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車—旅車例老1,21,31立理2路3車年40旅來,旅車率7.2%(1997)30%(2003)旅車2140車年來行車車行略了車旅車量立(DSS)(preference)數車車量(weight)車AbstractThevehiclemarketinTaiwanisabout400thousandsayear.Intherecentyears,asthelifestyleinTaiwanchanges,themarketshareofrecreationvehiclewithmulti-functiongrowsrapidlyfrom7.2%(1997)to30%(2003).Thisyear(2004),thereare21vehiclecompaniesinTaiwansalerecreationvehicles,andthereare40typesofrecreationvehicleintotalforcustomerstochoose.Conductedbythevehiclecommercialsatpublicmedia,buyersusuallyfocusonwhatthevehiclecompaniesemphasizeon,andneglectthemostbasicpartsthattheyneedmost.Thisresearchtriestobuildupadecisionsupportsystem(DSS)withinteractivemodeling,basedonmeasurableindicesofrecreationvehicles.ThisinteractiveDSScombinessubjectivepreferencesandobjectivedata,andprovidesbuyersthebestbuybasedonthemeasurableindicesweightingaccordingtowhattheyreallyneed.旅車Keywords:SUV;DSS;weight1.車年不量2001年28.7200444[1]旅來旅車率1997年7.2%30%旅車車21車40旅車不行不行車行車流車不車車量不行行車便旅車福更車旅車率不旅行旅車例車量車車旅車2.旅車/,,樂,惡劣[2]車度度利料理來行[3](1997)車[4](DSS)理,[5]理不3.料立旅車量立旅車車列說:()流()量()料3.1車:()()()()()(六)省()說:量料NOYES流省車車行李輪省車力力力力力量量流車車滑車力行車車雷行行力車車3.1.1車車車車車1量車車車3.1.2力力2量力力3.1.3ABSAirBag滑車雷3量滑車雷3.1.4CD行GPSVCD4量行3.1.5不車量車車車車說車車車車不車異不車料來車來3.1.6省省車量力力5省量省車量力力3.1.7了不了車車:6車量車車車力力滑車雷行省車量力力3.2(WeightedSumModel)來數(preferencestructure)劣(ordering)車料(normalization)(WeightedSumModel)()數(料)3.3料理旅車車料料7車料料來(理)3.4(DSS,DecisionSupportSystem)念GorryScottMorton[4](DSS)理,理車略旅車略量車車車旅車車輪輪料車輪輪濾車車行(real-time)例不100%1stlevel:2ndlevel:4車3.5旅車例說21車76車7車輪車輪來旅車不5—6車(real-tine)100%100%降不行7行行車列8車旅車車行10車車列,例,(ordering)KiaSorento3.5旅車KiaSorento3.5列,80%,0%~10%(7),KiaSorento3.5車車4.論車,(MCDM)車量,(WSM),(preference)車(ordering),車數參參林(2004)車路車468(2004)車不111(1994)行理(1997)車例立理論Gorry,G.andM.ScottMorton(1971),”AFrameworkforManagementInformationSystems”,SloanManagementReview,12(2),pp.55-70.立理路履行理立理理理