龙首建筑开发公司竞争战略研究

西安理工大学硕士学位论文龙首建筑开发公司竞争战略研究姓名：王勇彬申请学位级别：硕士专业：工商管理指导教师：刘书庆200501011Abstract2Title:ResearchontheCompetitionStrategyofLongShouArchitectureDevelopmentCompanySpecialty:BusinessmanagementName:WangYongbinSignature:Tutor:LiuShuqingSignature:AbstractBasedondiscussingtheactualityofstrategymanagementtheorydomesticandoverseas,combiningthesituationofLongShouArchitectureDevelopmentCompany,thepaperprobesintothecompany’scompetitionstrategydetailedly.Theauthorfirstlyanalyzesthemacroscopicalcircumstanceinoutside,andthinksthattheLongShouArchitectureDevelopmentCompanyisfacingthemacroscopicaleconomyandtheareaeconomydevelopmentofourcountry,thesupportofadvancedtechnologydomesticandoverseas,socialcivilizationcircumstance,thetrendofstrategyallianceintheindustrycompetition,theweakbargainingabilityofprovidersandtheotheropportunities;Atthesametime,therearemanythreats,namely,theveryfiercecompetitionamongcompetitors,theenteringbulwarkofthepotentialincomersbeinglow,theweakbargainingabilityofcustomersandtheothertreats.Insuccession,usingthemethodofinvestigatingtable,thekeysuccessfulfactorsofarchitectureindustryaregainedbyinvestigationandanalysis,includingthesustainingperfectionabilityofqualitymanagementsystem,costcontrollingability,theabilityofexploringmarket,theplanningandcontrollingabilityofconstruction,andsafeconstructionability.Secondly,thepaperanalyzestheinternalresourcesandthecoreabilityofLongShouArchitectureDevelopmentCompany,andeducesthatthecompany’sadvantageslieincostcontrollingability,thetimelydegreeofconstructionservice,safeconstructionabilityandtheotheraspects,andit’scoreabilityismainlysafeconstructionability;Thedisadvantagesmainlylieinthemodalityandbrandbuildingability,humanresourcemanagementability,managementinnovationandorganizationtransformingability,financingability,andtheotheraspects.Thirdly,applyingthemethodofSWOTmatrix,thesparecompetitionstrategiesareconfirmed,includingaimscentralizingandlowcoststrategy,aimscentralizingandothernessstrategy,managementrebuildingstrategyandstrategyalliance.Then,bythequalitativeandquantitativeappraisalmethod,sumupthestrategyofLongShouArchitectureDevelopmentCompanyMBA3isbasedonmanagementrebuildstrategyandstrategyalliance.Theimplementedaimisnarrowtargetandlowcoststrategy.Lastly,manycorrespondingsuggestionsaimingatimplyingstrategiccasesandcorecompetencesimplantationandperfectingqualitycontrolsystemandimplyingprojectmanagement.Keywordsarchitectureenterprise,coreability,competitionstrategyStudyTypeapplying1MBA231-14MBA52-182-161PUV2PUV3PUV4PUV5PUV6PUV7PUV8PUV(PP)(PUV)123456782-1MBA7?1234568123KSFKSF1990GaryHamelCKPrahaladTheCoreCompetenceoftheCorporationMBA91234Meyer19932-21R&D1023440SupplyChainManagementVirtualCorporationTheoryBPRERPSCMMBA11500IBMWTO121WTO2003121232003GDP25%2004MBA1312.2.2Delphi14203-1210103-1MBA151F3-1F=f1f2202E3E=e1e2e3=10.503RR111213212223201202203rrrrrrRrrr⎡⎤⎢⎥⎢⎥=⎢⎥⎢⎥⎢⎥⎣⎦LLLrij=dij/dndijijdn4SS=RET20×1N3-153-153-10.80E3-10.800.501612510MBA1712345618781234567891MBA192345678910EFE3-2(1)3E1=e1e2e3=10.50(2)R1⎥⎥⎥⎥⎦⎤⎢⎢⎢⎢⎣⎡=1031021012322211312111rrrrrrrrrRLLLrij=dij/dndijij3-220dndn=103S1S1=R1E1TS14S13-2Wi13Pi=1~313E2=e1e2e3=10.50MBA2121R2⎥⎥⎥⎥⎦⎤⎢⎢⎢⎢⎣⎡=1031021012322211312112rrrrrrrrrRLLLrij=dij/dndijIj3-2dndn=103S2S2=R2E2TS2PiWiPiMiMiM3-20.638221998MBA232420MBA2526MBA27283MBA29⎥⎥⎥⎥⎦⎤⎢⎢⎢⎢⎣⎡=153152151232221131211rrrrrrrrrRLLL3-230310.6380.675IESWOT5-11MBA3225-1333MBA34435MBA36371,2MBA38,,39QSPM3-25-24-13-25-25-2AS5-2AS05AS5-0-AS5-0-5-2ASASTASTASTAS5-2TAS5-27.461MBA408.0591415-24212MBA431234544ISO90006PDCAISO90012000PDCA1TQMISO900023100%5MBA45410590%4ISO9000ISO9000ISO90001ISO900120002ISO9001-20007.13146212:3456MBA478.2488.4PDCAMBA491211250212360%70%1212345312MBA514----126.2.11234()52512123pp=1p=031MBA5321234154122-=+6.211()MBA5523,235645()678123MBA574123451234558MBA5960MBA61626QSPMMBA637GB/T19001-2000GB/T24001-1996GB/T28001-2001AS800064651[]PorterMichaelE1997.22—1999.103[]2000P243-2484GrunertK.G.andEllegaardC.Theconceptofkeysuccessfactorstheoryandmethod[J].PerspectivesonMarketingManagement19932(3)45-74.519991P61-646200122296-103.7PaulMatthyssensandKoenVandenbemptCreatingcompetitiveadvantageinindustrialservices[J].JournalofBusiness&IndustrialMarketing199813820049P50-5292000.5P213-21510,,,1998.4.p61-80112002.6121999.12P336-338132002.6141997.7152003.316William.M.BakerEliminateNonvalue-addedCostsindustrialManagement5/6200217.2001.7P471-800182000.919CharlesPetrieA1,SigridGoldmannA2,AndreasRaquetA2.Agent-BasedProjectManagement.LectureNotesinComputerScience.January1999.P:339202002.2MBA6621.A.2000.322.1998.723PreyasDesai.SunderKekre,ProductDifferentiationandCommonalityinDesign,ManagementScience,vol.47.NO1-4,2001242000.9252003.4P156-16826JimLittleandEdHannabManagementfromtheinsideout,industrialManagement,11/12,200327.2001.7P471-800282000.3292002.8301995.6312000532-2003.433-2003.5342002.3龙首建筑开发公司竞争战略研究作者：王勇彬学位授予单位：西安理工大学相似文献(10条)1.期刊论文彭苏勉基于信息技术的建筑企业核心能力评价-生产力研究2009,(24)建筑企业的组织目标是为了满足利益相关者权益和利润目标,由于信息的沟通与交流屏障,使得企业组织在满足利益相关者的过程中的核心能力受到制约,影响了工程周期和进度.由于建筑企业的利益相关者对组织的影响力不同,每个组织的整体能力的具体构成有很大差别.文章通过对建筑