Introduction to Google Analytics - presentation

GoogleConfidentialandProprietary1IntroductiontoGoogleAnalyticsSetupandBasicApplicationGoogleConfidentialandProprietary2Agenda
IntroductiontoAnalytics
SettingupAnalytics
UsingAnalytics
Summary
Q&AGoogleConfidentialandProprietary3FigureYourWayOutConsumerResponseAdSpendGoogleConfidentialandProprietaryIntroductiontoAnalytics4GoogleConfidentialandProprietaryProvidingAnswerstoDifficultQuestions5Whichmarketinginitiativesarethemosteffective?Ismywebsitedesigndrivingpeopleaway?Whereandwhyarevisitorsabandoningmyshoppingcart?Whatkeywordsdopeopleusetofindmysite?Whatdopeopledowhileonmysite?Wherearemysalescomingfrom?GoogleConfidentialandProprietaryWhatisAnalytics?6Free,hostedwebanalyticsservicethatgivesyouaninsightintohowvisitorsinteractwithyourwebsite.KeyBenefits
MeasureandevaluatetheROIofyourmarketingefforts
Evaluatevisitornavigationtoidentifysiteimprovements
Tracke-commercemetricssuchasrevenue,cost,andconversionratesViewover80+reports
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EmailGoogleConfidentialandProprietaryAFewFeaturesGoogleConfidentialandProprietaryHowcanAnalyticsHelp?8Wherearemysalescomingfrom?GoogleConfidentialandProprietaryHowcanAnalyticsHelp?9TheAllTrafficSourcesreporttellsyouwhichsourcesarethemostprofitablebyshowingyouallthedifferentsourcesoftraffictoyoursite.Wherearemysalescomingfrom?GoogleConfidentialandProprietaryHowcanAnalyticsHelp?10Whatkeywordsdopeopleusetofindmysite?TheKeywordsreportshowswhichkeywordsconvertthebest.Itallowsyoutoseeallthepaidandnon-paidkeywordsthatpeopleusetofindyoursite.GoogleConfidentialandProprietaryHowcanAnalyticsHelp?11TheFunnelVisualisationreporthighlightsexactlywherecustomersleaveyoursiteduringthecheckoutprocess.Whereandwhyarevisitorsabandoningmyshoppingcart?GoogleConfidentialandProprietarySettingupAnalytics12GoogleConfidentialandProprietaryWhatdoIneedtodotogetitsetup?1.Createanaccount2.LinkittoAdWords3.Installthecode4.Defineconversions:Installthee-commercecode/creategoals5.Enablee-commerce13GoogleConfidentialandProprietaryCreatinganewAnalyticsaccount(1/5)14ChoosethefirstoptionGoogleConfidentialandProprietaryCreatinganewAnalyticsaccount(2/5)15Enteryourwebsite’saddressGoogleConfidentialandProprietaryCreatinganewAnalyticsaccount(3/5)16AccepttheUserAgreementGoogleConfidentialandProprietaryCreatinganewAnalyticsaccount(4/5)17CopythecodeandemailittoyourwebmasterGoogleConfidentialandProprietaryCreatinganewAnalyticsaccount(5/5)18Congratulateyourself!GoogleConfidentialandProprietaryWhatdoIneedtodotogetitsetup?191.Createaccount2.LinkittoAdWords3.Installthecode4.Defineconversions:Installthee-commercecode/creategoals5.Enablegoal/e-commerceGoogleConfidentialandProprietary20HowAnalyticsWorksSecureGoogleServersReportDataGoogleConfidentialandProprietaryGettingthecode21Clickthe‘CheckStatus’buttonGoogleConfidentialandProprietaryWheretoinstallthecode22GoogleConfidentialandProprietaryWhatdoIneedtodotogetitsetup?231.Createaccount2.LinkittoAdWords3.Installthecode4.Defineconversions:Installthee-commercecode/creategoals5.Enablee-commerceGoogleConfidentialandProprietary24DefineyourconversionasagoalEachwebsitetracksoneormoregoals
Whatdoyouwanttoachievewithyourwebsite?ProductpurchaseSoftwaredownloadNewcustomerregistrationOthergoalsinclude.…Newslettersubscriptions,specificpageselections,contactforms,etc.GoogleConfidentialandProprietaryPlacethee-commercecodeontheReceiptpage25GoogleConfidentialandProprietaryWhatdoIneedtodotogetitsetup?261.Createaccount2.LinkittoAdWords3.Installthecode4.Defineconversions:Installthee-commercecode/creategoals5.Enablee-commerceGoogleConfidentialandProprietaryEnableE-Commerce27GoogleConfidentialandProprietaryUsingAnalytics28GoogleConfidentialandProprietary29AnalyzingvaliddataEnsureyouaremakingdecisionsbasedonaccuratedata.•Trackallpages•Inputrevenuesourcesusinggoalsore-commerce•Useatleast1000entrieswhencomparingdatasets•MeasuretrendsnotabsolutesGoogleConfidentialandProprietaryWhichreporttolookat?30GoogleConfidentialandProprietaryHowdoIevaluatemyAdWordscampaigns?31GoogleConfidentialandProprietaryHowdoIidentifymybestkeywords?32GoogleConfidentialandProprietaryHowdoIidentifyissueswithmywebsite?33GoogleConfidentialandProprietaryMapOverlayReportGoogleConfidentialandProprietaryMapOverlayReportGoogleConfidentialandProprietaryE-commerceHourlyReportGoogleConfidentialandProprietarySummary37GoogleConfidentialandProprietaryQuickrecaponwhatwecovered381.HowtocreateanAnalyticsaccountandlinktoAdWords.2.Wheretogetthecodeandwheretoplaceit.Remembertoemailyourwebmaster!3.HowtouseAnalyticstooptimiseyourAdWordsCampaigns.GoogleConfidentialandProprietarySupportStructureWanttolearnmore?ReadarticlesintheConversionUniversitylocatedat!39Doyouneedhelp?AccesstheHelpCenterat://•Q&A40