宁波市羽毛球场馆经营管理现状的分析和对策研究

上海交通大学硕士学位论文宁波市羽毛球场馆经营管理现状的分析和对策研究姓名：冯巍申请学位级别：硕士专业：体育教育训练学指导教师：赵文杰20090201-2-://://://::://://://://://:://(1),,,(2),,(3)(4)(5)(6)1.3(1)(2)://(3)1.41.4.1GDP190(King2002)[1]1198520035141985()()9120()9120():(+)(+)()(+)[1].[M].:2002.1://[2]21972199819921996-2000[3]1.4.1.11985198645:199320101994:19956:19956:20001220012010[2][M].:2001.7[3][M].1998.7://:(2002)8:1.4.1.220081.4.1.3://:():.:[4]31.4.21973()(philipkotler):()[5]1977[6]4[4].[J]..2005.8:12-16.[5]().(Philipkotler),..[M].:2003[6].[M].:2004:169-174-15-(2000)[7][8][9]:[10][11]()0.618()1.4.2.1(2000)ISP[12](2002)[13](2003):ERP[14]5(2004)[7].[J].2000[8].[J].2000.2:124-126[9].[M].:2002:245248[10].[M].:2004:148-151[11].[M].:2004.7:229-285[12].(ISP)[D].2000[13].[D].2002[14].ERP[D].2003-16-[15](2000)5[16](2004)[17](2004):[18](2004)[19](2004)[20](2004):[21][22](2004)[23](2005)::;::ClS[24]:[15].Dl.2004[16].[D].2001[17].[D].2004[18].[D].2004[19].[D].2004[20].[D].2004[21].[D].2004[22].[].20J05:238-239[23].[D].2000[24].[J].2005.12:91-93-17-[25]6(2002)[26](2003)[27](2000)[28](2001)[29][30](2004)[31](2004)[32]1.4.2.2[35],(ParasuraA.et.al.)5:(2003)5:[33]7(2001)[25]hattp://[26][D].2002[27].[D].2003.[28].[D].2000[29][D].2001[30].[J]..2000.3:33-35[31].[D].2000[32].Dl.2000[35].[M].:2004:227-245[33].[M].:,2003:306-308-18-[34]8(2002)[9](2004)[11]1.4.2.3:::[34].[M].:2001:114-116[9].[M].:2002:245248[11].[M].:2004.7:229-285-19-::():-20-22.12008320208(8)2.22.2.1102.2.22201502015014010093%67%202018100%90%-21-2.2.3202.2.4EVIEW,,,33.13.1.13.1.1.1010203040506070800%10%20%30%40%50%60%3-11200LUX-22-3-13121%5738%5134%19-262019-267550%2517%284222%3.1.1.268-23-423.1.1.325%65%10%51323-23-253.1.1.4-24-3-12118161216101212888108812108101683-1871041241631812113.1.1.5-25-1212993.1.1.600840%1050%1260%0246810123-33-320840%1050%1260%3.1.23.1.2.1-26-3-2222122211111112111213-28240%3.1.2.2206-27-143.1.2.3206683.1.2.43.1.2.53.1.2.6-28-1143.1.33.1.3.118-228-2230-40/50/3.1.3.23.23.2.13-3140991318.517.51258.125.51046.732.3-29-1046.739.0925.944.9905.850.8875.656.4865.656.4734.766.7634.170.7634.174.8613.978.7533.482.2392.584.7312.086.7301.988.6271.790.4211.491.7201.393.0181.294.2161.095.2120.896.0110.796.790.697.390.697.980.598.480.598.960.499.340.399