英国的shoppingmail企业经营报告(1)

TheTraffordCentreInformationPackProducedMay2001ADevelopmentbyTheTraffordCentreLtdAWholly-OwnedSubsidiaryCompanyofPeelHoldingsp.l.c.CONTENTSPageIntroduction1TheTraffordCentreFacts2DesignStatement3History6TheConstructionProgramme8TheDevelopment&it’sSize10ManagementofTheTraffordCentre12ManagementApproach14DepartmentStructure15Recruitment,Training&Selection16TrainingPackages17InvestorinPeople18CustomerService19Security22Health&Safety24EnvironmentalServices25BuildingServices28Marketing29Finance32IT33TheRegion&it’sPeople34Socio-EconomicProfile35TheTraffordCentre&ComparableStatistics36TheImmediateLocality37TransportationLinks38Manchester40PeelHoldingsp.l.c.41RegionalSportsCentre42Summary43Appendix1-MarketResearchFindings44Appendix2-Maps&Plans481THETRAFFORDCENTRESITECOVERS150ACRESANDCONTAINS100,067sq.mOFRETAILAND29,954sq.mOFCATERINGANDLEISURESPACE.THETRAFFORDCENTRECATCHMENTAREAISLARGERANDMOREPOPULOUSTHANANYOTHERREGIONALSHOPPINGCENTREINTHEUK.7,000PEOPLE,INCLUDING380TRAFFORDCENTRESTAFFAREEMPLOYEDATTHECENTRE.THEREARE10,000FREEPARKINGSPACES,280STORES,FIVENATIONALLYRENOWNEDANCHORSTORES,EUROPE’SLARGESTFOODCOURTWITHSEATINGFOR1600AND36RESTAURANTSPROVIDING6000COVERS.THETRAFFORDCENTRECURRENTLYATTRACTS24MILLIONVISITSANNUALLYWITHANAVERAGEWEEKLYFOOTFALLOF465,000.THETRAFFORDCENTREWASCONCEIVEDIN1984.PLANNINGPERMISSIONWASSOUGHTIN1986ANDAPPROVALWASFINALLYUPHELDBYTHEHOUSEOFLORDSIN1995.ITTOOK27MONTHSTOBUILDANDOPENEDONSEPTEMBER10TH1998.TheTraffordCentreFactsTheTraffordCentrewasconceivedin1984.Planningpermissionwassoughtin1986andapprovalwasfinallyupheldbytheHouseofLordsin1995.Ittook27monthstobuildandopenedonSeptember10th1998.TheTraffordCentresitecovers150acresandcontains100,067sq.metresofretailand29,954sq.metresofcateringandleisurespace.Itislocatedapproximately9kmtothewestofManchestercitycentre,closetojunctions9and10ontheM60(formerlyM63),withconvenientaccesstotheM602viaCentenaryBridgeandanexcellentdualcarriagewaylinktothecitycentre.TheTraffordCentrecatchmentareaislargerandmorepopulousthananyotherregionalshoppingcentreintheUKandcomprises5.3millionpeoplewithina45-minutedrive-timeband,withatotalpotentialretailexpenditureof£13billion.Thereare10,000freeparkingspaces,280stores,fivenationallyrenownedanchorstores,Europe’slargestfoodcourtwithseatingfor1600,36restaurantsproviding6000covers,a20-screencinemaandanentertainmentvenuecalledNamcocontainingan18-lanebowlingalley.7,000people,including380TraffordCentrestaff,areemployedattheCentre.TheTraffordCentrecurrentlyattracts24millionvisitsannuallywithanaverageweeklyfootfallof465,000.TheTraffordCentreisatouristdestination,attractingvisitorsfromallovertheUKandbeyond.Over4,200coachesvisitannuallybringingmorethan150,000peopletotheCentre.TheTraffordCentre’sUCIcinemahasbeenthebusiestcinemaintheUKattractingonaverage28,500customersaweek.TheTraffordCentrehasawiderangeofexcellentcustomerservicesanditsemployeesarehighlytrainedandwellmotivated.TheCentreachievedInvestorinPeoplestatusinitsfirstfewmonthsofopeningandhasbeenawardedmanyotherprestigiousawards.2TheManchesterregionhasenjoyedthebenefitsofpioneeringdevelopmentsonaworldscaleformanyyears.AmongthesetheManchesterShipCanalremainsamonumenttoman’sdeterminationtobeattheforefrontofprogress.TwoyearsaftertheShipCanalopenedTraffordParkwascreatedwithitsmanylargeandinnovativebuildings.TheTraffordCentre,builtforthe21stcenturyandbeyond,isthelateststatementofbeliefinthearea’sfutureandcanbeseenasacatalystforthecontinuedregenerationoftheParkanditssurroundings.Shoppingis,increasingly,aleisureactivityandfromtheoutsettheCentrewasconceivedonagrandscalesoastoattractshoppersandentertainthemfromthemomenttheyentered.ThesiteisflatwithasmallwoodradiatingfromtheCentretothewestcorner.ViewsintothesitecanbegainedfromtheelevatedpartsofJunctions9and10ontheM60.Viewsoftheuppersectionofthebuildingcanbegainedfromthemotorwayalongthewesternboundarywherethestatuesabovethecolonnadecreateasenseoftheatreandintroducetheleisurearea.Surroundingthebuildingareattractivelandscapedareas,includingtheexistingwoodlandarea.Tree-linedwalksleadpeoplefromthecarparkstoconvenientlylocatedentrancesintotheshoppingandleisureareas.DesignStatementTheSite3Thebasiclayoutprovidesapowerfulshoppingmachine,withanevendistributionofcarparkingaroundtheCentre,createdinsuchawaythathalfofallvisitorsenteratgroundlevelandhalfatfirstfloorlevel.Suchanarrangementisvitaltoensureanevendistributionofpedestriansintothescheme,whichguaranteesallpartsoftheCentrearelettogoodtenants.Thedeckedcarparks,whicharescreenedbyatallhedgeandtrees,givewayatthecentreoftheschemetoalandscapedcourtwhichformsthesettingforSelfridges.AlargeleisureareaintheCentre,TheOrient,includingrestaurantswithatotalof6,000coversopensoutintoalandscapedcourtyard,ThePlace,whichinturnopensoutintotheexistingwoodland,whichprovidesthesettingforahotel.ThePlanDesignPhilosophyThedevelopmentproducesaseriesofmajorbuildingspredominantlyinward-lookingandlinkedbyglazedmallsofanextrovertcharacter.Totryandexpressthisdevelopmentasasingleformallycomposedbuildingwouldbeunsuccessfulonaccountofthesh