竞争情报与企业决策

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200410TRS(UNDP)19972001(2001)863Shi.shuicai@trs.com.cn(Industrycompetitors)(PotentialEntrants)(Substitutes)(Suppliers)(Buyers)(OverallCostLeadership)(Differentiation)(Focus)(Valuechain)40CICompetitiveIntelligenceIntelligence––•CompetitiveIntelligenceBySCIP-1+23SUV2003353957.7%50.8%1ICTIInformation,IntelligenceC,Communication,ConsultationT,ThinkingR.W.Golvin(1J.E.Pepper()-1HansGieslles(Lexis-Nexis)Lexis-Nexis//1[]AOLFM365,)TOP(2004[]2999(2)¾¾•3G(TD-SCDMAvsWCDMA)[](WI-FIvsWAPI)[]vscisco[][]3()()()2004(4)-IBMe_learningSCIP25%1014%505.4%100199810082%1060%199917%11%IBM11.6%GE8.7%6.5%CEO.CFO?CIO?R&D?Sales?HRMarketing?Strategy?1.2.3.4.5.6.1-2,80AT&TMOTORALASematech,1.2.3.4.5.6.9.111;;.KeyIntelligenceTopicsKIT(NationalIntelligenceOfficerforScience&Technology)JanP.Herring2-/3-BCGGEMcKinsey7SPIMSPorter-5FPorterPorterShellSWOTSWOT-SWOT-SWOTa.SWOT•••/•••••••••••••/•...••••••••••MS••••/•••••••••SWOTIBMSWOTb.c.d.f.••4KITKITEmailEmailCICICICI-CIS100821060/CI/CI.CI//.CI-/CI:•;•;•;•;•;•;•;•;•;:•;•;•;•SWOT;•;•;••:•;•;•SWOT;•••••/CI••••/•••••••/••••/•••••/••••••••••••••••••••••/••••••••/••••••••••••/•••••••/••••••••••••••••••••••••••••••••/•••••••••/.///////...//EIPRDBMSCMSCISKMSERPCRMBICISCISCMCMKMKMEIPEIPERPERPCRMCRMBIBI…………CISPeopleProcessTechnologyPowerE-LearningPortalCISTRSeCISCIS(CM)(KM&DM)CM-KM-()-CIDOC/EXCELPDFHTMLXMLRSSERPCRMMISOA()BITRSOAOATRSCISWord/Excel/PDFWord/Excel/PDFEmailTRSCISCIS-CICICICI“”CICICICI“”CICISWOTBenchmarkCICICIBasedontheSocietyofCompetitiveIntelligenceProfessionals1997SurveyCI“”CICICICICI“”“”“”“”“”CISCIS-/(SSI)SSI19731973-1887(1983)(ECHO)(1978)ECHOECHO““echoofconsumerechoofconsumer‘‘shelpfulopinionshelpfulopinion““(POS)(POS)94200(POS)(POS)(POS):(ECHO)19831-519721(CIS)ERP……SCM………………CRM…………????CIOCIO•••CISTRSTRSEIPEIPCISTRSCIS12231391500CISCIS““””(CNCCIS)WTOCNCCIS////OCROCRCNCCISCNCCISInternetInternet1.-2.CIS3.CIS4.CISASP-5.6.CIS7.CISCISTRS150010

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