ContentsIntroductionStructureandOrganizationP&GChinaProductsStrategyIntroductionFoundedin1837Headquarters,UnitedStates,OhioCincinnatiCityOfficeslocatedinover80countriesNearly300brandsinmorethan160countries22globalbrandswithsalesofover$1billionProcter&Gambleisaglobalcompanythatprovidesconsumerproductsintheareaofpharmaceuticals,cleaningsupplies,personalCareandpetsupplies.StructureandOrganizationTypesoffabricandhomecareproducts,hairandbeauty,babyandfamilycare,healthcare,fairandbeverageAbout140,000employeesWorldwideworkforceof135,000140plantsand25R&DcentersgloballySpendnearly$2billionayearonR&D5StructureandOrganizationLegal(法律部)Marketing(市场部)ExternalRelations(对外关系部)Finance&Accounting(F&A,财务部)ConsumerMarketKnowledge(市场研究部)CustomerBusinessDevelopment(客户业务发展部)Design(设计部)HumanResources(人力资源部)ProductSupply(产品供应部)Research&Development(研究开发部)Information&DecisionSolutions(信息与决策解决方案部)P&GChinaProcter&GambleenteredMainlandChinain1988byestablishingitsfirstjointventure-P&G.HeadquarteredinGuangzhou,P&GChinacurrentlyhasoperationsinGuangzhou,Beijing,Shanghai,Chengdu,Tianjin,DongguanandNanping,andatechnicalcenterinBeijing.SkinCare:Olay玉兰油,SKII,刚出售的安娜苏,新上市的海肌源和东方季道HairCare:沙宣,海飞丝,飘柔,潘婷,伊卡璐OralCare:佳洁士,Oral-BPersonalCare:舒肤佳,Olay卡魅尔,激爽Laundry:汰渍,碧浪Fem-Care:护舒宝,朵朵MenCare:吉列,博朗,OLAYBabyCare:帮宝适Battery金霸王,另外南孚是宝洁控股的Grocery(食品)品客宝洁在中国出售的品牌PRODUCTS1879年象牙(Ivory)第一种集温和与洗涤效果于一体的多用途香皂1911年Crisco第一种纯植物性烘焙油1946年汰渍(Tide)第一种高效合成洗涤剂1955年佳洁士(Crest)第一种含氟、并经临床证实能预防龋齿的牙膏1956年Comet第一种具有漂白作用的清洁剂1956年DuncanHines第一种制作柔软蛋糕的混合物1961年海飞丝(Head&Shoulders)第一种去头屑的洗发水1961年帮宝适(Pampers)第一种价格适当,可大量上市的一次性1967年碧浪(Ariel)第一个加酶洗涤剂系列1968年品客(Pringles)第一种可再密封性的罐装薯1972年Bounce第一种加干燥剂的织物柔顺剂1972年Dawn第一种去油脂力极强的餐具洗涤剂STRATEGYCustomerfirstInternalcompetitionMulti-brandstrategyQualityproductsVariedadvertisementsTHANKYOU