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byBrandonFalls,AdiGoradia,andCharlenePerezPurposeGoogle'sSEOReportCardaimstoidentifypotentialareasforimprovementinGoogle'sproductpages.Ifimplemented,theseimprovementscould:•helpusersfindourpagesmoreeasilyinsearchengines•fixbugsthatannoyvisitorsandhurtourpages'performanceinsearchengines•serveasagoodmodelforoutsidewebmastersandcompaniesWereviewedthemainpagesof100differentGoogleproductsacrossanumberofcommonSEOtopics.Theresultsarebelow,followedbyadiscussionofeachtopic.ReportcardSubjectsandtopicsProductspassingGradeSubjectI:SearchresultpresentationTitletagformatandlength10%(10/100)NeedsimprovementDescriptionmetataguse33%(33/100)NeedsimprovementGooglesitelinktriggeringfor[googleproduct]44%(44/100)NotforgradingAppealingGooglesitelinks32%(14/44)NeedsimprovementClearmainpageresultonGooglefor[googleproduct]89%(89/100)ExcellentGoogle'sSearchEngineOptimizationReportCard.ReleasedMarch1,2010.:URLsandredirectsDirectoryform,(/)59%(41/70)Notforgrading(19/41)Notforgrading(5/19)Needsimprovement(22/41)Notforgrading(15/22)SatisfactoryConverttosubdomainform,product.google.com/,301s54%(22/41)NotforgradingSubdomainform,product.google.com/41%(29/70)NotforgradingConverttodirectoryform,(/),301s36%(10/29)Needsimprovement(7/100)NotforgradingSubjectIII:On-pageoptimizationsHeadingtaguse68%(61/90)Satisfactoryh1taguse43%(26/61)NeedsimprovementLogoimagelinkdestination39%(38/97)NeedsimprovementLogoimagealttext58%(57/99)NeedsimprovementDescriptiveinternalanchortext67%(67/100)SatisfactoryGoogle'sSearchEngineOptimizationReportCard.ReleasedMarch1,2010.:SearchresultpresentationWehavealotofcontroloverhowourpagesappearinsearchresults.Optimizingapage'stitletag,descriptionmetatag,andthelookandstructureoftheURLcangoalongwaytowardsimprovingitspresentationinthesearchresults.Thishelpsusersmakemoreinformeddecisionsabouttheresultstheyclickon.Also,amoredescriptivetitletagandURLnamingstructurecanhelpthesearchengineunderstandthecontentofthepagebetter.AdescriptivetitleanddescriptionmetatagcanhelparesultpopoutbettertosearchusersTitletagformatandlengthUsingdescriptivewordsandphrasesinyourpage'stitletaghelpsbothusersandsearchenginesbetterunderstandthefocusofthepage.Google'sSearchEngineOptimizationReportCard.ReleasedMarch1,2010.:titleGoogleProduct/titleShorttitlewithonlytheproduct'sname;google.comresultfor[googleadwords],Sept.2009Usethespaceprovided-Mostmajorsearchenginesdisplayapproximately60charactersfromapage'stitletaginthetitleofasearchresult.These60charactersareanopportunitytotellbothusersandsearchengineswhatthefocusofthepageis.There'snoneedtogopastthismanycharacters,asmostsearchengineswilldisplayellipses(...)afterthislimit.Also,searchenginesmaygivelessweighttowordsafteracertainpoint.Givethesearchengineimportantcluesaboutthepage-Imaginethatthetextinthetitletagistheonlysignalthatasearchenginehastofigureoutwhatapageisabout(inreality,Googleusesover200signals,butlet'sjustimagine).Wouldyourtitletagdoagoodjobifthiswerethecase?Theproductnameisgreattohaveinthetitletag;however,it'sgoodtoincludeotherimportantinformationlikewhattheproductdoes,whoittargets,orwhatitsmainfeaturesare.KnowabouttheNOODPmetatag-IfyoursiteislistedintheOpenDirectoryProject,Googlemaychoosetouseinformationlistedthereinthetitleandsnippetofyourmainpage'sresult.WhenGoogle'sSearchEngineOptimizationReportCard.ReleasedMarch1,2010.[googlefastflip],Sept.2009Givethesearchuserimportantcluesaboutthepage-ManyusersmaynotbefamiliarwithallofGoogle'sproducts.Forusersdiscoveringourproductsthroughsearchresults,it'simportantthateachproductputsitsbestfootforwardwithdescriptivetitletags(showninthetitleoftheresult)anddescriptionmetatags(sometimesshowninthesnippet).Intheresultabove,ifauserisunfamiliarwithGoogleFastFlip,heorshestillhasnocluewhattheproductdoesafterreadingtheresult'stitleandsnippet.Rememberthatsomeusersonlylookattitles-Eachuserreadsasearchresultspageinaslightlydifferentway.Somelookatallpartsoftheresult,otherslookmoreatthesnippet,andsomeonlylookattitles.Ifyouskimponyourtitletag,you'remissingoutonclicksfromuserswhoonlyscanresulttitlesonasearchresultspage.20/100withform:titleGoogleProduct-Non-descriptivetagline/titleTitlewithproduct'snameandnon-descriptivetagline;google.comresultfor[googleknol],Sept.2009Google'sSearchEngineOptimizationReportCard.ReleasedMarch1,2010.[googleopensocial],Sept