演讲讲义,杨金才先生-slide1

TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarket中国安防产业现状及外资企业的市场发展之路Mr.YangJin-Cai杨金才先生Chairman,ShenzhenSecurity&ProtectionIndustryAssociation深圳市安全防範行业协会会长中国安防产业现状及外资企业的市场发展之路TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketContents:主要目录：A/SummaryofChinaSecurityIndustry一、中国安防产业概述1.TheDevelopmentofChinaSecurityIndustry中国安防产业发展历程2.TheCurrentSituationofChinaSecurityIndustry中国安防产业发展现状3.TheCurrentLaws&OrdinancesofChinaSecurityIndustry中国安防产业的现行法规政策B/TheDevelopmentofForeign-fundedPlayersinChinaSecurityMarket二、外资企业的安防市场发展之路1.TheCurrentSituationofForeign-fundedPlayers外资企业现状2.StrategiesofForeign-fundedPlayersEnteringChinaMarket外资企业进入中国市场的策略3.PopularProblems&OpportunitiesofChinaSecurityMarketatPresent:SecurityinCampus,AlarmService,RuralSkillDefense中国安防市场热点和商机：校园安全、报警服务、农村技防中国安防产业现状及外资企业的市场发展之路TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketTheDevelopmentofChinaSecurityIndustry中国安防产业发展历程-1stStage:FoundationPeriod(1979-1985)第一阶段：中国安防产业的形成时期（1979-1985）-2ndStage:InitialDevelopmentPeriod(1986-1996)第二阶段：中国安防产业的初步发展阶段（1986-1996）-3rdStage:RapidDevelopmentPeriod(1997-2003)第三阶段：中国安防产业的快速发展阶段（1997-2003）-4thStage:Comprehensive&MatureDevelopmentPeriod(2004toPresent)第四阶段：中国安防产业全面成熟发展阶段（2004年至今）中国安防产业现状及外资企业的市场发展之路TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketCurrentSituationofChinaSecurityMarket中国安防产业发展现状-IndustryRegionalizationLeadstoaSituationwhere3RegionsSharingEqualImportance:TheGuangzhou,ShenzhenandPearlRiverDelta,TheTheShanghai,HangzhouandZhangjiangDelta,TheBeijing,TianjingandRoundBohaiEconomicZone-产业区域化格局呈现三足鼎立之势:广深珠江三角洲、沪杭长江三角洲、京津环渤海经济区中国安防产业现状及外资企业的市场发展之路TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketCurrentSituationofChinaSecurityMarket中国安防产业发展现状-SafetyCityBuildingwithUniqueChineseCharacteristics:Withdevelopingsafetyinfrastructureindepthasamedia,nationalintegratedadministrationworkonsocialsecurityistodevelopbuildingactivityinsafetyprovince,city,county(town,region);hence,‘safetybuilding’isregardedasabasicnationalpolicytoenhancearapidandhealthydevelopmentofsecurityindustry.-独具中国特色的平安城市建设:全国社会治安综合治理工作要以深入开展平安建设为载体，重点开展平安省、市、县(市、区)建设活动。由此确定了“平安建设”为我国的一项基本国策。推动了安防产业的快速健康发展。中国安防产业现状及外资企业的市场发展之路TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketChinaSecurityIndustry-CurrentLaws&OrdinancesGoverning中国安防产业现行法律法规建设–InOctober1989,MinistryofPublicSecuritypublishedManagementMethodofProductionPermitforSocialPublicSafetyProduct(Trial)1989年10月，公安部发布了《社会公共安全产品生产许可证管理办法》（试行）–In2008,formulatingSocialSecurityandTechnologyProtectionOrdinancewascompleted.2008年完成了《社会治安技术防范条例》的制订–In1Jan2010,StateCouncilofficiallyannouncedthatSecurityServiceManagementOrdinance(thefirstordinanceinsecurityindustryinChina)cameintoeffect于今年1月1日由国务院正式颁布实施《保安服务管理条例》(我国首部保安行业法规)中国安防产业现状及外资企业的市场发展之路TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketTheDevelopmentandOpportunitiesofForeign-fundedPlayersinSecurityMarket-TheCurrentSituationofForeign-fundedPlayers外资企业的安防市场发展之路-外资企业现状–Inlate80’s,someforeign-fundedplayersstartedtheattempttoenterChinasecuritymarketgradually.Inmid90’s,thesituationwasintensified.LargeamountofforeignproductsandmanufacturersenteredChinasecuritymarket.–80年代末，一些外资企业便开始陆续尝试进入中国安防市场，到90年代中期，这一现象得到加强，大量外国产品及大批国外厂商进入中国安防市场中国安防产业现状及外资企业的市场发展之路TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketTheDevelopmentandOpportunitiesofForeign-fundedPlayersinSecurityMarket-TheCurrentSituationofForeign-fundedPlayers外资企业的安防市场发展之路-外资企业现状–Domesticcorporationsoccupies70%ofChinasecuritymarket,emphasizingonmiddletolow-endmarket;Foreign-fundedplayersoccupiesapproximately30%ofChinasecuritymarket,emphasizingonhigh-endmarket.–我国安防企业占据了国内安防市场70%的份额。侧重在中低端市场。外资企业占据中国安防市场的份额在30%左右，而且主要侧重在高端市场。中国安防产业现状及外资企业的市场发展之路TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketTheDevelopmentandOpportunitiesofForeign-fundedPlayersinSecurityMarket-TheCurrentSituationofForeign-fundedPlayers外资企业的安防市场发展之路-外资企业现状中国安防产业现状及外资企业的市场发展之路TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarket-Currentlythereareapproximately1000soleproprietorsandjointventuresenteringChinasecuritymarketwhereforeign-fundedplayersmainlycomefromvariouscountriesandregionsincludingJapan,USA,Korea,Germany,Singapore,Israel,UK,France,Canada,Sweden,Australia,Taiwan,HongKongetc.-目前进入中国安防市场的独资和合资企业大约在1000家左右，外资安防企业主要来自日本、美国、韩国、德国、新加坡、以色列、英国、法国、加拿大、瑞典、澳大利亚、台湾和香港等国家和地区TheDevelopmentandOpportunitiesofForeign-fundedPlayersinSecurityMarket-StrategiesofForeign-fundedPlayersEnteringChinaSecurityMarket外资企业的安防市场发展之路-外资企业进入中国安防市场的策略–Thereareapproximately20-30foreign-fundedbrandsenteringChinasecuritymarketeveryyear.Aroundone-thirdofthemaresuccessful.–每年进入中国市场的外资安防品牌约有二三十个，成功的大约占三分之一中国安防产业现状及外资企业的市场发展之路TheDevelopment&OpportunitiesofForeign-fundedPlayersinChinaSecurityMarketTheDevelopmentandOpportunitiesofForeign-fundedPlayersinSecurityMarket-StrategiesofForeign-fundedPlayersEnteringChinaSecurityMarket外资企业的安防市场发展之路-外资企业进入中国安防市场的策略–It