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五邑大学本科毕业论文I摘要随着经济日趋全球化，资本日趋更广泛地流动，企业私有化、合资、收购兼并、企业重组等活动日益频繁，这些活动无不涉及企业价值的评估。同时企业财务目标已由利润最大化逐渐转变为企业价值最大化，企业价值也越来越成为企业管理当局关注的核心内容。企业价值评估又称公司价值评估，将企业看作一个经营整体，评价其未来进行交易时的交换价值，并以价值最大化为原则进行重大交易和商业战略的选择。它已经逐渐成为资产评估业的一个重要发展方向。本文将探讨企业价值评估的三种方法：成本法、市场法、收益法，并分别讨论了其各自的适用性和局限性。通过对比分析，应该针对不同情况选用不同方法进行估价,不只是考虑单一方法，而应当多方法并用，互相参考印证，保证企业价值评估结果的准确性。关键词:企业价值评估成本法收益法市场法五邑大学本科毕业论文IIAbstractWithgraduallyglobalizationofeconomyandcapitalflowwidely,firmcooperation,jointventure,mergerenterpriserestructureetc,alltheactivitiesareinvolvedinbusinessvaluation.Enterprisefinicalobjectivehastransferredfrommaximizationofprofittomaximizationofenterprisevalue,businessvaluationhasbecomecoreissueoftheenterprisemanagement.Businessvaluationalsocalledcorporationvaluation,takingtheenterpriseasawhole,evaluatesitsvalueforexchanginginthefuture.Itisabidedbytheprincipleofmaximizationofenterprisevalue,businessstrategyselection,andassetappraisalwilldeveloptowardit.Thispapergivesananalysisonthethreemethodsofcorporatevaluation,thatis,thecostmethod,marketmethod,incomemethod.Furthermore,itdiscussestheirrespectiveadaptabilityandlimitation.Throughthecontrastanalysis,itpointsoutinthepracticalapplicationenterprisevalueassessmentmethodwemustconsiderdifferentcases,whenwechoosedifferentmethods,weshouldnotonlyconsiderthesolemethodapplication,butseverlones,mutuallyrefersverfies,whichguaranteeenterprisevalueappraisalresultaccuracy.KeyWords:enterprisevalue;costmethod;incomemethod;marketmethod五邑大学本科毕业论文III目录摘要........................................................................IAbstract...................................................................II绪论........................................................................1一、企业价值评估的基本理论概述..............................................2（一）企业价值的概念.....................................................................................................................21.企业价值的含义....................................................22.企业价值的意义....................................................2（二）企业价值评估的概述.............................................................................................................31.企业价值评估的概念................................................32.企业价值评估的特点................................................33.企业价值评估的范围................................................34.企业价值评估的意义................................................3(三)企业价值评估理论的概述........................................................................................................41.企业价值评估的理论依据............................................42.企业价值评估的应用现状............................................4二、企业价值评估方法分析及风险规避..........................................5（一）企业价值评估方法的概述.....................................................................................................51.企业价值评估方法的含义............................................52.企业价值评估方法的分析............................................53.价值评估方法选择的原则............................................7（二）企业价值评估中的风险识别与规避....................................................................................91.企业价值评估的风险识别............................................92.企业价值评估方法的风险规避........................................9三、企业价值评估方法的实用性分析...........................................11（一）企业价值评估目标公司的选择背景..................................................................................11（二）伊利集团进行企业价值评估的必要性..............................................................................111.乳制品行业竞争加剧，伊利集团需要进行价值管理.....................112.伊利集团的战略发展需要进行企业价值评估...........................113.公司上市需要对其进行价值评估.....................................11（三）伊利集团价值评估分析.......................................................................................................121.竞争优势分析.....................................................122.伊利集团产品结构及盈利能力分析...................................12（四）伊利集团的企业价值评估过程..........................................................................................121.伊利集团价值评估方法的选择.......................................122.伊利集团绩效预测.................................................133.预测伊利集团的价值...............................................134.伊利集团价值评估参数的敏感性分析.................................185.伊利集团价值评估总结.............................................19（五）伊利集团基于企业价值评估的价值创造.........................................................................191.提高销售增长率...................................................192.制定有效的营销策略...............................................193.税收筹划：降低企业有效税率.......................................19五邑大学本科毕业论文IV4.降低营运资金占用.................................................195.建立风险预警机制，强化风险管理...................................206.差异化战略.......................................................20结论......................................................................21参考文献...................................................................22致谢.......................................................................23五邑大学本科毕业论文1企业价值评估方法及实用性分析绪论随着现代企业制度的建立和产权市场的不断发展，人们日益清楚地认识到，在市场经济条件下，作为商品生产者的企业本身也是一种商品，可以在市场上进行估