趋势科技的经营模式

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竞争环境下的广告策略研究作者:张庶萍学位授予单位:天津大学参考文献(177条)1.中国广告年鉴(2001-2004)20042.LittleJohnDCAggregateadvertisingmidels:thestateofart1979(07)3.LancasterKM.JudithASternComputer-basedadvertisingbudgetingpracticesofleadingU.S.consumeradvertisers1983(04)4.HanssensDM.ParsonsSchultzMarketresponsemodelseconometricandtimeseriesanalysis20015.FriedmanLawrenceGametheorymodelsintheallocationofadvertidingexpenditures1958(11)6.ShakunMelvinFAdvertisingexpendituresincoupledmarkets-agametheoryapproach7.GuptaS.KKrishnanMathemamaticalmodelsinmarketing1958(11)8.SchmalenseeRichardAmodelofpromotionalcompetitioninoligopoly1976(10)9.VIdaleM.WolfHAnoperationsresearchstudyofsalesresponsetoadvertising1957(06)10.LittleJohnDCAggregateAdvertisingModels:theStateoftheArt1979(8-9)11.NerloveM.ArrowKJOptimaladvertisingpolicyunderdynamicconditions196212.BassFrankMNewproductgrowthmodel-forconsumerdurables1969(01)13.OlsderGeertJSomethoughtsaboutsimpleadvertisingmodelsasdifferentialgamesandthestructureofcoalitions197614.MukundanRangaswamyElsnerLinearfeedbackstrategiesinnon-zero-sumdifferentialgames1975(01)15.Dealk.SethiSPThompsonAbilinear-quadraticdifferentialgemeinadvertising197916.CaseJamesHEconomicsandtheCompetetiveProcess197917.EricksonGaryMAmodelofadvertisingCompetition1985(08)18.Fruchter.GilaE.KalishSClosedadvertisingstrategiesinaduoply1997(01)19.Fruchter.GilaEThemany-playeradvertisinggame1999(11)20.LeitmannG.SchmitendorfWEProfitmaximizationthrougnadvertising:anon-sundifferentialgameapproach1978(08)21.ClemhoutSWanInteractiveeconomicdynamicsanddifferentialgames1979(01)22.DocknerFeichtingerJorgensenTractableclassesofnonzero-sumopen-loopNashdifferentialgames:theoryandexamples1985(02)23.FershtmanCIdentificationofClassesofDifferentialGamesforwhichtheOpenLoopisaDegenerateFeedbackNashEquilibrium1987(11)24.FeichtingerGTheNashsolutionofanadvertisingdifferentialgeme:generalizationofmodelbyleitmannandschmitendorf1983(11)25.JφrgensenSAdifferentialgamessolutiontoalogarithmicadvertisingmodel1982(05)26.FeichtingerDocknerAnotetoJorgensenlogarithmicadvertisingdifferentialgame1984(01)27.DealK.SethiSP.ThompsonAbilinear-quadraticdifferentialgameinadvertising197928.SorgerGerhardCompetivedynamicadvertising:amodificationoftheCasegame1989(01)29.TengThompsonOligoplymodelsforoptimaladvertisingwhenproductioncostsobeyalearningcurve1983(12)30.HorskyMateDynamicadvertisingstrategiesofcompetivingdurablegoodproducers1988(04)31.EricksonGaryMAmodelofadvertisingCompetition1985(08)32.DocknerJorgensenNewproductadvertisingindynamicoligopolies199233.TapieroChariesSAgeneralizationoftheNerlove-Arrowmodeltomulti-firmsadvertisingunderuncertainty1979(11)34.FershtmanChaimGoodwillandmarketsharesinoligopoly1984(08)35.RaoRamCAdvertisingdecisionsinoligopoly:anindustryequilibriumanalysis1984(10)36.ChintaguntaPradeepKInvestigatingthesensitivityofequilibrium:profittoadvertisingdynamicsandcompetitiveeffects1993(04)37.ThepotJacquesMarketingandinvestmentpoliciesofduopolistinagrowingindustry1983(06)38.FershtmanChaimVijayMarketsharepioneeringadvantage:atheoreticalapproach1990(08)39.FriedmanAdvertisingandoligopolisticequilibrium198340.PigaCCompetitioninaDuopolywithStickyPriceandAdvertising200041.QinanWang.ZhangWuAduopolisticmodelofdynamiccompetitiveadvertising2001(02)42.LucaColombo.LucaLambertiniDynamicadvertisingundervrticalproductdifferentiation2002(02)43.PrasadA.SPSethiCompetitiveAdvertisingunderUncertainty:AStochasticDifferentialGameApproach200444.DocknerE.JorgensenN.VanLongSorgerGDifferentialGamesinEconomicsandManagementScience200045.EricksonDifferentialgamemodelofadvertisingcompetition199546.EricksonDynamicmodelsofadvertisingcompetition200347.李克克.唐小我广告竞争与市场进入壁垒[期刊论文]-电子科技大学学报1999(6)48.任方旭.邵云飞.唐小我寡头垄断市场下的广告竞争策略研究[期刊论文]-河南科学2002(3)49.王志凌.黎志成双寡头广告竞争的定性模拟技术研究[期刊论文]-武汉理工大学学报2002(12)50.李煜.盛昭瀚.姚洪兴一类广告竞争模型的延迟反馈混沌控制方法[期刊论文]-预测2003(1)51.童纪新.裴明.李煜两强市场广告竞争混沌的参数调节反馈控制方法[期刊论文]-河海大学学报(自然科学版)2004(3)52.CrimminsECAmanagementguidetoCooperativeadvertising199953.CrimminsECCooperativeadvertising198554.BergerPDVerticalcooperativeadvertisingventures197255.DuttaS.BergenM.JohnGVariationsinthecontractualtermsofcooperativeadvertisingcontracts:anempiricalinvestigation199556.FulopCTheroleofadvertisingintheretailmarketingmix198857.SomersTM.GuptaYP.HerriottSRAnalysisofcooperativeadvertisingexpenditures:atransfer-functionmodelingapproach199058.YoungRF.GreyserSAManagingcooperativeadvertising:astrategicapproach198359.RoslowS.LaskeyHATheenigmaofcooperativeadvertising60.DantRP.BergerPDModelingcooperativeadvertisingdecisionsinfranchising199661.BergenMGJohnUnderstandingCooperativeAdvertisingParticipationRatesinConventionalChannels199762.KimSY.StaelinRManufacturerAllowancesandRetailerPass-ThroughRatesinaCompetitiueEnuironment199963.HuangZM.LiSXCo-opadvertisingmodelsinamanufacturing-retailingsupplychain:agametheoryapproach200164.LiSX.HuangZM.AshleyAManufacturerandretailercooperationthroughfranchising:achanceconstrainedgameapproach200265.ChintaguntaPK.DJainAdynamicmodelofchannelmemberstrategiesformarketingexpenditure199266.JorgensenS.TaboubiCooperat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