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1003620109ResearchontheApplianceChainManagementofGOME,B2CAbstractChinesehomeappliancechainretailindustryhasbeengrowingquiterapidlyduringthelasttenyears.Withthequickdevelopmentofournationaleconomy,therecomesthecontinuousincreaseofpeople'slivingstandard.Homeappliancebusinesshasbecomethefastestgrowingindustriesinournationaleconomy,andalsothekeyindicatorofthenationaleconomicgrowth.Theglobalintegrationoftheinternationalizationofthedomesticmarket,andthedomesticationoftheinternationalcompetitionhasbecomeadistinctcharacteristictothehomeappliancemarket.Homeappliancehasalsobecomeanimportantlandmarkoftheimprovementofpeople’slivingquality.Applianceindustryisnowintransformationandupgrading,andnewtechnology,newtechniqueandnewproductscontinuouslyappearinthemarket.Asthehomeapplianceisupgrading,thesalesmarketisalsointheperiodofitsmostrapiddevelopment.Underthissituation,thedevelopmentmodelofhomeappliancemarketwillbecomeahotissue.Thisarticlewilldiscussthetransformationanddevelopmentofthehomeapplianceretailbusinessinthefuture.Beforestudyingthefuturebusinessmodeloftheappliancechainretailindustry,thisarticlefirstanalyzesthedevelopingbackground,competitivemodelandprofitmodeloftheChinesehomeappliancechainretailindustry.Throughtheinstanceoftheretailchain’striumphoverthedepartmentstore,ittriestodemonstratethattheretailindustryestablishesspecialoperationmode,throughtheopeningofspecialappliancestores,andfinallydefeatsthedepartmentstoreandgreatlymeetsthespecificrequirementoftheconsumers,thereafterthewholeapplianceindustrychaingrowsrapidly.ThisarticletakesGOMEasanexample,itfocusesonthestudyoftheappliancechainmanagementanddevelopmentpatterns,anddiscussesthebusinesspatternofthelarge-scaleappliancechainretailenterprises.ThroughthewholedevelopmentofGOME,thearticlefurtherclarifiestheopportunitiesandchallengesoftheapplianceretailchains,sothatwecouldcometotheconclusionthatinthenextfewyears,thepricewarinmarketchannelswillreplacethepricewarinthemanufacturer,andtherevolutionwillreappearinthecirculationandprofitdistributionarea.ThedivisionoflaborbetweenManufactureandcirculationwillbecomemorespecialized,theimpactofcirculationuponthedevelopmentoftheapplianceindustrywillbefurtherintensified.Inthemeantime,throughtheanalysisofsimilarfinancialmodelandprofitmodeofthesecondarybusiness,wewillstudytheprofitablegrowthoftheappliancechainretailindustryanditsrelationwiththebusinessmodel.Opportunitiesandchallengescoexist,appliancesretaile-commercemodelhasbroughtgreatimpactandpotentialthreattothetraditionalsalesmodel.Throughtheanalysisoftheonlineshopping,thisarticlefurtherconcludesthattheonlineshoppingwillimposesubversiveinfluencetothestoresalesinthecomingfivetotenyears,asthehomeappliancesretailchainstothetraditionaldepartmentstores.Thereasonliesinthatonlineshoppingisabletofurthersatisfyconsumerstodoshoppingwithoutgoingout.Ontheotherhand,theretaile-commercemodelhasthedisadvantageoflackingthedisplaychannelsandbrand,whichisexactlytheadvantageofthelarge-scaleappliancechainretailbusiness.Theb2ce-commercemarketoftheapplianceindustryhasbroughtnotonlychallengesbutalsonewopportunitiestothehomeappliancesbusiness,Keywordon-line,off-line,integration,mode1.............................................11.1...........................................11.2...........................................11.2.1......................................21.2.2......................................21.3...........................................31.3.1................................31.3.2SWOT....................................41.4.................................62.............................82.1.......................................82.2............................122.2.1.................................122.2.2.................................132.2.3.........................132.2.4.....................................142.3........................162.3.1.................................162.3.2...................................173..........................183.1..................................183.2................203.2.1.........................203.2.2...............................213.3........223.3.1.......................223.3.2.......................234.............................254.1............................254.1.1.......................254.1.2...........264.1.3.........274.1.4...............284.1.5.....294.2SWOT.....................................304.2.1.................................304.2.2.................................314.2.3.................................334.2.4.................................344.3..................................355...................375.1..................................375.2..................................385.2.1.............395.2.2...........405.3........................415.3.1.........................415.3.2+................42................................................45..................................................46...............47111.1B2C1.221.2.1CaseAnalysisMethod118801.2.21(2)·S·(JamesS.O'Rourke.IV)201053B2C1.31.3.1(MichaelPorter