牛津高中英语模块四第一单元-Reading课件

Readthearticlequicklyandanswer.1.Whatdoadstrytopersuadepeopletodo?Tobuyaproductorservice,ortobelieveinanidea.2.WhatdoesPSAstandfor?Publicserviceadvertisements.3.WhatdoPSAsaimtodo?Theyaimtoteachusandhelpusleadbetterlives.返回目录1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.TFFReadthearticleagainanddecidewhetherthefollowingsentencesaretrueorfalse.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofPSA.TFT1.Whereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazine,ontheInternet,radioandtelevision.Readthearticleonemoreandfindanswerstothefollowingquestions.2.WhatisthemajordistinctionbetweencommercialadvertisementandPSAs?Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice,whileapublicserviceadvertisementisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Chinabeganthecampaignin1996.5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.MatchthenewwordswiththeirmeaninginPartD.Answers:1._____2.______3.______4.______5._____6.______7.______8.______hcbdfgeaReadthee-mailinPartEandcompleteit.Answers:1.______________2.________________3.______________4.________________5.______________6.________________7.______________8.________________dealingwithcommentspromotefoolevenifcheatedcampaignsbenefit返回目录•Whatisexpositorywritingmeanttodo?Itismeanttointroduceyoutobasicinformationonatopic.•Whatisitsbasicformat?Introductionofthesubject,examplesandfactsthatdeveloporsupportthedetails,conclusion.Workinpairsorgroups.Fillintheblanksaccordingtothetext(P2-3).TypesofadsSimilaritiesPlacesfoundMethodsusedCommercialadsPSAs•newspapers,•magazines,•theInternet,•radio,•television•cleverlanguage•attractivepicturesTypesofadsDifferencesPurposesValidityCommercialadsPSAstopromoteaproductorserviceTheyarenotaltogetherinnocent.toeducatepeopleabouthealth,safetyoranyotherproblemthataffectspublicwelfareTheyarehelpfulandwecanlearnalotbyfollowingtheadvicetheygive.TypesofadsExamplesCommercialadsPSAs‘Bright-Teethfightsbadbreath!’‘Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?’‘Yestolife,notodrugs’‘Knowledgechangeslife’‘ProjectHope----educatingeverychild’‘Whenyousmokecigarettes,youareslowlykillingyourself’返回目录1.Doyouthinkyoungpeopleareeasilypersuadedbyads?Whyorwhynot?2.WhatisthebestPSAyouhaveeverseen?Whydoyouthinkitissogood?3.Doesadvertisingplayapositiveornegativeroleinourdailylife?Listyourreasonsandfindsupportingexamplesforyouropinion.Homework•DoPartsA1andA2onPage90oftheWorkbook.•DoPartAonPage94oftheWorkbook.