麦肯锡战略规划模板(英文版ppt)

–PHOMelissaGil–PHOReginaManzano–PHOSureshMustapha–PHOSteveShaw–HKOShellyYeh–PHOChoon-GinTan–SIO•TheobjectiveofthesetemplatesistoprovidecompletenessandconsistencyofBUstrategicplansubmissions.ThesetemplatesarenotintendedtoreplaceorconstrainBUstrategicthinkingandshouldbeadaptedtoreflectaparticularBU’ssectoralcontextasrequired•Eachsectionbeginswithasummarythatisbasedonasynthesisofquestionsandanalysesthatfollow.Thesuggestedapproachwouldbetofirstcompletetherelevantback-upanalysesandthenworktowardstheoverallsynthesis房地产E网3BUSTRATEGICPLANDEVELOPMENTIndustrydynamicsandimplicationsEnvironmentalandinternalassessmentCompetitiveassessmentInternalassessment•Whatarethemajorchangesinindustrydynamicsandresultingopportunitiesandrisks?•Whatareyourcompetitivestrengthsandweaknesses?•Howdoesyourcurrentbusinessemphasisfitwithindustryopportunityandcompetitivelandscape?StrategyarticulationStrategicdefinitionandimplicationsStrategicinitiativesFinancialprojections•WhatstrategywillyourBUpursueoverthenext3years?•Whatwillbetheimpactofmajorstrategicinitiatives?•Whataretheexpectedfinancialreturnsofyourstrategy?++++Risk/contingen-cies&strategicalternatives•Whatstrategicalternativeshaveyouconsidered?+房地产E网5II.ENVIRONMENTALANDINTERNALASSESSMENT–SUMMARYA.Whatarethemajorchangesinindustrydynamicsandtheresultingopportunitiesandrisks?A.2Howisindustrystructurechanging(demand,supply,andindustrychaineconomics)?Whataretheresultingopportunitiesandrisks?A.3Whatistheexpectedcompetitorconduct?Whataretheresultingopportunitiesandrisks?A.4Whatarethepresentandfutureexternalfactorsthatcouldpresentnewopportunitiesandrisks?A.1Whatindustryareyoucompetingin?Whatarethevarioussegmentsintheindustry?Instructions:Theanswertothisoverarchingquestionrequiresarecapitulationofthesection’smainfindingsInstructions:Thesesubsectionscontaina1-2sentencesummaryoftherelevantfindings–BACK-UP1A.1Whatindustryareyoucompetingin?Whatarethevarioussegmentsintheindustry?•Industrydefinition•Industrysegmentation–Definition–SizingInstructions:Exhibit1couldprovideausefulframeworkforansweringthisquestionIndustrydefinition:Industrysegmentation:–BACK-UP2A.2Howisindustrystructurechangingwithrespecttodemand,supply,andindustrychaineconomics?Whataretheresultingopportunitiesandrisks?•Economicsofdemand–Bysegment–Substitutes,abilitytodifferentiate–Volatility,cyclicality•Economicsofsupply–Producerconcentrationanddiversity–Importcompetition–Capacityutilization–Entry/exitbarriers–Coststructure(fixedandvariable)•Industrychaineconomics–CustomerandsupplierbargainingpowerInstructions:Exhibit2,3or4couldprovideausefulframeworkforansweringthisquestion–BACK-UP3A.3Whatistheexpectedcompetitorconduct?Whataretheresultingopportunitiesandrisks?•Majorindustrycompetitormoves–Marketinginitiatives–Industrycapacitychanges–M&As,divestitures–Verticalintegration/disaggregation–Alliancesandpartnerships–CostcontrolandefficiencyimprovementsInstructions:Exhibit2,3or4couldprovideausefulframeworkforansweringthisquestion–BACK-UP4A.4Whatarethepresentandfutureexternalfactorsthatcouldpresentnewopportunitiesandrisks?•Impactandlikelihoodofmajorindustrydiscontinuities–Changesinregulation/governmentpolicy–TechnologicalbreakthroughsInstructions:Exhibit2,3or4couldprovideausefulframeworkforansweringthisquestion–SUMMARYB.Whatareyourcompetitivestrengthsandweaknesses?B.1Whatarethecapabilitiesrequiredtosucceedinthisindustry?B.2Howdoyoucompareagainstthesenecessarycapabilities?Instructions:Theanswertothisoverarchingquestionrequiresarecapitulationofthesection’smainfindingsInstructions:Thesesubsectionscontaina1-2sentencesummaryoftherelevantfindings–BACK-UP1B.1Whatarethecapabilitiesrequiredtosucceedinthisindustry?•Privilegedassetsthatcreatecompetitiveadvantage,e.g.physicalassets,location