决策的陷阱

EMBAEMBAEMBAEMBA––––……EMBA–EMBAA41003500EMBA––EMBA6.39.65.610.44.07.46.39.69.412.08.311.7@20120922EMBA––-–EMBAA:250B:25%100075%C:750D:75%100025%EMBA/…………EMBA……EMBAEMBAEMBA–––––––EMBAEMBA……”EMBA5:530017005002500EMBACEOCEOEMBA––EMBAEMBA50%~100%50%50%100%(1)[15000][15000]50%~100%(2)(2)[1750][1750]50%~100%(3)[50][50]50%~100%(4)747[150000][150000]50%~100%EMBA700–A5%665–B320%140560EMBAEMBAEMBA2008.3.27123006626AIGAIG2008.5.9AIG502506201502008.6.2020081240EMBA–----VitaliSkylarov2Rylsky,19862EMBAEMBA–5-10EMBAEMBAEMBAidego:EMBAsuperego:1–2––12EMBAEMBAEMBA1.DanielKahneman12GardinerMorse,“201192.MalcolmGladwell,220073.20084.SydneyFinkelsteinThinkAgain:WhyGoodLeaders4.SydneyFinkelsteinThinkAgain:WhyGoodLeadersMakeBadDecisionandHowtoKeepItfromHappeningtoYou,HBRPress,20095.,20126.RichardS.Tedlow2013EMBA