公司国际化经营

InterculturalBusinessCommunicationProfessorGaoZenganSchoolofEconomicsandManagementSouthwestJiaotongUniversityEmail:[e-mail]1OrientationtotheCourseAnOpeningCaseCaseStudy:TheCocktailPartyPages1-2TheNecessityoftheCourseEconomicGlobalizationDiversifiedWorkforce时间对国际市场的渗透程度低高通过代理商或分销商进口通过自己的海外子公司进口集成的全球采购借助IPO本地采购GoingGlobal…ThreeFormsofFirmsInternationalCompany:MultinationalEnterprise:GlobalCompany:GlocalizationGlobalization+LocalizationThinkGloballybutActLocallyCommunicationchanges…TeachingContentsCulture,Subculture,andBusinessCommunicationTheRoleofLanguageinInterculturalBusinessCommunicationGettingtoKnowAnotherCulture:CulturalValuesIndividualsandGroupsinBusinessCulturesOrganizationofMessagestoOtherCulturesNonverbalLanguageinInterculturalBusinessCommunicationTacticsforInterculturalBusinessCommunicationInterculturalBusinessNegotiationTeachingObjectivesThecourseaimstohelpthestudentsDevelopproperculturalvaluesDeveloptheconsciousnessofinterculturalbusinesscommunicationEnrichtheknowledgeofinterculturalbusinesscommunicationImprovetheskillofinterculturalbusinesscommunicationTeachingMethodologiesInstructor-LearnerInteractiveTeachingTypicalCaseAnalysisRolePlayGroupPreparations+IndividualPresentation+Instructor’sCommentsKeynoteSpeechTextbook1LindaBeamerandIrisVarner.InterculturalCommunicationintheGlobalWorkplace(4thEdition).McGraw-HillEducation,2008.Textbook2高增安（译）《跨文化沟通》（第3版）机械工业出版社（2006）ReferencesJ.N.Martin,T.K.Nakayama,andL.A.Flores.ReadingsinInterculturalCommunication:ExperiencesandContexts(2ndEdition).McGraw-HillEducation,2009.D.Freeman.Icon:InternationalCommunicationThroughEnglish:StudentB.McGraw-HillEducation,2005.K.O.Locker.BusinessandAdministrativeCommunication(5thEdition).ChinaMachinePress,McGraw-Hill,2005.M.E.HattersleyandL.M.McJannet.ManagementCommunication:PrinciplesandPractice(2ndEdition).ChinaMachinePress,2004.W.B.GudykunstandY.Y.Kim.CommunicatingwithStrangers:AnApproachtoInterculturalCommunication.McGraw-HillEducation,2003.References(Continued)魏江，严进．管理沟通：成功管理的基石（第2版）．机械工业出版社，2010．郁文蕾．跨文化商务沟通．华东理工大学出版社，2009．刘晓萍．跨文化商务交际．南开大学出版社，2008．王春阳，鲍平平．跨文化商务沟通．大连理工大学出版社，2007．戴凡，（美）StephenL.J.Smith．文化碰撞：中国北美人际交往误解剖析．上海外语教育出版社，2003．FinalGradingIndividualPresentation(10%)GroupAssignment(10%)Performance(20%):Presence,keynote,seminar,andclassdiscussion,etc.FinalExamorCoursePaper(60%)RequirementsfortheCourseReferencesWebsitesSelf-Study