太阳能市场-欧洲澳大利亚

RenewableEnergiesintheAdriaticRegion24thofJanuary2004inCasarano,ItalySolarThermalMarketinEuropeandtheAustrianExampleRogerHackstockManagingDirectorAustriaSolarChristianSchrefelManagingDirector17&4CounsultingLtd.Vienna/BrusselsSolarThermalInstalledWorldwideinm2per1.000inhabitantsin2001010203040506070m2/1000EinwohnerIsraelAustriaGreeceGermanyTurkeyChinaAustraliaJapanSpainMexicoItalyFranceIndiaSource:IEA,Koldehoff,2003EU15-EuropeanSolarMarketsin2001Totalinstalledareainm2IrlandBelgiumGermany31%3,705.000m2Austria20%2,340.000m2Greece25%2,976.000m2FranceSpainItalyDenmarkPortugalSwedenFinlandUKNetherlandsSwitzerland76%oftotalareain3countries:D,GR,AThenewmarketsSource:SUNRISE2002EU15–SolarMarketsWakingUp010.00020.00030.00040.00050.00060.00070.000annuallyinstalledcollektorareainm2FranceSwedenSpainBelgiumGreatBritain19992001Source:StudySuninActionII2003+166%+131%+115%+96%+66%EUcountrieswithhighestgrowthratesAustrianSolarExportinEU-Countriescouldbecomeamarketofbillions05.000.00010.000.00015.000.00020.000.00025.000.00030.000.000annuallyinstalledcollectorareainm²199920002001200220032004200520062007200820092010marketgrowthEU-totaluntil2010Austrianmarketshareof25%peryearAustria2010:7Miom2annuallyproduction31.500newemployees(comparedto2000)2,3Billion€annuallyturnover91%exportrateÎCampaignforTakeOff:15Miom2collectorareauntil2003ÎEU-Whitebook:100Miom2collectorareauntil2010Source:EUWhitebook,CampaignforTakeOff,Faninger2001/2002,AEEINTEC2002EuropeanSolarMarkets2001inComparisontotheAustrianMarketNetherlandsSwedenPortugalItalyDenmarkGreatBritainAustriancounty2001m22001m2EuropeancountryNÖ32.00030.537NLOÖ42.50044.500ISlzbg23.50026.150DKTirol9.1006.000PKtn11.50015.230UKStmk22.50021.970SWESource:SuninActionII,2003annuallyinstalledcollectorareainm2BasicSolarFiguresfromAustria¾Solarthermalsystemsinmorethan160,000households¾Alreadyoneoutofeightsingle-familyhousesisequippedwithsolarheatingsystem¾Approx.12,000newsystemsinstalledperyear¾TurnoverexceedingEUR120millionperyear¾EUR30millionofturnoveraccountedforbyplumbingcompanies¾Three-quartersofAustria‘splumbingcompaniesoffersolarproducts¾Solarindustrygeneratesalmost1,800jobsinAustriaTheMarketforSolarThermalSystemsinAustriafrom1975to2002020.00040.00060.00080.000100.000120.000140.000160.000180.000200.000installedcollectorareaperyearinm²1975197619771978197919801981198219831984198519861987198819891990199119921993199419951996199719981999200020012002Source:FaningerandAustriaSolar,2003Totalin2002:1.942.000m2(notincludingsolarpoolpanels)Totalin2002:1.942.000m2(notincludingsolarpoolpanels)MarketforSolarThermalSystemsinAustriaself-buildandcommercialinstallations020406080100120140160installedcollectorareaperyearin1,000m²1984198519861987198819891990199119921993199419951996199719981999200020012002Commercialself-buildSource:FaningerandAustriaSolar,2003FromaLocalMarkettoInternationalImportanceQuelle:AEE,2000020.00040.00060.00080.000100.000120.000140.000160.000180.000200.000220.000240.000260.0001992199319941995199619971998199920002001ExportsImportsSource:FaningerandAustriaSolar,2003Collectorareaexportedandimported[m²]2002PeopleEmployedintheSolarBusinessinAustria2508801.4221.6031.9841.72405001000150020002500198019901995200020012002employeesinthesolarbusinessArbeitsplätze•incl.solarpools•incl.exportsSource:FaningerandAustriaSolar,2003employeesSolarInstallationsinSingle-FamilyHousesforWarmWateraround140.000buildings(marketshare13%)SolarCombi-SystemsforWarmWaterandPartly-SolarSpaceHeatingaround20.000buildings(marketshare2%)SolarInstallationsinResidentialHousingUnitsmulti-familyhouse,Salzburgaround600buildings(marketshare:1%ofallflats)SolarInstallationsforTourismBuildingsSki-Restaurant,TyrolRestaurant-Hotel,Tyrolaround1.000buildings(marketshare4,5%)SolarAssistedDistrictHeatingwithBiomass/CityNetMostbeautifulsolarsysteminAustriaAward2003LargestSolarSysteminAustriaaround25buildings(total:600biomassdistrictheatingsystems)SolarInstallationsforBusinessBuildingsFa.Sonnenkraft,CarinthiaAEEINTEC,StyriaFa.SIKO,TyrolFa.TechnischeAlternativeLowerAustriaonlyafewbuildingstodaySolarInstallationsforSwimmingPoolsLargestsolarinstallationinapublicbathVienna,1.968m226publicbaths,remainderprivate(total:580.000m2)NewMarkets:FassadeCollectorsLargestfassadecollectorinAustria:Linz,365m2AustrianSolarTechnologycanbefoundalloverEuropeHotelinBulgariaHomeforoldpeopleInGermanyDistrictheatinginSwedenPublicbathinItalyExamplesofAustriansolartechnologyineuropeancountriesMarketing-Campaigs:5TheoriestoSuccess“DefinedTargetGroups“SocialMarketingthroughPartner-Networks“OffensiveInvolvementofCraftsmen“HighQualityoftheProducts“AdditionalMotivationlikeSubsidiesorGrantsSource:SolthermCampaignGuidelines2003TopicalSolarcampaigninAustriaExample:DefinedTargetGroupSchönsteSolaranlageÖsterreichsAuszeichnung2003TargetGroup:ArchitectsandPlannersTopicalSolarcampaigninAustriaExample:socialMarketingÆPartners¾Austrian„DayoftheSun“¾on9thofMai2003¾Solardayat10MembersofAustriaSolar¾Infotablesin15CommunitiesinseveralRegions¾Infoeventsat7UniversitiesinVienna,Carinthia,U