旅游英语—雅高酒店集团介绍(全英文)

IntroductionToACCORTheWorld’sLeadingHotelAndTourismCompanyGUIZHOUUNIVERSITYOFFINANCEANDECONOMICSCollegeOfTourismManagementBy:Yuanhong（20112216011019）andTangchengwu（20112216011018）•Accor(worldwide)groupistheworld’slargesthotelandtourismcompany.Overthelastthreedecades,Accorhasbuiltanetworkthatcomprises4,000hotels.Itisalsoaleadingplayerintravelagencies(alliancewithCarlsonWagonlitTravel),andservicevoucherswithAccorCorporateServices.Thecompanyisalsorapidlyexpandinginthecatering,restaurantandcasinosectors.•Withapresenceinmorethan140countries,Accoremploysaworkforceofover168,000andgeneratesannualrevenueinexcessofEuro€7billion.ItislistedontheParisstockexchange.•Inthehotelsector,Accorcontinuestogrowrapidlythroughacquisitionofhotelgroupsandtheawardofmanagementcontracts.ThegrowthisbasedonAccor’suniqueinternationalpositioninthemarketplace,withitsrenownedbrandsservingallsegmentsofthebusinessandleisurehospitalitymarkets,frombudgettoluxury.•Beingwidelyconsideredastheworld’slargesthotelandtourismgroup-Accor’shotelbrandscoverafullspectrumoftheaccommodationmarket,therebyofferingtravellersthemostcomprehensiveselectionofhotelstylesandlocations.Accor’smainhotelsbrandsinclude:Sofitel(deluxe),Novotel(firstclass),Mercure(amulti-tieredmid-marketbrand),Ibis(economyclass)andFormule1(budget).Accor’smainhotelbrandsare:•Sofitel(deluxe)•TheSofitelnetworkofworld-classhotelsprimarilyfocusesonbusinessandleisuretravellerswhoarelookingforfirstclassquality,comfortandservice,andapersonal,refinedatmosphere.•Novotel(firstclass)–Accor’s“businessclass”brandisrenownedforitsconsistentinternationalstandardsandgoodvalue.Modern,stylishhotels,Novotelsarelocatedinprimebusinesscentresandpopularresortdestinations.Mercure(amulti-tieredmid-marketbrand)–Mercurehotelscoverthespectrumofthemarket–GrandHotels,Apartments,Hotels,ResortsandInns–allwithdistinctivestyleandservice,ensuringtheyarethe“key”tothecityorregioninwhichtheyoperate.Ibis(economyclass)–Ibishotelsarerenownedthroughouttheworldfortheirsimplicity,qualityandvalueformoney.Propertiesareconvenientlylocatedincentralbusinessdistrictsandmajorregionalandsuburbanareas.Formule1(budget)–Formule1motelsarelocatedincityandregionalareas,closetotransport,foodoutletsandancillaryservices.Aninnovativebrandthatprovidesaconsistentmotel-styleaccommodationatbudgetrates.Accorisprincipallyanownerofitshotelbusinesses,withovertwo-thirdsofthecompany’shoteleitherownedorleased.Theremainderareeithermanagedoroperatedunderfranchises.ThecurrentstrategyforChinaistofocusonmanaginghotels.InAsiaPacific,Accorhasestablisheditselfasthelargestandmostdynamichotelgroupintheregioninalittleoveradecade.Withanetworkof235propertiesandover44,199roomsthroughoutAsiaandthePacific,Accorhotelscannowbefoundin16countries:Australia,NewZealand,NewCaledonia,Fiji,China,HongKongSAR,Korea,Singapore,Indonesia,Malaysia,thePhilippines,Thailand,Vietnam,Cambodia,Laos,andJapan.•Thecompany’sAsiaPacificHeadOfficeisbasedinSydneywithAsiaregionalOfficeinBangkok,ChinaRepresentativeofficeislocatedinShanghai.MajorsalesandoperationsofficesintheregionarealsoinHongKong,Shanghai,Jakarta,NewDelhi,Singapore,TokyoandAuckland.Therearetotal28internationalsalesofficescoveringallcontinents.•Insummary,Accor’sexpertiseisinthemanagementofhotels,fromconceptiontotechnicaladviceindesignandconstructionfit-out,pre-openingplanningandserviceandoperation.•Morethan25,000peoplearecurrentlyemployedinthehotelsmanagedbyAccorAsiaPacificandspecifically9,000employeesaloneinChina.•With168,000peoplein140countries,AccoristheEuropeanleaderandoneoftheworld‘slargestgroupsintravel,tourismandcorporateservices.INTRODUCTIONTOACCORCHINAAccorwasthefirstinternationalhotelmanagementcompanytoenterChinain1985,withitsfirsthotelopeninginGuangzhouin1988.Accor’sintentionatthetimewastoopenaseriesoftraditionalmid-product,three-starNovotelssimilartothoseinEuropewith180-200roomseach.OnlylaterdidthesecondgenerationofNovotelsevolveintothelargerfour-starproperties.AllAccorhotelsaresituatedinmajormetropolitanareasandgatewaycitiesaroundthecountry.FromthecapitalcityofBeijingalone,majortouristattractionsincludingtheForbiddenCity,GreatWallandtheMingTombscanallbeeasilyvisited.Shanghai—China’ssecondlargestcity—isoneofthefastestgrowingcommercialandfinancialcentresintheworld.ThisexcitingandglamorouscityiswellpositionedforexcursionstotheWestLakeofHangzhouorthefamousShaolinTemples.Jinan,thebirthplaceofConfuciusandthe“CityofSprings”isonlyslightlyfurtherafield.WithnumerousprojectsundernegotiationinvariouskeycitiesinChina,AccoriswellpreparedandpositionedtoexpanditsChinanetwork.MadeBy:Yuanhong(Sean)GUIZHOUUNIVERSITYOFFINANCEANDECONOMICSCollegeOfTourismManagement