草根创业者社会网络对创业机会识别的影响及机理

838120158ＲesearchonFinancialandEconomicIssuesNumber8GeneralSerialNo.381August2015·市场营销·草根创业者社会网络对创业机会识别的影响及机理116025摘要“”、。。。关键词中图分类号F272.2文献标识码A文章编号1000-176X201508-0117-07一、引言2014。“”。Micro－Entrepreneur。1。、、、、、、。收稿日期2015-06-10基金项目“”12BGL048“———”WＲ2013013“”14C025作者简介1974－、。[e-mail].、、、1。。、。、“”。。。。。。。二、文献综述与研究构思1.Kirzner2。3。4。ChristensenPeterson5。NahapietGhoshal6。。Granovetter7、、、、。Ozgen8。Coleman9。Uzzi10“”、。11。H1a。H1b。H1c。2.81120158381。Kirzner2。KaishGilad3“”。。GaglioKatz12。“”。Ardichvili13、。14。、。。H2a。H2b。3.。Kirzner2。15。16、。17———。18。Tang19、。Ardichvili13、。。H3a。H3b。三、数据与变量测量1.20144201473。320。18458%。15584%。1。9111样本基本信息1040.671510.32930440.28430—39620.40040—49360.23350—59120.0776010.00630.019190.123400.258810.523120.077500.323180.11690.058190.123590.380。Harman572%。2.1。KoButler203。5Likert。2。。Granovetter7。BarnirSmith217、、、、、。5Likert。3。Hills22“”。Baron4Singh23。。、、。4。、、。四、数据分析与结果1.Lisrel8.70χ2/df=1.250NFI=0.970CFI=0.990IFI=0.990ＲMSEA=0.041。SPSS20.0Cronbach'sα=0.876CITCCTIC0.500αCronbach'sα0.700。2.。、23。021201583812均值、标准差和相关系数0.6710.47112.1230.935－0.01113.5160.8780.084－0.441＊＊＊16.4392.648－0.024－0.219＊＊＊0.195＊＊10.0000.8740.0690.080－0.034－0.06810.0000.6820.0910.1170.036－0.1160.657＊＊＊13.0611.1790.0210.0850.072－0.204＊＊0.516＊＊＊0.436＊＊＊13.3180.9970.0500.045－0.051－0.162＊＊0.520＊＊＊0.453＊＊＊0.591＊＊＊12.8201.0760.0110.005－0.005－0.192＊＊0.628＊＊＊0.566＊＊＊0.616＊＊＊0.642＊＊＊1*、＊＊＊＊＊10%、5%1%。3草根创业者强弱联系社会网络识别对创业机会和创业警觉性影响的差异性分析123456780.116－0.0020.090－0.052－0.059－0.099－0.218－0.247－0.017－0.061－0.101－0.105－0.133＊＊0.1390.0950.063－0.004－0.005－0.098－0.075－0.146＊＊0.222*0.221＊＊0.159－0.075＊＊－0.063＊＊－0.028－0.053＊＊－0.019－0.095＊＊＊－0.083＊＊＊－0.075＊＊0.668＊＊＊0.384＊＊＊0.674＊＊＊0.826＊＊＊0.499＊＊＊0.728＊＊＊0.422＊＊＊0.446＊＊＊Ｒ20.0420.3760.5470.3410.5560.0660.3110.234珚Ｒ20.0160.3550.5290.3190.5380.0410.2860.208△Ｒ2－0.3340.1710.2990.2150.2450.168F1.62317.971＊＊＊29.788＊＊＊15.444＊＊＊30.825＊＊＊2.641＊＊13.428＊＊＊9.083＊＊＊31、2—5。1p＜0.050。21β=0.668p＜0.010H1a。4β=0.826p＜0.010H1b。0.430＞0.290H1c。6p＜0.0107β=0.674p＜0.010H2a。230.6680.384121H3a。。8β=0.728p＜0.010H2b。450.8260.499H3b。五、结论与启示1.、。、。。。、、。、、。/。“”。。2.。。。、、、。3.。。、、。4.。。、。、22120158381。、。参考文献1MunozJ.M.ContemporaryMicroentrepriseConceptsandCasesM.MassachusettsEdwardElgarPublishingLimited2010.102－105.2KirznerI.M.EntrepreneurialDiscoveryandtheCompetitiveMarketProcessAnAustrianApproachJ.JournalofEconomicLiterature199735160－85.3KaishS.GiladB.CharacteristicsofOpportunitiesSearchofEntrepreneursversusExecutivesＲesourcesInterestandGeneralAlertnessJ.JournalofBusinessVenturing19916145－61.4BaronＲ.A.TheCognitivePerspectiveAValuableToolforAnsweringEntrepreneurship’sBasic‘why’QuestionsJ.JournalofBusinessVenturing2004192221－239.5ChristensenP.S.PetersonＲ.OpportunityIdentificationMappingtheSourcesofNewVentureIdeasM.AarhusInstituteofManagement1990.6NahapietJ.GhoshalS.SocialCapitalIntellectualCapitalandtheOrganizationalAdvantageJ.AcademyofManagementＲeview1998232242－266.7GranovetterM.S.TheStrengthofWeakTiesJ.AmericanJournalofSociology19737861360－1380.8OzgenE.TheCollaborativeFrontiersofSocialNetworksandOpportunityＲecognitioninConvergentTechnologiesJ.AcademyofEntrepreneurshipJournal2009152111－119.9ColemanJ.S.FoundationsofSocialTheoryM.HarvardHarvardUniversityPress1994.10UzziB.SocialStructureandCompetitioninInterfirmNetworksTheParadoxofEmbeddednessJ.AdministrativeScienceQuarterly199742135－67.11.J.2000287－99.12GaglioCM.KatzJA.ThePsychologicalBasisofOpportunityIdentificationEntrepreneurialAlertnessJ.SmallBusinessEconomics200116295－111.13ArdichviliA.CardozoＲ.ＲayS.ATheoryofEntrepreneurialOpportunityIdentificationandDevelopmentJ.JournalofBusinessVenturing2003181105－123.14.、———D.2012.15.J.20118133－137.16.、———J.201010115－118.17.、J.2013178－84.18.D.2006.19TangJ.KacmarK.M.BusenitzL.EntrepreneurialAlertnessinthePursuitofNewOpportunitiesJ.JournalofBusinessVenturing201227177－94.20KoS.ButlerJ.E.AlertnessBisociativeThinkingAbilityandDiscoveryofEntrepreneurialOpportunitiesinAsianHi－TechFirmsDB/OL.http//fusionmx.babson.edu/entrep/fer/BABSON2003/TOC/TOC.html2003.21BarnirA.SmithK.A.InterFirmAlliancesintheSmallBusinessTheＲoleofSocialNetworksJ.JournalofSmallBusinessManagement2002403219－232.22HillsG.E.LumpkinG.T.SinghＲ.P.OpportunityＲecognitionPerceptionsandBehavioursofEntrepreneursDB/OL.http//fusionmx.babson.edu/entrep/fer/papers97/index97.html1997.23SinghＲ.P.HillsG.E.LumpkinG.T.TheEntrepreneurialOpportunityＲecognitionProcessExaminingtheＲoleofSelf－PerceivedAlertnessandSocialNetworksJ.AcademyofManagement1999811－6.责任编辑徐雅雯321