演讲：Walmart沃尔玛

Loading…STRUCTURERelevantInformationCompanyCultureDevelopmentinchinaManagementPatternBusinessStrategiesImportantVideosSTRUCTURERelevantInformationCompanyCultureDevelopmentinChinaManagementPattern1.InformationBusinessStrategyImportantVideos1.Informationa.CompanyInformationIn1962foundedbyMr.SamWaltoninArkansa.USAIn1991becamethebiggestoneinretailtradeIn2008thesalesvolumewasupto$405.6billionIn2010gotthefirstplaceintheFORTUNENowowns2133stores,469Sam’sclubsand548supercenters1.Informationb.DistributionMap1.Informationc.IntheFORTUNEThreemetersmileprinciples1.Information2.Culture“Respectemployees”“Servecustomers”“Seektheexcellence”“SavemoneyLivebetter”“Alwayslowprices”Mainvalue:Aims:Ideas：“EveryDayLowPrice”3.InChina2.CultureThefirstSupercenterandSAM'SCLUBwereopenedinShenzhenin1996ThefirstNumbera.138WalmartSupercentersb.3SAM’sClubsc.2WalmartNeighborhoodMarketsStockOwnsthe38%stockoftheTRUST-MARK（好又多）and102marketsofTRUST-MARKinChina.CharitiesHasdonatedmore60millionyuantoChinesecharitiesandwelfaresofar.ChancesHascreatedmorethan50000emplomentopportunitiesinChina.4.Management3.InChinaStandardizationofthestoredesignEquilibrationoftheorganizationalstructureNormalizationofthemanagementA.B.C.a.sunsetprinciplec.morethansatisfiedserviceprincipleb.10feetprinciple4.Management5.StrategiesConsumerpositioningstrategyProductmixstrategyLow-pricecompetitionstrategyPurchasingstrategyPromotionstrategyTechnologyreformationstrategyA-----B-----C-----D-----E-----F-----ConsumerpositioningstrategyProductmixstrategyLow-pricecompetitionstrategyPurchasingstrategyPromotionstrategyTechnologyreformationstrategyA-----B-----C-----D-----E-----F-----DistributionstrategyG-----5.Strategies5.Strategies6.VideosAdvertisementsOldAdvertisementNewAdvertisement6.Videos7.ConclusionImpressionsWalmartinChineseHeart7.ConclusionSuccessWal-Mart’swaytosuccess：1.Developthechainmanagement2.Usetheadvanceddistribution3.Payattentiontoitsculture