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第一章外贸函电写作的一般技巧一．外贸函电写作文法技巧1.主客分明、意思清晰例子:Decidingtorescindtheearlierestimate,ourreportwasupdatedtoinclude$40,000fornewequipment.”应改为Decidingtorescindourearlierestimate,wehaveupdatedourreporttoinclude$40,000fornewequipment.(We决定呀,不是report.)2.表达明确，决无模棱两可例子:Hedecidednottoauditthelasttencontracts.Becauseofourpreviousobjectionsaboutcompliance.应该连在一起.3.结构对称,易于理解.例子:Theownerquestionedtheoccupantsleaseintentionsandthefactthatthecontracthadbeenalteredwithinkmarkings.应改为:Theownerquestionedtheoccupantsleaseintentionsandinkalterationsofthecontract.4.单复数不乱,不然会好刺眼,看不舒服.例如:Anauthorizedpersonmustshowthattheyhavesecurityclearance.5.动词主谓要呼应.A.Thisisoneofthepublic-relationsfunctionsthatisunderbudgeted.B.Thisisoneofthepublic-relationsfunctions,whichareunderbudgeted.6.时态和语气不要转变太多7.标点要准确.例如:Hedidnotmakerepairs,however,hecontinuedtomonitortheequipment.改为:Hedidnotmakerepairs;however,hecontinuedtomonitortheequipment.8.拼字正确.有电脑拼字检查功能后,也需要认真检查.9.大小写.非必要不要整个字都是大写:,例如:MUSTchangetoOSimmediately.外国人就觉得不礼貌和喝令人一样.要强调的话,用底线,斜字,粗体就可以了。二、外贸函电写作文体技巧1.可读性.对象是大学程度的话,用高中的英文就行.多用短句(15-20字为佳),技术性的字,就更加要简单易明2.注意段落的开头.一般来说,重要或强调的事情都放在信件或段落的开头,而句子就放在最尾.例如:1.Becausehewasunabletoattendthemeetingpersonally,heforwardedhiscongratulationsoncassettetape.2.Heforwardedhiscongratulationsoncassettetapebecausehewasunabletoattendthemeetingpersonally.两者强调的事情就有分别了.3.轻重有分.等同重要的用and来连接,较轻放在次要的句子里.4.意思转接词要留神.例如:but(相反),therefore(结论),also(增添),forexample(阐明).furthermore和moreover5.句子开头不要含糊不清的主词.例子:Thesedecisionshavebeenabigdisappointmenttothecommitteemembers.Theyhavedelayedfurtheraction.They是指什么呀????开头少用this,that,it,they,或which.6.修饰词的位置要小心,例如:HecouldonlyreimbursethecostafterJuly15.应为HecouldreimbursethecostonlyafterJuly15.7.用语要肯定准确.切忌含糊.例如:Thefiguresshowasignificantincrease.”Significant十分不明确,改为:Thefiguresshowanincreaseof19%.8.立场观点一致.少用被动语.例如:PartialdatashouldbesubmittedbyApril.改为:YoushouldsubmitpartialdatabyApril.就很好了.三、外贸函电写作格调技巧1.式样和句子长度不要太单调.千篇一律的subject-verb-object太单调乏味，有时短句与长句可以相互搭配.2.弱软的词(e.g.was,were,is,are...)可以加强一点.例如:Pruntonproductsarehighlyeffectivein...改为:Pruntonproductsexcelin...就有力很多了.3.亲切,口语化是比较受欢迎!用宾词和主动的词,让人觉得受冷落.例如:1.Thisinformationwillbesincerelyappreciated.”2.Wesincerelyappreciateyourinformation.明显地,我们会喜欢第2句.四、外贸函电写信提示技巧1.人家的名字、头衔或学位千万不要错.以下是一样的:HowardE.Wyatt,D.D.SPhD.Dr.HowardE.Hyatt2.多过一个男人,用Messrs,就是Misters的意思,不过不要跟名字,跟姓例如:Messrs.Smith,Wyatt,andFury女人呢?用Mesdames,Mmes.,orMses.同样不要跟名字.例子:Mses.Farb,Lionel,andGray男女一齐呢?弄清楚称呼就行.例如:Dr.andMrs.HaroldWrightMr.HaroldWrightandDr.MargaretWrightMr.andMrs.HarveyAdams-Quinn3.有人有自己头衔就要跟紧,例如有人有荣誉学位就不喜欢用一般的头衔，有时大头不知道对方头衔,干脆用Ms.算了.Ms.SarahGray4.地址要低，日期至少两行.写名时,职衔短可以一行过,长就两行.例如:KenGreen,PresidentKenGreenVicePresidentofInternationalOperations但下面的写法就显得不妥：KenGreenVicePresidentofUnicomChina正确应为:KenGreenVicePresident,UnicomChina5.老外的名字有时有Jr.或Sr.,之前的逗点是随你喜欢的,以下都是正确,不要笑人:MichaelJ.Smith,Jr.MichaelJ.SmithSr.6.外国国名尽量用大写.是为尊重,也方便邮.7.地址上的数字直接用阿拉伯数字,除了One,例子:127NinthAvenue,North127E.15Street5ParkAvenueOneWingrenPlaza556-91Street五、外贸函电写作结尾致意——弄清大家的关系才选择用词例子:1.Veryformal非常正规的(例如给政府官员的)Respectfullyyours,Yoursrespectfully,2.formal正规的(例如客户公司之间啦)Verytrulyyours,Yoursverytruly,Yourstruly,3.Lessformal不太正规的(例如客户)Sincerelyyours,Yourssincerely,Sincerely,Cordiallyyours,Yourscordially,Cordially,4.Informal非正规的(例如普通朋友,同事之类)Regards,Warmregards,Withkindestregards,Withmybestregards,Mybest,GivemybesttoMary,Fondly,Thanks,Seeyounextweek!we,I,andyou的选用如果是公司代表联络生意之类,可以用:Wewillreimburseyoufortheselegalexpenses.Sinopecwillreimburseyoufortheselegalexpenses.如果单纯说你自己,可以用:Ifoundthebrochureveryinformative.有时可以一起用啦...:Wearepleasedtoofferyouthepositionofsalesdirector,andIamlookingforwardtoourTuesdaymorningmeeting.I和you正确使用.一般来说,收信人的利益比较重要,名义上都要这样想.给人尊重的语气就.多用you有时会有隔阂的感觉.Youwillbepleasedtolearnthatyouhavebeenselectedtoserveonouradvisoryboard.Yourpromptresponsewillbeappreciated.(好像欠你一样)I’mpleasedthatourboardhasselectedyouasthebestqualifiedcandidatetoserveonouradvisoryboard.Ihopeyou’llagreetoserve.(较友善)Yourbookwaswellwrittenandcomprehensive.Ithoroughlyenjoyedyourbookandfoundananswertoeveryoneofmyquestionsaboutperformanceappraisals.(客气一点,人家受落)总之,语气和宾词的运用得当能决定你的礼貌程度.六、外贸函电写作开头致意用人家的名字总好过人家的头衔称呼.如果没有名字,或者是很正规信的信件,可以考虑下面的称呼:DearCommitteeMember:DearMeetingPlanner:DearColleagues:ToAllSalesReps:ToWhomItMayConcern:DearSirorMadam:DearMadamorSir:DearPurchasingAgent:如果是公司GentlemenorLadies:LadiesorGentlemen:如果公司是全男班或全女班DearSirs:DearLadies:DearMesdames:Gentlemen:Ladies:有时见到人家用冒号就说人家错,其实不然DearMr.Jones:(非常正规)DearJoan:DearJim,Jim,(非正规)七、外贸函电写作签名技巧用笔亲自签名会比较受欢迎,不要电脑贴图或盖章....不要把Mr.,Ms.,Mrs.,Dr.之类一起签签名也看信件的语气.给朋友或公司客户,签Bill也可以,给陌生人就最好用Gates或者BillGates啦.第二章业务函件写作一.建立业务联系1、主动跟新买家建立联系DearMr.Jones:WeunderstandfromyourinformationpostedonAlibaba.comthatyouareinthemarketfortextiles.Wewouldliketotakethisopportunitytointroduceourcompanyandproducts,withthehopethatwemayworkwithBrightIdeasImportsinthefuture.Weareajointventurespecializinginthemanufactureandexportoftextiles.Wehaveenclosedourcatalog,whichintroducesourcompanyindetailandcoversthemainproductswesupplyatpresent.Youmayalsovisitouronlinecompa