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新东方在线[]网络课堂电子教材系列BEC中级口语1BEC中级口语主讲：谢娇岳欢迎使用新东方在线电子教材第一课时Introductionⅰ、WhytakeBECexams?stronggrowthrigorousqualitycontrolwidesuitabilitywidebusinesscontextvalueforstudyandbusinesscareerinternationalrecognitionforworkandstudyⅱ、WhatisInternationalBusinessEnglish?什么是国际商务英语？国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。ⅲ、HowtolearnInternationalBusinessEnglish?怎样学习国际商务英语？掌握一定的商务英语词汇、短语和句型。(1)词汇方面commerciale.g.TheTVshowwasinterruptedbytoomanycommercials.prospecte.g.Hecalledonsomeprospectsbutfailedtomakeasale.新东方在线[]网络课堂电子教材系列BEC中级口语2makee.g.TheseproductsareofChinesemake.Thefactorymanufacturedfivemakesoftractors.(2)短语方面softsellinghardsellingSomesalespeopleadoptadirect‘hardsell’approach,whileothersuseamoreindirect‘softsell’approach.haveabadyearThecorporationishavingabadyearanditwillprobablybenecessarytodismissafewofficestaff.breakinto/penetratethemarketThereischancethatwe’llmanagetobreakintotheUKmarket(3)句型方面Iamwritingtoyouconcerning…Youcan’tmissit.Ican’tagreemore.Itmayhaveslippedyourmind,but…Youcanalwaysreachmeatthenumber…Wewouldverymuchappreciateitifyoucould…Inotedwithinterestyouradvertisementfor…Yes,that’strue,butontheotherhand…That’sexactlywhatIthink.Maybe,butdon’tyouthink…?Youarewantedonthephone.Asrequested,weencloseforyourattention…(4)旧词“新义“honoure.g,Allcreditcardshonouredhere.Thebankhonouredthischeque.covere.g.Ihavegotmyselfcoveredagainstfire.royaltye.g.Besidescopyright,thewritergota10percentroyaltyonsales.Thetechnologytransferfeeshallbepaidinroyalties.(5)同义词、近义词、相似词的辨析。1)chairman,president,CEO,ManagingDirector,GeneralManager.2)dealer,merchant,trader,businessman,distributor.3)deputy,vice-,associate,assistant.新东方在线[]网络课堂电子教材系列BEC中级口语34)discharge,unload,land5)discount,reduction,rebate,allowance.*熟悉世界贸易组织。*熟悉国际商务英语有关行业的基本术语及其内涵意义。*学习国际商务常识，略知相关专业知识。*密切了解国际商务最新动态。ⅳ、BEC2ContentBEC2考试主要是考学生的语言能力，包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务有关。另外，还考学生的英语语法、结构等内容。BEC2考试分笔试和口试两大部分。笔试包括阅读、写作和听力。ⅴ、BEC2Time.PreliminaryVantageAdvancedReading1hr30mins﹡1hr1hrWriting45mins1hr10minsListening40mins40mins40minsSpeaking(2candidates)12mins﹡﹡14mins﹡﹡16mins﹡﹡ⅵ、BEC2Grades*oneoverallgrade*eachskillcountsfor25%*candidatesalsoreceiveprofileofperformance*Preliminary:twopassgrades*VantageandAdvance:threepassgradesⅶ、IntroductiontoBPPreparationResource*vocabulary*textbook《PassCambridgeVantage》Teamwork,Entertainingaclient,Brandpower,Newpremises,Healthandsafety,Businesstravel,Marketingdisasters,Goingglobal是BV常考的商务专题。下面以Brandpower举例说明：1．掌握商务词汇短语E.g.tobuy/develop/launch/sell/test/own/stretch/damageabrandE.g.brandimage/leader/loyalty/name/power/stretching2．掌握相关商务知识E.g.Explainwhyyoubroughtoneoftheproducts.strongsenseofbrandloyaltyreasonablepricegoodafter-salesservicereliabilityoftheproductgoodandconsistentquality新东方在线[]网络课堂电子教材系列BEC中级口语4user-friendlydesigngoodvalueformoneyinstyle3．掌握相关背景知识Tesco,JSainsbury,Asda《WorkinginEnglish》*mockexampapers:9setsⅷ、RegisterforBVⅸ、BusinessResearchAnsweringbusinessstudiesquestionBusinessStudiesisaskillsbasedsubjectwhichtestsstudents’abilitytousetheirknowledge.Therearefourbasicskills:LevelOneDescription/IdentificationLevelTwoExplanationLevelThreeAnalysisLevelFourEvaluationTogainthehighestgrades,candidatesmustshowevidenceofthehigherskillsKeytypesofquestionsResponsesshould:Identify/state/describe..makeapointExplain/outline…makeapointanddevelopitDiscuss…presenttwosidesofthedebateExamine/assess/analyse..makeapointanddevelopfullywithsomequestionofitCriticallyassess/towhatextent…explainbothsidesandevaluateHowtoanswerquestionsExamplequestion:Whatdeterminesthepriceofaproduct?Exampleanswer:●Thepriceofaproductisinfluencedbythecosts.1●Thisisbecausefirmshavetochargeapricewhichisgreaterthancoststomakeaprofit.2●Howeverintheshortrunafirmmaysellaproductataloss.Thismaybetogainmarketshareorbecausetheproductisstillattheintroductionphaseandhashighresearchandlaunchcosts.3●Overallitdependsonwhetherweareconsideringashortorlongtermpricingpolicy.Firmsmaybewillingtomakealossintheshortrun.Itwillalsodependontheobjectivesofthefirm.Somepublicsectororganisations,e.g.maysimplytrytocovercosts.Example新东方在线[]网络课堂电子教材系列BEC中级口语5Question:Shouldfirmstraintheiremployees?Answer:BytrainingtheiremployeesfirmsmaybeabletoincreasetheirprofitsBECAUSEtrainedstaffarelikelytobemoreproductiveandmakelesmistakes.EmployeesmightalsobemoremotivatedBECAUSEtheymightbeabletoundertakemoreinterestingworkandBECAUSEmanagersareshowingthattheyvaluetheirstaff(whichcansatisfytheiresteemneeds).HOWEVERtrainingcostsmoneyandisnotalwayssuccessful.Itcanalsoleadtoalossofproductionwhilestaffarebeingtrained.OVERALL,managementwillhavetoweighupthepotentialbenefitsagainstthecosts.If,forexample,thefirmhasthenecessaryresources,thetrainingisrelativelycheapandislikelytoleadtosignificantincreasesinproductivityandprofitabilitythefirmlikelytoinvestinit.If,ONTHEOTHERHAND,thefirmlacksthenecessaryfinanceandstaffalreadyhavetheskills