商务英语课程课件Unit15-E-Commerce

LearningObjectivesUnderstandingsomebasicconceptsofE-commerceTalkingabouttheInternetandE-commerceTalkingaboutshoppingonlineWritinge-mails◆SpeakingTask◆Warm-upPractice◆ListeningTask◆Follow-upPractice◆WritingTask◆ReadingTaskWeneedtodiscusssomequestionsaboutwhatwearegoingtolearninthisunit.Sure,that’llhelpusunderstandbetteraboutwhatweareaskedtodo.1.Discussthefollowingquestions.1)WhatkindofWebsitesdoyouoftenvisit?2)WhatdoyouthinkofE-commerceinChina?3)WhyarecompaniesinterestedinE-commerce?4)WhatarethebenefitsofE-commerce?5)DoesE-commercehaveanydisadvantages?Whatarethey?6)Whatdoyouthinkofonlineshopping?7)WhatistherelationshipbetweenE-commerceandE-business?BenefitsofE-commerceFirmsareinterestedinE-commercebecause,quitesimply,itcanhelptoincreaseprofits.AlltheadvantagesofE-commerceforbusinessentitiescanbesummedinonestatement:E-commercecanincreasesalesanddecreasecosts.ForCompanies:(1)Itincreasesprofits.(2)Itincreasessales.(3)Advertisingcanreachpotentialcustomersineverycountryintheworld.(4)Avirtualcommunityifformed,notinthephysicalworld,butontheInternet.(5)Itdecreasescosts.BenefitsofE-commerceForBuyers:(1)Increasespurchasingopportunities.(2)Providescompetitivebidinformation.(3)Increasesspeedandaccuracyofinformation.(4)Reducescosts.(5)Awiderrangeofchoicesareavailable.(6)Someproductssuchassoftware,audioclips,orimages,canbedeliveredviatheInternet.(7)Societyderivesbenefits.(8)Electronicpaymentoftaxrefunds,publicretirement,andwelfaresupportcostslesstoissue.(9)Electronicpaymentismoresecureandfaster.(10)E-paymentsareeasiertocontrolthanchecks,whichcanhelpprotectagainstfraudandtheftlosses.(11)Youcanworkfromhome.(12)Itreducescommuter-costsandtrafficjams.(13)It'senvironmentallysoundreducespollution.(14)Distanceeducationhasemerged.DisadvantagesofE-commerce(1)Somebusinessprocesses,suchasperishablefoods,andhigh-costitemssuchasjewelryorantiques,maybedifficulttoinspectfromaremotelocation.(2)E-commerceisnewandsomepeopleareslowtoadapttochange.(3)Technologiesarechangingsorapidlythatkeepingpacewithchangewillultimatelybecometoocostly.(4)Thereisemployeeturnover,asmanyskilledemployeesleavetostarttheirownbusinessesorforhighersalaries.(5)ManycompaniesfaceculturalandlegalimpedimentstoE-commerce.(6)ThereisthedifficultyofintegratingexistingdatabasesintothesoftwarethatenablesE-commerce.(7)SomeconsumersarestillfearfulofsendingtheircreditcardnumbersontheInternet.(8)Otherconsumersaresimplyresistanttochangeandareuncomfortableviewingmerchandiseonacomputerscreen.(9)Internetlawsareconfusingandconflicting.Tipsforsafeon-lineshopping(1)Knowyourmerchant.Findthecompany'sphysicallocation.(2)Findoutrefundandreturnpolicy.(3)ProtectyourInternetpasswords.(4)Protectyourprivacy.Onlyprovideyourcreditcardorsocialsecurityinformationon-lineinasecureenvironment.(5)Keepaccuraterecords.(6)Knowyourconsumerrights.InthispartyouwilllistentotwopassagesabouttheInternetandE-commerce.Trytofinishtheexerciseswhilelistening.Areyouready?15.1.1Listentothepassageandanswerthefollowingquestions.1）WhataboundontheInternet?Gooddeals,convenience,andchoiceaboundontheInternet.2)Whydoyouuseabrowserthatshouldcomplywithindustrysecuritystandards?BecausethesestandardsscramblethepurchaseinformationyousendovertheInternet,helpingtosecureyourtransaction.3)Ifyouarenotfamiliarwithacompanysellingonline,whatshouldyoudo?Youshouldaskforapapercatalogorbrochuretogetabetterideaoftheirmerchandiseandservices.Also,determinethecompany’srefundandreturnpoliciesbeforeyouplaceyourorder.4)Whatissuggestedinestablishingapassword?Becreativeandnevergiveittoanyone.Avoidusingatelephonenumber,birthdateoraportionofyourSocialSecuritynumber.Instead,useacombinationofnumbers,lettersandsymbols.5)Whatshouldyoudoafteryouplaceyourorderonline?Youshouldprintacopyofyourpurchaseorderandconfirmationnumberforyourrecordsafteryouplaceyourorder.6)Beforeyousignupfortheserviceofpayingbillsandcheckingyouraccountstatusonline,whatshouldyoudo?Youshouldevaluatehowthecompanysecuresyourfinancialandpersonalinformation.2.Listentothepassageandfillinthemissinginformationintheblanksaccordingtotheinformationyouhear.Today,theInternetisreshapingthewaybusinesstransactionsareconducted.Itisempoweringbothconsumersandbusinessesbyprovidingexpandingmarketsandchoicestonotonlynational,butalsointernationalcommunities.Itenrichescompetitioninproductsandpricesanditdriveschangeandimprovement,givenitsabilitytoprovideinformationandcomparativechoices.PuttingupaWebsitetopromoteanddisplayproducts,andtheluringonlineshoppersintolookaroundattheofferings,however,areonlyonedimensionofconductingbusinessviatheInternet.Torealizethetruepotentialofelectroniccommerce,aneffectivemethodofreceivingpaymentforproductssoldordeliveredthroughtheInternetisanecessity.ThisisthefocusofcurrentInternet-relatedresearch.WhileitiscurrentlypossibletomakepurchaseovertheInternet,thisformofcommercehasnotyetgainedsufficientpopularity.Ithasgreatpotential.Whilenobodyiscertainwhatthefuturewillbring,wedoknowthattheInternetrecognizesnonationalborders.Electroniccommerceisglobalinnature,sotheInternetcan’thelpbut