Module 2 Establishment of business relations

EnglishforBusinessCommunicationXuMeirongfromDepartmentofInt’lBusinessCommunicationofDalianVocational&TechnicalCollageEnglishforBusinessCommunicationThirdEditionToestablishbusinessrelationswithprospectivedealersisoneofthevitallyimportantmeasureseitherforanewlyestablishedfirmoranoldonethatwishestoenlargeitsbusinessscopeandturnover.Nocustomers,nobusiness.Module2EstablishmentofBusinessRelationsWHY?LearningObjectivesBeabletowriteself-introductorylettersBeabletowritelettersoftransferringrelationsBeabletowritelettersofcreditinquiryHOW?1.Web2.Banks3.CommercialCounselor’sOffice4.ChambersofCommerceinforeigncountries5.TradeDirectory6.Advertisements7.Attendanceattradefairsandexhibitionsheldathomeandabroad8.MutualvisitsbytradedelegationsandgroupsMerchantsmaybeapproachedthroughthefollowingchannels:KeyWords&ExpressionsestablishbusinessrelationsbusinessscopeimportexportExportListcommercialcounsellor’sofficechamberofcommercecreditstandingInquiryNotefallwithinthescopeofbusinessactivitiescreditstandinga.Welearn/know/note/obtainyournameandaddressfrom…b.WeoweyournameandaddresstotheCommercialCounsellor’sOffice1ofthe…C.OntherecommendationofABCCo.,yoursister-company,wecometoknowyournameandaddress.d.WewritetointroduceourselvesasoneoftheleadingexportersofgarmentsinthiscityKeyWords&Expressions（1）Thesourceoftheinformation(2)ThepurposeoftheletterKeyWords&Expressionsa.Wewriteyouinahopeofestablishingdirectbusinessrelationswithyou.b.Wewouldliketoavailourselvesofthisopportunitytowriteyouforthepurposeofhavingopportunitytocooperatewithyou.c.Wetakethelibertyofwritingtoyouwithaviewtobuildingupbusinessrelationswithyourfirm.d.Yourdesiretoenterintobusinessrelationswithuscoincideswithours.(3)Makeself-introduction:KeyWords&Expressionsa.Weareastate-ownedcorporation,handlingboththeimportandexportbusinessofgarments.b.BeingoneoftheleadingimportersofChineseArts&Craftsinthiscityandshallbepleasedtoestablishbusinessrelationswithyou.C.Ourlinesaremainlychemicalfertilizers.d.Wewishtointroduceourselvestoyouas…in…EWe.havewideexperiencein…Task1Warming-upDiscussionSupposeyouareChinaNationalGarmentsImp.&Exp.Corporation,DalianBranch.Youhaveobtainedapotentialimporter(FashionTradingCo.Ltd.inLondon)fromtheCommercialCounsellor'sOfficeoftheBritishEmbassyinBeijing,fromwhichyounotethattheyareinthemarketforsilkblouses.Whatwillyouwritetothem?WritingStepsforreference1.thesourceofyourinformation2.theintentionordesireofwritingtheletter3.self-introduction,includingthebusinessscope,branchesandothernecessaryinformation4.thereferenceastothefinancialstatusandintegrityofyourcompanyifnecessary5.expectationofthecooperationandanearlyreplySpecimenLettersforAnalysis(1)LanguagePoints1.owev.应该把…归功于，（后接介词to）1)Heoweshissuccesstotheopen-policy.他把他的成功归功于开放政策。2)tooweyournameandaddressto承蒙…告知贵公司行名和地址（获悉贵公司行名和地址要感激…）LanguagePoints类似的表达法还有：tobeindebtedto…foryournameandaddresstocometoknowthenameandaddressofyourfirmthroughthroughthecourtesyof…wecometoknowyournameandaddresstohaveobtainedyournameandaddressfrom…tohavenotedyournameandaddresstoberecommendedtosb.by…ontherecommendationof…WeoweyournameandaddresstotheChamberofCommerceinyourcity.LanguagePoints2.theCommercialCounselor’sOffice商务参赞处1)得知贵公司行名和地址要感谢您瑞士驻北京大使馆商务参赞处。YourturnWeoweyournameandaddresstotheCommercialCounselor’sOfficeoftheSwiss.3.informv.通知informsbofsth.通知某人某事informsb.that通知某人某事beinformedthat兹通知LanguagePointsYouareinformedthatthegoodsunderyourOrderNo.616havebeenreadyforshipment.YourturnPleaseinformusofthenameofsteameranddateofshipment.请告知船名和装运期。2)兹通知你方第616号订单项下的货物已备妥待运。LanguagePointsThecommercialCounselor’sOfficeinthiscityhasadvisedusofyournameandaddress.LanguagePointsWeareinmarketforGroundnuts.4.beinthemarketfor欲购；想买一位日本客户拟购绿茶。1)OneofourclientsinJapanisinthemarketforgreentea.2)我们想要购买花生。LanguagePoints你们应该充分利用图书馆的书籍。5.availoneselfofv.利用借此机会对你方的密切合作表示感谢。1)Weavailourselvesofthisopportunitytoexpressourthanksforyourclosecooperation.2)Youshouldavailyourselvesofthebooksinthelibrary.astate-operatedcorporation/apublic-ownedcorporationaprivatecorporation私有公司/企业Soleproprietorships个人企业Partnerships合伙企业Jointventures合资企业类似的表达方式：7.agovernment-ownedcorporation（enterprise）国有公司/企业6.inthehopeof希望（后接动名词）LanguagePointsLanguagePoints8.handlev.经营（某种或某类商品）类似的表达法还有：totradeintodealinbeinlineYourturn我们是国营公司，专门经营棉布的进出口业务。1)Weareastate-operatedcompany,handlingexclusivelytheimportandexportofCottonPieceGoods.LanguagePoints4)Wehavebeenformanyyearsinthechemicalline.我们经营各种各样的棉布。2)Wetradeinallkindsofcottonpiecegoods.3)Theyaremainlydealinginfertilizers.他们主要经营化肥。我们从事化工产品这一行业已有多年。LanguagePoints9.acquaintv.熟悉；了解toacquaintsb.withsth.使某人了解某事be/getwellacquaintedwithsth.熟悉（了如指掌）Yourturn1)Wewanttoacquaintourselveswiththesupplypositionofcrudeoilinyourcountry.我们想了解贵国的原油供应情况。2)Wearewellacquaintedwiththemarketconditioninyourneighboringcountries.我们对你们邻国的市场情况了如指掌。LanguagePoints我们对这些商品不熟悉。3)Wearenotacquaintedwiththesearticles.10.onthebasisofequality,mutualbenefitandexchangeofneededgoods在平等互利、互通有无的基础上也可以这样说：onthebasisofequality,mutual