东风刃量具厂产品结构调整及竞争战略研究

华中科技大学硕士学位论文东风刃量具厂产品结构调整及竞争战略研究姓名：刘建明申请学位级别：硕士专业：工商管理指导教师：王向阳20051026I123IIAbstractTheessayproposestheessentialityforToolsplantofDFLtoadjustitsproductsandestablishcorrespondingcompetitivestrategiesthroughanalyzingthecurrentsituation.Tobegintheresearch,severalcompetitivestrategytheoriesareintroduced.Thenaftertheanalysisofthesituationandthedevelopingofitsindustry,theresultsshowthatthekeydevelopingareaoftoolsarehighspeedcuttingtechnologyandtoolsforcarsmachining,yetthecomponentindustryisfacingmoreandmorepricereducingpressureandwillbepartoftheglobalsystemgraduallyalthoughthepotentialityisverylarge.Theessayalsoputsforwardthestrengthsandweaknesses,theopportunitiesandthreats,aswellasitsindustrialenvironmentandprimarycompetitorsthatToolsplantofDFLshouldrealizethroughanalysisofToolsplantofDFLanditscompetitiveenvironment.Basedonthis,thepaperpresentstheschemeofproductsadjustmenttoindicatehowtoinvestbymeansofBostonmatrix.Theproductsaredividedintothreegroupswhichare1.developingproducts;2.maintainingproducts;3.abandonedproducts.Finally,viastudyingoncompetitivestrategyofToolsplantofDFLaccordingtothetheoriesandwaysforchoosinggenericcompetitivestrategies,theessaydrawsuchconclusionsasfollows:1.thecompetitivestrategyoftoolsisthecombinationoffocusinganddifferentiation,andthesupportivestrategiesareR&Dstrategy,highqualitystrategy,time-basedstrategy,differentialpricingstrategyanddifferentialservicestrategy;2.thecompetitivestrategyofcomponentsistheintegratedlow-costanddifferentiationstrategy,anditssupportivestrategiesarehighqualitystrategy,brandstrategy,reducingcoststrategyandcooperationstrategy.KeywordsToolsplantofDFLProductsadjustmentCompetitivestrategy111.1WTOValiniteIngosollMAPALGuehringISCAR100015%1.2(1)SWOT2(2)420031993(3)32,,,,,2070[1]:1(203060),,1962,(Chandler):,2(2070)(Andrews),SWOT1972,,3(208090),2.12.1.11939[2]20804[3],,,2.1.22080,(GaryHamel)(C.K.Prahalad)(GeorgeStalk)(PhilipEvans),[1]:,[2][4]52.1.31984,,[2][5],,,2.22.2.1[3]2-1[6]:62-11,[7]:,2,[7]:3,7[3][8][9]1232.2.2,,:,8;,1(Brown,S.L.)(Eisenhardt,K.M.)1998CompetingontheEdge:StrategyasStructuredChaos,[10],,,,,,2(D.J.Teece)1997[1],,(sticky),,,IBMGE,,,:,,,,,3,,,,,[1],,,,,9,:,,,,,,,,,,[11][12],,,103[13]3.13.1.12003697116750%7000020076232302007[14]113.1.21969103050001993200413-101000200030004000500060007000800090001000011000120001300014000150001600017000200020012002200320043-11998ISO90012000QS-90002004ISO/TS16949:200210002.20.9123.23.2.13.2.1.11WTOIT30%60[15]2003200213.4%2200218%20046420%200334.7%444.3735.20%83.25%30682834.7%290[15]3.2.1.21[15]1320033-120033-11254%50%1455%80%30%2345%70%[15]3-1200312037296.52.5173151.5212.6284101820042(OEM)3143.2.1.3130%40%5060%5060%2()“”15PCDCBNPCDAl/Si[16][17]CBNCoCBN[18][19][20]TiCAl2O3MoS2WS270%30%3163.2.23.2.2.119789020005000902001WTO2003200250020199824.23%200226.220031256,2004.06.013.2.2.23004000171220038.637.42002146%[21]31/8[22]3.2.2.31200537005660020055935201014160343005002002201060200322009402004.12.1022004518[23]3[24]500020092006553205003.3[25]193.3.13.3.1.1123.3.1.2BCNPCD3.3.1.33%3.3.1.43.3.1.5203.3.23.3.2.1110023.3.2.23.3.2.33.3.2.43.3.2.54000500203.43.4.13-23-22120021450000200020%35%“”1306537000Coromant223-23.4.23-33-325003.8342701150102233-33.5SWOTSWOT[25]SStrengthsWWeaknessesOOpportunitiesTThreats[26]3.5.1SWOT3.5.1.11Strengths102136020032200383.5502420002Weaknesses4123.5.1.21Opportunities20042WTOIT2Threats[18]ValiniteIngosollMAPALGuehrinOSGISCAR25M2200330/Kg200580/Kg3.5.2SWOT3.5.2.11StrengthsConcentric2Weaknesses1993263.5.2.21Opportunities343005002002201060,200322009402005370056600200559352010141602Threats500012009---12342728434.14.1.144-14-112345567294.1.24-24-2BCISX6102Concentric11024.24.2.130ATC-5001990VECTEC120010050%23304.2.249650124.2.3314.34.3.114-34-32003()2004()2004()2004()2004()2004()441482920724343500.85112112431155962245500.90173018507107355658301.93982106286363226030291094846832237224392899279974510750.138409861717620018200.88380268-291943772145.24343366719010952301.75324-34-1[13]4-124-110%1.0x334.3.214-44-420032004(%)20042004200420046767748611636274985108.5B25572544-1101876340301.33C6832262231135790560401.5251175-302175370302.32232217-621701000/1057652-3845619670302.3378780314040500.8344-44-24-224-2CBC85ISX2004200510%1.0xCB354.434.4.111()234212343124.4.21361C2ISX212B3494534-54-5123PCDCBN4()56789CISX13B491011375,[27],,WTO,,,,,245.15.1.12[28][29][30],[31][32],[33][34](CustomerDelivered)[35],,,,,,=-[36],38,,,,,5.1.2,,,,,[35]:V=FC=AiFiBiCi∑∑:VFCAi,Bi,,:V1V=1V1,V1,,,()V=1,V1,,8,:F/CF/CF/CF/CF/CF/CF/CF/C,12345V1,,,678V1,,,5.1.336088,(5-1),395-1208058[35]:,,:121:,,2:,,,,,,4,,54632178/40,3,,,,,5,,,,67888:1,,,V2,V3,,V;4,V5,,,V6,,V7,,V8,V,,,,5.25.2.124150005.2.2F3CV=FCCFV5.15.35.3.1425.3.2ISO9000TS169495.3.3,[37]5.3.4435.3.5,,,[38],1234,,,,,,,[39]5Tool-Management2080[40]3444[41]5.45.4.119935.4.2FWTOCVF/CF/CV5.15.55.5.12004TS16949“”2060455.5.2,[42],,,,[43]105.5.3123ERP,,200246ERPERP,,,,[44],5.5.4WTO,,,,,4/5,[45],,,,,,,,,,[45]47VMI[46]481993112ISX4950[1]..,2002,4(2):40-43[2],..,2003(2):41-42[3](Porter.M.E),..:,1997:13