSPSP2SPMBA20SP20049202004SP2004GPRSCDMA1X2.5GJAVABREW20042006(2004518)2003SP37.332004SP50SPSPSPSP3SPMBA21/JAVABREWGPRSCDMA//2005JAVABREWSPSWOTØØØØØØMBA22ØØØJAVA/BREWØJAVAØØØØØØJAVA/BREWØØJAVA/BREWØ3Ø/SPMBA23ØØØØMBA24SP20042005SP2005SP2005JAVA/BREW(JAVA/BREW)SPSPØSPMBA25ØJAVA/BREW35GPRSCDMASPSPJAVA/BREWJAVA33ØMBA2620054-14-1MBA27JAVAJAVABREWCDMABREWCDMAJAVABREWJAVASPSPSPSPMBA28SPMBA292004SP10SP1994SP20039MUD(Multi-UserDungeon)--2004101MOTOJAVAPKMBA30E608“”VPCPCPCPC1011996820007122000SPIVRWAPMBA3120045SPSPSPSPpush20042004727SPSPSP4000SPWAPPUSH617WAP1374‘’(10/)23”20048132004MBA3291SP17CEO72810291015018010013020%WAP80%WAP2004”1SP725SPSPØ20046(IVR)2004(JAVAWAP)Ø20044MBA335320048IVR125908588()125908511()12590858872712590858153SP6Ø20048Ø20045WAP(10/)WAP6SP9MBA341625164012GPRS3040/5060/80/GPRSGPRS2.5G3GMBA35SP10vSPSPSPSPSPSPMBA36SPØØMBA376-1()MBA38164012ØMBA39ØØØJAVA/BREWJAVA/BREWJAVA/BREW3ØJAVA1CDMA1xBREWBREWJAVABREWØ2870JAVA4ØMBA40ØSPSPSPSP1SPSPSPSP20013/MBA412IVRØØ313.5-5MBA422SPSPSPMBA4312JAVAIndexJavaStarDriverNinia1CHANNEL[V]2046MBA4422002200412MBA456-1ProductDevelopmentCEOCTOCOOCFOCMOFinanceAdminMarketingSalesCustomerServiceHRPRBDTechsupportProductDevelopmentCEOCTOCOOCFOCMOFinanceAdminMarketingSalesCustomerServiceHRPRBDTechsupportMBA466-2ProductDevelopmentCEOCTOCFOCMO/COOFinanceAdminSales&MarketingCustomerServiceHRPRBDTechsupportProjectTeamforNewproductCreativeCommitteeProductDevelopmentCEOCTOCFOCMO/COOFinanceAdminSales&MarketingCustomerServiceHRPRBDTechsupportProjectTeamforNewproductCreativeCommitteeMBA47IVRMBA485120041020056MBA492004.10-2005.62004.10-2004.122004.11-2005.32004.10-2005.62005.1-2005.62005.3-2005.62005.1-2005.62004.10-2005.62004.72005MBA50SPICPinternetcontentproviderSPMBA51[1]20041[2]20029[3]R20024[4]VS200371[5]12004223[6]200441[7]200441[8]20042004518[9]20046[10]2004617[11]2004622[12]2004626[13]SP200476[14]2004721[15]200486[16]Chinabyte2004816[17]2004818[18]204620049[19]2004924MBA52[20]62004925[21]200410MBA53MBAMBA54[1]20048253132MBAXX200519305SWOTMBA200519××公司手机游戏竞争战略设计作者：任红学位授予单位：上海交通大学相似文献(8条)1.学位论文谭素菊基于J2ME的手机游戏设计与开发2008随着科技的发展，移动通讯设备已经成为人们生活中不可缺少的通讯工具。手机是目前使用最为广泛的移动通讯设备。随着手机性能的不断提高，手机平台之上的游戏应用将逐渐成为继PC游戏应用之后又一新的业务增长点。目前，国内手机增值业务日益增长，基于J2ME的应用产品市场也逐日扩大。本文在研究和分析手机游戏开发技术的基础上，对基于J2ME技术的2D手机游戏的通用开发框架的原理及实现方法进行了深入的研究，对开发所需的关键技术：怎样控制游戏流程、如何表示游戏中的动画以及如何对用户的按键作出适当的反应进行了深入的研究并提出了相应的解决方案。在此基础上给出了一个CommonKnowledgeQuiz项目的具体实现，产品发布后反应良好，验证了设计方案的可行性。最后论文还对硬件上的移植方法进行了讨论。2.学位论文曲伟基于J2ME的手机游戏设计与开发2007电信产业是世界经济的支柱性产业。无线通讯业作为通信业的主力近些年来得到了长足的发展。在中国，3G时代即将到来，Java手机游戏作为中国移动手机增值业务的主要组成部分，必将迎来蓬勃的发展机遇。本文在深入分析了手机游戏概况和技术现状的基础上，总结了开发手机游戏的技术需求。以本人为“北京中泽北邮技术有限公司”开发的一款手机游戏——《火影战士》为背景，分析了关键的技术实现，包括声音资源的运用、图片资源的利用、游戏框架的设计、游戏角色动作编辑器的设计。由于手机内存资源有限，对于图片资源的有效利用显得尤为重要，本文着重