analysis and comparison of nissan and toyota

THEANALYSISANDCOMPARISONOFTOYOTA&NISSANABTRACT•Wechoosetwocompany--ToyotaandNissan--tocompeteourstudy,whichwedecidetoanalysisfirms’financialstatementsandmakecomparison,thengivesomesuggestionstotradecreditorsandinvestors.•Firstly,weintroducetheenvironmentofmotorindustry,especiallyaboutJapan’s,andshowyousomeinformationsuchasabstract,management,riskfactorsandfinanceoftwocompany.Secondly,wemadecommentsaccordingtodatalistedandanalysisthereasonsandthetrend.Then,wewouldgiveyouanconclusion.•Throughthisreport,wewanttomakeanexampletohelppeopleunderstandacompany’sfinancialstatementandlearnsomemethodsoffinancialanalysis.Also,wegiveanapproachtoreaders,whichhelpthemmakesomedecisionbythemselveswhethertheywanttomakeinvestmentorfaceancredit.INTRODUCTIONOFMOTORINDUSTRYINJAPANTheworldwideautomotivemarketishighlycompetitiveandvolatile.Thedemandforautomobilesisaffectedbyanumberoffactorsincludingsocial,politicalandgeneraleconomicconditions;introductionofnewvehiclesandtechnologies;andcostsincurredbycustomerstopurchaseoroperatevehicles.Thesefactorscancauseconsumerdemandtovarysubstantiallyindifferentgeographicmarketsandfordifferenttypesofautomobiles.Japaneseautomanufacturingindustryaremorepayattentiontotheinnovationphase.Theyhaveexcellentmanagementsystem--carefullyselectedstaffandgoodbenefits--perfectproductionprocurementsystem--subcontractingmode.Toyota'slatestmodelsuchashybridcarsforexporttoChina,anditmakeacontributiontoChinesemotorindustry.Duringfiscal2012,automotivemarketsdevelopedsteadilyintheU.S.andemergingcountriessuchasAsia.However,manyJapanesemanufacturers,includingToyota,wereforcedtoadjustorstopproductionsduetoshortagesofpartssuppliescausedbytheGreatEastJapanEarthquakeandbythefloodinThailandthatoccurredinOctober2011.Toyotaanditsgroupcompaniestogetherexertedeveryefforttonormalizeproduction,andToyotawasabletoachievefullnormalizationofproductionandbeginitsrecoveryfromthedisastersoonerthaninitiallyanticipated.Besides,thediaoyuislandssovereigntydisputestriggerChineseconsumerstoboycottJapanese.Forthisreason,Japan’sautosalesmighthavekindoffluctuations.BACKGROUNDOFTOYOTAToyotahasgrowntoalargemultinationalcorporationfromwhe-reitstartedandexpandedtodifferentworldwidemarketsandcountries.Toyota'smarketingeffortsfocusesonemphasizingthepositiveexperiencesofownershipandvehiclequality.TheownershipexperiencehasbeentargetedinslogansToyotaMotorSales,USAisthemarketing,sales,distribution,andcustomerservicearmofToyotainAmerica.Toyotasinceitsestablishmenthasbeencreatedbycar,theaffluentsocietyandmakeunremittingeffortsfortheinternationalsocietyrelyongoodcorporatecitizen.Toyotawillenvironmentalprotectionasoneofthemostimportantsubjectinautomotivedesign,development,production,use,scrapandsooneachlinkallreflecttheconceptofenvironmentalfriendlywithearth.BACKGROUNDOFTOYOTA•InChina,Toyotaisalsobasedonbycar,creatingrichsocietytheenterpriseidea,inanefforttoprovidecustomerswithhighqualityautomotiveproductsandqualityserviceatthesametime,extensivesocialcontributionactivities,effortstocontributetothedevelopmentofChinesesociety.•The“ToyotaGlobalVision”announcedinMarch2011,isanarticulationofwhatkindofcompanywewanttobe—whatkindofcompanyweoughttobe.Itclarifiesourvalue,“wewantToyotatobeacompanythatcustomerschooseandbringsasmiletoeverycustomerwhochoosesit.”The‘ToyotaGlobalVision’isadistillationofourresolveatToyotaforthefuture.BACKGROUNDOFNISSAN•NissanMotorCo.(Japanese:NissanMotorCo.,Ltd.,inEnglish:.NISSANMOTORCo.LTD)isanautomobilemanufacturerinJapan,wasestablishedin1933inYokohama,KanagawaPrefecture,iscurrentlyin20countriesandregions(includingJapan)offersautomotivemanufacturingbaseandprovideproductsandservicesinmorethan160countriesandregions.Companiesincludeautomotiveproductsandmarineequipmentmanufacturing,salesandrelatedservices,iscurrentlypresidentandCEOCarlosGhosn(CarlosGhosn).In1999,RenaultandNissanformedaseparatepartnership,expandstrategiccooperationinawiderangeoffields,throughNissanAlliancewillexpandintoaglobalbusinessarea,substantialgrowthinitseconomyofscale.•NISSAN'(niッSan)isaJapaneseNissansoundintheformoftheRomanwordisshortforJapaneseindustry,anditsmeaningisthecartomorrowandthetarget.BACKGROUNDOFNISSAN•NISSANgraphicmarkisplacedonaredsun,succinctlyshowsthecompanyname,highlighttheimageofthecountry,whichisuniqueintheautomotivetrademarksculture.•Nissan(China)InvestmentCo.,Ltd.wasestablishedinFebruary2004,isawhollyownedsubsidiaryofNissaninBeijing,withNissanMotorCompanyheadquartersmanagementinvestmentinChinatogether.Nissan(China)InvestmentCo.,Ltd.hasbeenresponsibleforNissaninChina'spublicrelations,brandmanagementandintellectualpropertywork.Meanwhile,Nissan'sglobaloperations,purchaseandexportacompetitivefieldofChinese-madepartsandcomponents,Nissan(China)InvestmentCo.,Ltd.willalsoplayanimportantrole.•Nissannewbrandproposition-Shift_thewayyoumovetechnologyNissan,person-vehicle-life,theperfectinterpretationoftheNissaniscommittedtomeetconsumerdemand,especiallyintheChinesemarket,Nissanoffersconsumersmoreintimate,comfortableandthenewdrivingpleasure.MANAGEMENT&CORPORATEI