从支付宝客户端谈手机上的用户体验设计

iOS-UEDAlipayappforiosprojectbrief:Process:competitivecomparison01competitivecomparisonpaypal0202020202030405icontestingcardsortingtestlow-fidelityicontodistilltheidentifiedvisualelements06currentproblems01currentproblemsunderstandusersecondaryresearch|primaryresearch|cardsorting01secondaryresearch02primaryresearchinterview+thinkaloud02primaryresearch--insights2303cardsorting--profileprofile,sort,analysis,label,verify03cardsorting--sortprofile,sort,analysis,label,verify03cardsorting--analysisprofile,sort,analysis,label,verify03cardsorting--labelprofile,sort,analysis,label,verify03cardsorting--labelprofile,sort,analysis,label,verify03cardsorting--verifyprofile,sort,analysis,label,verify03cardsorting--verifyprofile,sort,analysis,label,verifyconceptdesignSLIP|gotodeep|innovationforexperience|details01integrate+prioritizesort,label,integrate,prioritize01integrate+prioritizesort,label,integrate,prioritize01EvaluationrulesofIA••••02gotodeep--notificationanalysisthekeyfeaturesandweighthecons&prospc02gotodeep--notificationanalysisthekeyfeaturesandweighthecons&pros02gotodeep--solution02gotodeep--analysiseachkeyfeaturesandweighthecons&prosgotodeep--analysiseachkeyfeaturesandweighthecons&pros02• • • • • • • • Evaluationrulesoftaskflow•…03implementhigh-fidelity0101@02uiguideline02uiguideline03theruleoftextEvaluationrulesofcontrol•• • • • • 04Evaluationrulesoftext05•• • • • • sthweleaned1workshop2UED34thebottleneck1.,2.1-2,,,Personapro!lenextstep12Personapro!le3newneeds——Scenario-BasedDesign4Simplicity,[e-mail]@alipay.com()@