智能家居网络经营模式的研究87

上海交通大学硕士学位论文智能家居网络经营模式的研究姓名：陈占民申请学位级别：硕士专业：工商管理指导教师：王理平2009050142156THERESEARCHOFSMARTHOMENETWORKSBUSINESSMODELABSTRACTWiththeimprovementofpeople'slivingstandardsandthedevelopmentindigitalhomeelectricdevice,theInternetandcommunicationtechnologyinthe21stcentury,smarthomenetworksbegintoflourishinourcountry.Thisnewconceptofsmarthomebeginstotouchmoreandmorepeople.Smarthomeprovidesaseriesofintelligenthouseholdservicesbasedonthefamiliesandhouses.Itsultimategoalistomakeourhomeenvironmentmorecomfortable,convenient,secure,andprovidesmorehumanisticservicesforthefamilymembers.Soservicewhatthesmarthomeprovidescoversaverywide-ranging,itincludesnotonlyhomeelectrical,digitalandlightingcontrolequipment,butalsohomesecurity,entertainmentandnetwork-relatedtechnicalsupportsandservices.Itisnotdifficulttosee,thesmarthomemarketpotentialdemandsareveryenormous.Therefore,inrecentyearsmoreandmoredomesticand7abroadprofessionalcompaniesbegintostepintothesmarthome-relatedmarketsbasedontheirrespectivestrengths.Inordertogainmarketshare,theyhavemadebigeffortsintheproductfeatures,systemintegratingandbusinessmodel.However,thegreatpotentialdemandsofdomesticsmarthomemarketdoesnotmakeeffectiveprogressaswhattheyhaveimagined.Infactthedevelopmentofsmarthomemarketisveryslowandonlylimitedtohigh-endconsumersincommunitysafetyarea.Althoughtheseenterprisescompeteinpriceandservice,buttheresponsesofvastnumberconsumersarenotactive.Thereasonwhysmarthomeconsumermarketstilldoesnotfullystartupistheworthyofourresearch.Firstly,thesmarthomeproductfeatures,serviceandbusinessmodelareanalyzedandcomparedbasedonthetheoryofTheValueChainandKelloggSchooloftheStrategicFramework,theiradvantagesandshortcomingsaresummarized.Secondlytheconsumerdemandsareanalyzedandsummarizedbasedonexperienceeconomicstheoryandconsumerpsychology,thesuggestionsonhowtoimprovesmarthomeproductfeaturesandbusinessmodelarediscussed.Sosignificanceguidancehasbeenmadeinthesmarthomeproductdevelopment,featuredefinition,after-salesserviceandbusinessmodelinthepaper.8KEYWORDS:smarthome,businessmodel,experienceeconomy,thenetworkmodel23MBA11.119782007297.1%7.2%1978184200770817.27.5%262.2%5.365.9%40%,211.2SmartHome(HomeAutomation)(E1ecticHome)(DigitalFamily)(HomeNetworking)(NetworkHome)(IntelligentHome/Building)MBA211.2.1.(HomeAutomation),(CentralProcessorUnitCPU)1.2.2.HomeNetworking12002MBA3PCPC1.2.3.220021FIGURE1RealizationofNetworkAppliancesInternetMBA4——1——1.2.4.3C(CommunicatorConsumerCommunication)IA(InformationApplication)PC(VCDDVD)DVDVCDInternetInternet1.2.5.MBA51.31.3.1.2007,(,)2FIGURE2SmartHomeNetworkStructure——DVDVCDMBA6DVD—1.3.2.—————1)——DVRWeb——MBA72)————3)—MBA8——1.41.4.1.1)—X-1060bit/—HomePNA()HomePNA:(5.5-9.5MHz),xDSL(25kHz-1.1MHz)(0.3^-3.4kHz)—EthernetIEEE139410Mbit/1000Mbit/2)MBA9—Bluetooth2.0100M,10Mbit/;—(HomeRF)HomeRFHomeRF2.4GHZ—WIFI1.4.2.—PhilipsTrimediaMIPSTrimediaMIPS32ARMS3C44BOX—LinuxUnixLinuxW1ndowsCEWindowsCE32WindowWindRiverVxWorksBrewNokiaSymbianMBA101.4.3.Web1.51.5.1.,,,ITU-TDLNAUPnPLG,,,PCPDAWIFIIBMITGIS1988MBA11PCInternetWebInternethttpST8X-900RS-485ATMED500201.5.2.,,:e,TCL5,7,(IntelligentGroupingandResourceSharing,IGRS),200373:2005629,3C,,1560e,20047(ITopHome),,MBA12,,20056,,2006,e,eee20064,246,ITDnet-homeDNet-homeTCLTCLMBA13PLC-BUSX10U-homeU-home3CU-playU-safeU-serviceU-shoppingU-homee1.61.6.1.MBA141.6.2.—B-C—1.6.3.1)———2)——MBA15———MBA162.12.1.1.20002000201060%200483036392005MBA17232.1.2.—200724661911.4%289103.7%12138113.4%9632811.4%11.7%49.2%0.339.1%0.311.1%11.9%11.5%11.2%—2528030.2%1801032.1%582364.3%7619323.2%6910424.7%—8921016.8%6041117.2%2879915.8%14.938.7%—20065123GDP2.45GDP6.46.8GDP61015l20075l7142005140040MBA182.1.3.:;:——;—:—:MBA192.22.2.1.1:——IT——IT2)1()45620077783)MBA21——10——2.2.2.X-1020002002X-108MBA22102004880040200820081122008253.5710.008.0014.008.002.826.573.181.000.00151.7110.008.0016.009.004.160.222.332.000.00251.5110.009.0015.0010.001.165.001.350.000.00346.8810.0010.0011.007.005.331.911.640.000.00446.576.0010.0011.008.000.780.979.820.000.00540.449.008.0014.007.000.000.162.280.000.00639.798.006.0011.006.004.174.170.450.000.00738.6910.005.0010.006.001.254.630.811.000.00837.5210.008.009.005.000.004.050.471.000.00937.317.007.0013.006.003.100.710.500.000.001022.0MBA231)0204060153.5751.7151.5146.8846.5740.4439.7938.6937.5237.313FIGURE3PrecedenceTableofSmartHomeCompany0-251.51-53.5746.57-46.8837.31-40.442)4FIGURE4ComparisonBasedonCompanies024681012141618MBA243)0246810121416185FIGURE5ComparisonBasedonMarketActivities2.2.3.1)MBA256FIGURE6ForecasttheDevelopmentTrendofSmartHome——MBA26—2)——IT2.32.3.1.20084MBA2732008-4173%229%9%20%29%9%322%21%20%19%18%480%1015%568%1021%56900700600400MBA283()733%31%19%17%853%31%942%21%5%1047%46%MBA292.3.2.——2.420082007102008912MBA3042008-435MBA312008-47FIGURE7TotalDistributionofBrandIndex2.4.1.52008-435.8455.3522.32()34.17—14---35.8434.17—55.352017.52MBA32—31—2.4.2.—2008-48FIGURE8ComparisonWiththeBenchmarkIndicatorMBA33—2008-49FIGURE9TrendsofBrandsIndex200711200812—2008-410FIGURE10