台商赴大陆经营钢铁业关键成功因素之研究（PDF 132页）

i立理論陸(KSF)劉年ii論立論理(9141665)論陸行論_________________________________________劉劉()劉/()李iiiVV論料論立理年度論論陸不論料行料館館不數數行路論利不理料年不論料館館不立契行行利錄行利不欄若劉年若論北路料iv論年度922立理論()陸(KSF)論()TheKSFstudyofoperatingsteelindustryforTaiwanesemerchantforwardtoMainlandChina.類9141665論數118()()Fu,Ming-Te()劉()Liu,Chang-Yung()()H.JasonHuangChao,Ping-Yiv陸陸年兩數臨理陸行不易理行行拓不易不量令令不令令理行率落立料1998年理兩1271997年70陸臨不(KSF)率理料兩領(HD)理論兩理陸陸AHP利AHP陸行度論論陸略陸(KFS)領(HD)(AHP)viAbstractTheMainlandChinahasbeentheglobalnewesteconomicbody,havingthefastestgrowthineconomy.Itisnowbeingdevelopedandbuiltbywayofinternationalization.ItfurthercombinesitselfwiththeentiredevelopmentofthegreatEastAsiaeconomiccircleandtriestobecomethenextinternationaleconomiccenterallovertheworld.Itseconomyfastgrowsataspeedofalmostannualtwo-digit.Itwillbecomethethirdeconomicbodyinthewholeworldinscale.BecauseitnearsTaiwan,soreasonablyturnsintooneofthefavoritedestinationswhichTaiwaneseenterprisesprefermovingoutoverseasinrecentyears.However,theinvestmentriskinMainlandChinaisveryhigh.Whenitcomestofinance,itisnoteasytoaskfortheloanofbank.Whenhumanmatterisconcerned,itisclosingofinformationandthedifficultyaboutmanagement.Asformarketing,youhavetofacetheobstaclewithregardtomarketopeningandcollectingmarketinformation.Concerningaboutproduction,theinsufficiencyoftrafficfacilityandtherestraintofelectricpowersupplyexist.Astolaw,theinconsistencyabouttheexplanationofruleamongtheresponsibleofficialsandtheunpredictablechangesinpolicyoftenoccur.Whenitcomestogeneraloperationmanagement,notonlydoestheadministrativeefficiencylower,butextrasocialfeesandconcoctexpensesflood.Accordingtothestatisticaldataofthecommunicationfoundationbetweenstraits,thenumberofdisputecaseshavingbeenreceivedbythefoundationis127in1998,almosttwice,70in1997.Tosumup,theproblemshappeningamongTaiwanesemerchantaboutinvestinginMainlandChinaarefullofallkinds.Therefore,itissuretoraisetherateofsuccessinbusinessonlybywayoffindingoutthekeysuccessfactorKSFaboutinvestingandoperating.Themainproceduresofthisstudyconsistofthefollowings:Tocollectandmanipulatetheconcerningdomestic,foreignreferenceinordertoanalyzetheoperatingmodeofsteelindustrybetweenstraits.TotrytofindouttheKSFaboutoperatingsteelindustryamongTaiwanesemerchantforwardtoMainlandChinaoperatesteelindustrysupervisionaccordingtothetheoreticalmodeofhabitualdomainsHD.Professionalquestionnaire-tousetheprofessionalquestionnairetocollecttheKSF.AHPquestionnaire-tomakeuseofanalyticalhierarchyprocessAHPtoproceedtotheanalysisstudyinpriorityfortheKSF.Accordingtotheresultofthesecondquestionnairetodiscuss,analyzeandsuggest.AnticipateprovidingTaiwanesemerchantforwardtoMainlandChinaoperatesteelindustrythegreatstrategydecisionandutilizationbasisinpriorityabouttheKSFfromtheconclusionofthisstudy.KeyWordsTaiwanesemerchantforwardtoMainlandChinasteelindustryKSFkeysuccessfactorHDhabitualdomainsAHPanalyticalhierarchyprocessvii論劉勵利論老論益良讀年來兩年不都令識了來行精勵論了論聯力力利論都年viii錄論................................................................................................ii論......................................................................................................iii論.......................................................................................................................iv............................................................................................................................vAbstract.........................................................................................................................vi..........................................................................................................................vii錄........................................................................................................................viii錄.......................................................................................................................xi錄....................................................................................................................xiii論................................................................................................................1................................................................................................1................................................................................................2................................................................................................4....................................................................................5流................................................................................................5........................................................................................................7(KSF).............................................................................7領(HD)理論...............................................................9(AHP)理論.......................................................21兩..............................................................................26ix什........................................