华为公司市场导向的自主技术创新战略研究

上海交通大学硕士学位论文华为公司市场导向的自主技术创新战略研究姓名：徐丹申请学位级别：硕士专业：工商管理指导教师：董正英2009052433G()4:5THERESEARCHOFHUAWEICORPORATIONFORMARKETTINGORIENTEDSTRATAGEMOFINDEPENDENTTECHNOLOGYINNOVATIONABSTRACTAstherapidlydevelopmentofChinainformationeconomyandtheinternetindustry,ithasprovidedvaluabledevelopmentopportunityandthehugedevelopmentmarketingforthecommunicationfacilitymanufacturingindustry,thecommunicationfacilityindustryisbecomingoneoftherapidlydevelopmentindustry.Withtheglobalizationofcommunicationstechnologyinnovationandindustrialupgrading,aswellasChinesetelecomindustryrestructuringandthefuturelarge-scalecommercialof3G,thesehavebroughtopportunitiesformanyenterprisesofcommunicationfacilitysuchasHuaweiTechnologyCo.,butalsomadetheseenterprisesfacedupthesternchallenge.Ifsomeonewantstobeinvincibleinthisincreasingintensemarketingcompetition,hemustfulfillthetechnologicinnovationcontinuously.HuaweiTechnologyCo.(orcalledHuawei)isoneofthebestcompaniesinChinacommunicationfacilityindustry,andalsoitistherepresentativeofChinesehigh-techandlarge-scaleprivateenterprise.Duringthedevelopmentfromasmallcompanytoabigenterprise,Huaweihasexperiencedaprogressivedevelopmentofthegrowthprocess.However,oneofthemainreasonofHuaweiisabletostablyandrapidlygrowisthatHuaweiadoptedtechnologyinnovationstratagem.Asoneoftheimportantcompany6functionalstrategies,themarket-orientedstrategyofindependenttechnologyinnovationhasachievedgreatcontributionforthecompanydevelopmentandinternationalization.ThisarticlestudiestechnologyinnovationstratagemofHuawei,byresearchingthebackgroundconditionsofstratagem,theevolvementandchoiceofstratagem,analyzedthecharacteristicsandfulfillmentofthemarket-orientedstratagemofindependenttechnologyinnovation,whichisifenterprisewantstoachievetheirowntechnologicalinnovationstrategem,wemustlearntoseizetheopportunityofastrategicrestructuring,afterthesuccessofthetransition,theymustcontinuouslyfulfilltechnologicalinnovation,furthermore,theyhavetoselectthecorrectstrategytoimplementtechnologicalinnovationstrategy,andtobegoodatinnovationthroughcooperationtoenhancetheeffectivenessofinnovation,andputthemarketdemandasguidelineoftechnologyinnovationstrategy.Finally,thisarticleevaluatedtheachievementoftheindependenttechnologicinnovationstratagemandsummarizedthefactorshowtosuccessfullyimplementtheinnovationstratagem,triedtoresearchthegeneralruleoftechnologicinnovationstratagemofChineseHigh-techEnterprise,Hopecanbringhelpandinspirationtoourcountry'sHigh-techenterpriseswhentheysetuporchooseinnovationstratagem,andreferencehowtoimplementwhentheywanttofulfillthemarket-orientedstrategyofindependenttechnologyinnovation.KEYWORDS:HuaweiTechnologyCo.,market-orientedindependenttechnologyinnovation,innovationstratagem12009482200948200948MBA11.13GTDCDMAWCDMA2008160020083G200725.05%27.9%2.851-10724.0319.7%20082-33G30002GIPTVWiFi20083G2008-201090003000200732%20093400200750%20084-2009325%-30%2009-2010(Innovation).(JAShumpeter)1911:(1)(2)(3)(4)(5)801974(C.Freeman)19982000.1990(6):73-74C.FreemanTheEconomicsofIndustrialInnovationHarmondsworthPenjuin,19741998(11):152000(2)MBA5:MBA62.1.2:(/)()::1()2345(1)1TwomodeoftechnologyinnovationMBA7(2)2Transformprocessofmarketingdemandfortechnologyinnovation:12()3.2.1.31MBA82333Themodesoftechnologyinnovation2.2MBA9.2.2.1208019501970100'19791993700122.2.22003(10)30-31MBA10“”“”2.2.3:MBA11()MBA123.13.1.1198719882,HAX20LTE/HSPA/WCDMA/EDGE/GPRS/GSM,CDMA20001xEV-DO/CDMA20001X,TD-SCDMAWiMAXIMS,MobileSoftswitch,NGNFTTx,xDSL,,LANSwitchIN,mobiledataservice,BOSSUMTS/CDMA87,50243%200835,773PCT1001005036200823346%75%3.1.22008://()LTE10%2007GlobalMarine20072007IPFMC20068.8H3C49%UMTS2005BT21BT21(MSAN)2004TD-SCDMATelfort250020033Com20025.5220017.5AvansysITU20001199920012003CMM4CMM51997GSM1998MBA1419951519921990PBX1988PBX3.23.2.1SWOTS(Strength)::2001302G/2.5G/3GBITSSTP30(Weakness)()3.33.3.1SWOTO(opportunity)WTO3GFTTxMBA163GFTTH20035200919.525.46%20093G15%3G20003GFTTx,15%1200823G/B3GOFDMMIMO4GWCDMALTE320093G3GTDS-CDMA4200813%28%6.6%400014%15%3.9734MBA173.3.2T(Threats):10200420072347.571.5115.250%200720020081752008NEC352008233://shiwei88.blog.sohu.com/5546314.html(DETNORSKEVERITAS)IS01400112(Etisalat)UMTSEtisalat2004TD-SCDMA163NE5000TSR100%MBA22GbitNE9075%1200ADSLFrost&Sullivan20042004