竞争战略核心概念

111.2.3A.3B.IBMCrayResearch4041MckKinseyCluck1980Banron1981Bover1978llllllllllllllllCoosl9371972Teecel9801985FullerRawlin-son1984LawrenceandLorsch,1967K·John·K·wellslll”15PankajGhemawat1984llllllllllllllllllllllllllllllllllllllllllllllllllStuart1981lllllpricePremiumLancaster1979lllllllllllllllllllllllllshocker#srintivasan1979llllllForbisandMenta1979llllllllllllllstaiwaySous1981Levitt198119794445lllllllllllll1985lllllllllllllllllllllllllllllAbernathyDfferback1983AkernathyClarkkantrow1983llllllllllllBloomKotlr1975Scbmalensec1978lllllllllllBloomKotlr1975BloomKotlrCavesFortantoGhemawat1981lllllBloomKotlr1975Buzzell1981BCG1976421BcG/6-17-1lllllllMoriaty1983BonomaShapiro1984kotgrllll7-3llllllllllllLeviff1960llllllllllllllllllllllllllllll3Robertson1971F1-FexponentialktimeMansfield1961Bass1969Fischer#Pry1971Fisherpry50SGompertz37Maha-janMnller1979lllllllll1981Haspcslagh19821000300porter1985R·JohnR.wells1984lll919292Wells1984939-4,,llllR.JohnR.Wells1984lllPOrter1985ThomasSchelling1960lllllllLorchchAllen1973Galbraith1973BrunswickStengrevics1981lllllllllLorschAllen1973LawrenceLorsch1967,Kotter19821981StengreviCStengrevicsCalbraith1973Ecces1985Stengrevics1981LorschAllen1973CuptaCovindarajan1983,AmericanExpressCompany1982llllllllWilliamson1973M-MlllAdamsandYe1en197619836pierreWackRiChardRumelt&RuthRobitsehek19791000822kleinandLinneman19791983Malaska1980Man-deli1982Wack1984ll134**13513-3lllllllll1361717-??7?/138Hanmllton1981wack1984A·Dixit1980lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll151YiP1982YiPllllllllPorter1985llPorter1985